Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about  writing articles for your website can be taught by Sponge Bob Square Pants and his friends.

When you undertake article marketing  for your newsletter, blog, or website, which character are you most like?

Squidward: Squidward is B-O-R-I-N-G. When writing articles, are you a Squidward? Do you just get the words down on paper or are you finding a fun twist to entertain your audience and keep them coming back for more? Take time to make your articles stand out from the thousands of other dull articles out there by including personal stories or just having fun while writing. For instance, this article could be entitled “How to Write a Good Article”, but would it stand out from the hundreds of other articles about article writing? Probably not.

Mr. Krabs: This crustacean is focused on one thing and one thing only, making more and more and more money. Only a cartoon could actually have dollar signs drawn in his eyes. He thinks of no one, only how he can benefit. Are your articles focused on you or on the reader? Are you providing information or do you have blinders on, thinking only about how you can make money from the article you are writing? If your article reads like an ad or is self-serving or full of  yourself, you might write like Mr. Krabs.

Patrick: SpongeBob’s best friend, the starfish, has a good heart, but isn’t the brightest creature in the sea. Do your articles make you sound like an expert? Are you providing valuable content or just pushing out sloppy articles as fast as you can? Always double check for typos and grammatical errors. If you’re challenged by spelling and grammar, ( like I am), click the little tabs at the top for spelling before you submit your article. Or slow down, set your article aside for a day and then reread it before you click the “submit” button.

Plankton: The smallest creature in the sea is also the sneakiest. He’ll do anything and hurt anyone to steal someone else’s work (the Krabby Pattie secret formula). Write your own material. Don’t be Plankton. Don’t copy and paste someone else’s work, edit it, and try to pass it off as your own. You will be caught, and it just isn’t worth it. Take the same amount of effort and work on your own thoughts and ideas. Plankton never gets away with his schemes, either. He’s on Plan “Z” and is still pathetically failing at his attempts to steal the secret formula.

SpongeBob: This little guy always tries to do the right thing, and is a hard worker. He may not always end up getting the results he hoped for, but he bounces back and tackles his work with a renewed vigor. SpongeBob works very hard, he’s a good friend, he always thinks of others, and tries to have fun no matter what he is faced with. Hardworking, friendly SpongeBob is the guy to be when writing articles.

Although this is a silly lesson in article writing, I hope you’ll remember the important messages our underwater friends have taught us.

1. Be entertaining. Not boring.

2. Write articles to help others, not with dollar signs in your eyes.

3. Proofread your articles carefully, and provide valuable information.

4. Write your own material. Don’t copy others.

5. Be a SpongeBob! Hard work and persistence pay off.

Before you know it, you’ll develop a following for having informative and entertaining articles and you’ll be King or Queen of the sea, and your business will grow because of it. No matter what business you are in, learning MLM secrets like these, can produce leads that will benefit your business.

Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination; your website;  you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen, search engine keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exact right words or phrases, and
presto! Hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site – or of seeing any real profits
from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven’t
followed certain specific steps, you are probably WRONG.
It’s hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
“quality visitors” I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword “automobile
companies.” However, you company specializes in bodywork
only. The keyword “automobile body shops” would rank lower
on the popularity scale than “automobile companies,” but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let’s look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
“Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business’ rewards, and learning MLM secrets will be the keyword to your success.

Brian Gosur

For more information on this and other sources of internet marketing tools, fill out the box below. Thank-you

Times have changed since network marketing was introduced to the world. We must be very careful how we approach our prospects, however.
Just because the profitability of network marketing is still viable doesn’t mean that using the same old techniques that were used in the 80s is not going to get you the same results in the 21st century!
Here is the irony part – when the term ‘network marketing’ was coined, everyone focuses on the first word rather than the second. In other words, they go around networking instead of marketing! Because of this, network marketing survival hangs in the balance.

Most people who are in network marketing do not have a clue what marketing is all about! They go about recruiting friends and family on their name list while deluding themselves into thinking that they are ‘sharing’ or ‘marketing’ their products to people.

MYTH: Network marketers are not in sales, they are merely sharing products with other people.

TRUTH: Network marketers who do not have a marketing system in place are actually in SALES.

What they are actually doing is that they are SELLING an idea to someone else. Whether they are selling the product or the opportunity, they are trying to convince someone to change their mind about what they have to offer.
Remember – Sharing is different from selling. It is totally different. If you are my friend and you are having a conversation with me right now, I would share with you about my passion for eating exotic food.
When I’m sharing with you, I’ve no intention to SELL you exotic food (unless I am getting commissions the restaurant that cooks exotic food).
Get the idea? Selling is different from sharing.
So the question is: How do I generate business without ‘SELLING’?
I’m not saying that you do not sell any products. But what I’m saying is that the approach when it comes to marketing versus selling is totally different!
Take a doctor for example.

A doctor sells his or her services. But they don’t go around recruiting patients or sending out flyers and advertisements saying that they are the best gynecologist in town!
When people go to the doctor, they seek the doctor’s expert advice. They listen intensively to every word they have to say and they will take whatever medicine they recommend. (So much different compared to network marketing recruitment, don’t you think?)
The same principle applies to marketing!
Marketers sell products, but not in the way sales people do. A person who markets their business effectively is a LEADER. They are EXPERTS. They don’t go around peddling their wares like a sleazy salesman. They are good at marketing themselves in such a way that they will always:
• Find the right target market
• Find the right people to join their downline (and their downlines will listen to them and do what they say)
• NOT waste their time on the wrong people
• Attract the right people to them.

Learning MLM secrets like these will benefit your network marketing business and your ability to brand yourself as one who is a leader and true entrepreneur.

If you would like to learn more of the MLM secrets, fill out your information below and I will get more of these strategies to you for free.

Are you looking to increase the amount of traffic that your
website sees? If you rely on your website for income, there is a
good chance that you are. If you are unfamiliar with article
marketing, you may have done a little bit of online research.
While researching internet marketing, there is a good chance
that you came across article directories. Article directories
are essentially online websites that display content, often with
links. These links should link readers directly to your website,
whether it be an online store or a content site.  When it comes
to article directories, one of the most common questions asked
is “is it worth the time?”  In all honesty, it depends.

Submitting articles to article directories is a great way to
increase traffic to your website, but it all depends on the
approach that you take.  If you are looking to benefit from
submitting articles to article directories, there are a number
of  important factors that you will want to take into
consideration. These factors, which are outlined below, may have
a significant impact on the amount of traffic that your website
sees from article distribution.

As it was mentioned above, article directories are essentially
websites that display a collection of content. That content,
which is accompanied by links, is often placed into specific
categories, such as parenting, money, business, and so on.  As
article distribution has increased in popularity, so have
article directories. This means that it is possible to find
hundred of article directories that are willing to accept your
articles and have them displayed on their site.  While your
first impulse may be to submit your articles to every article
directory that you can find, you may want to reexamine your
decision to do so, as it can be time consuming.  In fact, it may
be a good idea to research article directories, find, and submit
articles to the directories that are considered the most popular
or those that come highly rated and recommend.

It is also important that you examine how often you submit
content.  As with your website, you are urged to update it often
or at least add new content to it.  After all, it is a known
fact that internet users like to see new, refreshed content.
The same can be said for the articles that you submit to article
directories.  You will want to develop a schedule.  Submitting
new articles to article directories a couple of times a week is
a good goal to have.  In fact, the more you can submit, the
better the results are likely to be.  The more articles that you
have distributed across the internet, the more links you will
have.  This, in turn, will increase your chances of seeing your
website’s traffic increase.

Although producing and disturbing a large number of articles is
your best chance of success with article directories, you also
want to examine the content that you are submitting.  It is
extremely important that your content is interesting, readable,
and presentable. That is why it is important that you do not
rush when creating articles. In fact, it may be a good idea to
proofread your articles multiple times, before distributing them
online. It is also advised that you view your articles, once
they have been published online.  Most article directories will
allow you to post links to your websites at the end of your
article page.  For article directories to work to your benefit,
you need to make sure that readers make it to the end of your
article.  This is why interesting and readable articles are
vital to your success.

As long as you keep the above mentioned points in mind, you
should be able to benefit from submitting to article
directories.  To get you started, you may want to submit your articles to the biggest and most highly rated and recommended article directories online. Learning MLM secrets is a very effective way to do internet marketing.

P.S. Article directories are a great way to increase your
website’s traffic, and they are also a great way to get your
name, as an author, out into the internet community.  Sometimes this can be an overwhelming task. If you are considering doing article marketing, a must tool in your arsenal is, Automatic Article Submitter. This is by far the best online tool for article submission that I have ever seen.