One of my favorite movies is “Band of Brothers”. It’s the true story of the 101st Airborne Division, Easy Company, who fought back in World War II. I don’t know why they called them Easy Company, because there was nothing that these guys did that was easy. They were lead by Major Richard Winters, who came up through the ranks to lead this group of men through some of the most hard fought battles in WWII.

Major Winters was just not handed this role of leader. He earned it, and the respect of everyone of his men. He brought the value of a true leader out into the open for all his men to see. He never asked his men to go through something that he was not willing to go first. One of his soldiers said, ” We would have followed him anywhere.” Can people say that about you or me?

As you are following this series, we talked about becoming a student of your craft, in attraction marketing Rule #3. As you grow and your marketing and prospecting abilities are being refined, you are becoming a leader. You know more then 90% of all the other network marketers that are out there. You are starting to stand out from the rest of the other peddlers in the ocean of network marketing. You are leading with value like Gold. You have information that others want to know and learn so they can become successful in their network marketing businesses.

Have you ever heard the statement, “You are what you think”. You are a product of your thoughts. Focus on what you are becoming, not what you were. Remember, Michael Jordan didn’t become one of the best scorers to ever play the game by sitting and dreaming about it all day. He worked very hard at being the best basketball player he could be. Michael Jordan pulled away from the rest of the players by becoming a student of the game, working hard at learning and refining his skills. Even though he is not playing anymore, he is still one of the most respected and sought after people in the world.

This is exactly how you should approach your business. You must focus your thought energies on what you want to become. The greatest book ever written, The Bible, says ” As a man thinks in his heart, so is he.” You are a product of your thought process.

Study your craft and lead with value. People will follow a leader that will lead them to victory and the bank, not someone who is going to lead them down the wrong path and to the death of their businesses.

Another saying that you may recall. (Sorry, they are popping in my head like crazy right now) Talk is cheap. Seeing is believing. Perception is reality. How people see you is what you really are. There is a lot of empty words on the Internet today. Don’t let your words be empty too. Let them be full of value to help others. When you do, you will earn the respect of others and be marked out as a true leader. Your following will grow and so will your business.

It’s going to take your marketing expertise and efforts to generate the leads that your business is going to need. It’s also going to take the prospecting  skills that you will need to develop and turn those leads into the cash flow of your business. Prospecting is going to become the heart and sole of your business.

Becoming proficient at prospecting is going to take some education. Prospecting always starts on a physiological level. This is where most people, including myself, fall flat on our faces.

I was not born with an A-type personality. I was more of the, sit in the back of the room kind of guy, and just listen to people. I learned that listening skills are very important when it comes to prospecting, but it is only part of the equation.  You still have to know when to listen and when to talk and what to say when you do talk.

This might sound very complicated. I made it more complicated then it had to be, as most people do, when it comes to prospecting.

When I worked in the mortgage industry, we used to do cold calls to get leads. We were told we could go home after we got fifty No’s. Well that never happened. You see, after you would get a couple of hang-ups and some “not interested”, you would get an application. That would take some time. You would build a report with that person, and before you knew it, an hour or more has just gone by. You see my fears were all in my mind. I was paranoid for nothing.

As I educated myself on our products, and the prospecting techniques that I would use, I could relax and be myself. I could now use those listening skills that I had, and work on the others that didn’t come as easily.

All those hang ups, and all those No’s were just a training ground for me to develop and grow my prospecting skills. You have to get it out of your head that prospecting is painful. The phone is your friend. All those No’s brought me closer to a yes.

Remember, we are talking about attraction marketing. You have learned how to laser beam your target market. Your target market is other network marketers. We learned that in the first article of this series. If your prospecting other network marketers, your closing ratio should be very good.

Embrace the art of prospecting. Embrace all the no’s. Prospecting will become a fun daily routine that you will look forward too. Yes I said a daily routine. Because if your not prospecting, your bank account is not growing.

Rule number four for the implementation of attraction marketing to your business is marketing and prospecting. You must spend a good majority of your time to this purpose. Most people fall apart at this point. This is the life blood of your business. This is what pays the bills. Without marketing you won’t have prospects and without signing the prospects you won’t have the money to put into your bank account.

First there’s marketing. How many sources are you using to market your business? If you are just talking to family and friends, that’s one source. Making cold calls is another. If you are only doing one or two different types of marketing techniques, you are limiting yourself to the people you are targeting. How effective will your marketing be. You see,  people respond to different things.

Have you ever heard of Google? The number one website in the world. What about Yahoo? The number two website in the world. You Tube? The third largest website in the world. Maybe you’ve heard of Face Book. Face Book, with 350 million users, is the fifth largest website in the world. Let me ask you a question. What kind of presence do you have on these, the largest websites in the world? If you don’t, why not? These are only four of the many sites that you could be marketing on.

Most people only remember the first word in network marketing. Yes they call all there family and friends and network  like crazy. But what happens when you run out of these people to talk too?  It’s not if it will happen, it’s when it will happen. Your warm market is going to dry up. Then you will have no choice but to learn how to utilize the second word, marketing.

Most people jump into their business without a clue as to how to market. Would you jump into a 747, sit in the cockpit of the plane, and expect to fly that aircraft? I don’t think so. So why do you think you can start a business and without any knowledge of how to market, expect to carry your business into profitability. Not going to happen.

When you learn how to market, it doesn’t matter what kind of business you have. When you learn how to market, you will be able to separate yourself from all the other peddlers. That’s why those that understand marketing can come into your business, and within months, shoot right up to the top of the leaders.

Think of marketing like food. If you don’t eat your body becomes weak and unresponsive. The same is true if you don’t learn marketing. Your bank account will become weak and unresponsive.

You Must Become a Student of Your Craft:

“Before you can increase your profits you must increase your value.” Jim Rohn said that.

I love sports. I played sports when I was much younger. If you wanted to be the best at what you were doing, you had to be a master at your position. I played hockey, and there is a lot more involved to the game then just skating and hitting people. Someone said that sports is 90% mental and 10% physical. I do believe that is true. You have to be much more then physical to compete in any sport today.

Michael Jordan used to shoot six to 800 shots everyday. Why do you think he was so good at making those clutch shots at the buzzer. He did those shots everyday when he practiced. What kid didn’t go over and over in his mind dreaming of shooting the winning shot at the final buzzer. When you play that scenario out in your mind everyday, you are going to have that opportunity some day in your life. You want it so bad you can taste it. So you work at it all the time.

The same should be true of your network marketing business. Treat your business like your life depended on it and you will be successful. Treat it like a business and take it seriously and it will reward you. Treat it like a part time hobby, and that is all it will pay you.

You will become like the top five people that you hang around with. There is the story of three people walking down the street. One was dressed up as a clown.  A little boy, walking with his mother, saw the three people. He said to his mother, ” Look Mom at the clowns”. You see the little boy just blended the other two people that were not dressed as clowns as being  clowns, simply because of the clown they were walking with. You will blend into the people who you hang around wit. You may even start dressing like they do, or thinking like they do. It’s a very slow but subtle change.

Don’t walk with clowns. Walk with the successful people. People that are where you want to be.  People that are doing the right things and making the right moves. Emulate those people and do what they do and you will be successful in network marketing.

Are the people that you are surrounding yourself with holding the same qualities and character that you want to emulate in your business? If you want to become a better prospector, a better marketer, than you want to hang with the Mike Dillards, Jeffery Combs, and Cedrick Harris’s of the world. You should be listening to their Cd’s, reading their books. Be a sponge and take in everything that these leaders in the network marketing world have to offer. Copy them and watch your business grow.

If you had to have brain surgery, would you feel comfortable going into the operating room and glancing over at the surgeon reading the introductory manuel for brain surgery? Probably not.

So many people get into network marketing and are not willing to take the time to learn their trade and learn if from the guys who are doing it and doing it well. Be the best you can be. Become a student of your craft. Take those 800 shots everyday at practice. You will become so proficient at what you do, it will be like breathing. You won’t even have to think about it. Soon your hard work will payoff. You will find yourself at the top looking down.

You Must Brand You Incorporated;

People buy from people, not from websites. When you learn this rule, your business will change overnight. This is probably the most important one of  them all. When you brand yourself, you are going to stand out from the ocean of  peddlers. These peddlers are all selling their companies and their companies products. They all have company replicated websites that promote and brand their companies, not themselves. Why do you think they call them replicated websites? They are repeated or duplicated over and over again to thousands of distributors who are branding the company, not themselves.

Why are 95% of all people who are inside of  network marketing  failing? They are all being stamped out from the same mold. Their companies are just cloning thousands of the same thing. They all look the same and they are all marketing their company and it’s products.

What do you see when you go to one of these replicated company websites? Do you see a video of you. I highly doubt it. What if you Google your company name? What do you think you will find?  What you will probably find are the top leaders of your company who understand this rule of attraction marketing. I guarantee…..you won’t find you.

This is done every day from some of the biggest and largest companies. When Coke, Pepsi, and Nike sign celebrities like Michael Jordan, Labron James, and Tiger Woods to endorse their products they are using this very important rule of attraction marketing. They are branding their products to these very popular athletes and people will buy them.

You must do the very same thing. You must market you. You must brand yourself and overwhelm people with value. Stand out from all the other fish in the sea and people will be attracted to you.

Another very important reason to apply this rule to your business is ownership. While you are in your company, you own nothing. They own it all. If they decide to let you go, they keep all your down-line. They don’t give you a severance check. All your hard work belongs to them.

As you are marketing you and branding a name for yourself you are building a list of your very own loyal followers through an auto-responder like Aweber or  GetResponse. This list  is full of people that are following  you,  not a company. You are the business. You are the brand. If you and your company should ever part for any reason,  you will own your list and your name.

Because the one thing in this world that we all truly own, and  no one can ever take away from us is our name. Own yours today and start to brand and market yourself. Remember……you are the business.

Know Your Target Market:

When I first got into the network marketing industry, I was at a big meeting in a hotel auditorium. The people leading that meeting got up and drew all their X’s and Os’s on the board. Almost reminded me of a football playbook. Then they talked about the product and how easy it was to go out and prospect this to others. They said that people will be falling over themselves to get to you. Does any of this sound familiar?

Next they said to get started you must make a list of at least one hundred people that you know. Most people don’t know one hundred people. I know that I didn’t know one hundred people. So what do you do? You start writing in all your family and friends. Uncle Mike, Auntie M, and on and on it goes.

You leave that meeting and everyone is pumped up. You can’t wait to get home and have everyone over to your house and have a meeting of your own. Let me ask you a question. How many people showed up to your meeting? How many are still your friends or will say that you are family? I know the feeling. I was there too. This is what you were told to do, and if you wanted to achieve success, you did what your leaders told you to do. After all, they were doing it…right?

Let me tell you, there is a better way. You must know your target market. I love hockey. If I wanted to start a hockey team I would go out and look for hockey players. People that understand and play the game of hockey. I would not go and talk to Uncle Mike or Auntie M. They don’t even know what hockey is.

There is a 95% failure rate in the MLM industry. Why? They are talking to all the wrong people. You must focus your attention on other network marketers. They know the business and have proven that they are interested and willing to try anything that will help them succeed. You don’t have to explain to them how an MLM business works. They already know. This is your target market.

Who would you rather talk to. Uncle Mike who only has a job mentality, or Mary Smith, who is already in the MLM industry but just hasn’t hit her stride yet? Instead of having meetings at your house, or going to the malls and passing out fliers, zero all your energies toward the people who are ready to hear what you have to say. Network marketers are where your efforts should be pointing too.

Once you know your target market, now you can be very specific as to what their needs are and offer them a solution. The solution is coming in rule #2 of attraction marketing.

There are only three types of people in the world. Those that make things happen. Those that watch things happen, and those that wonder, “what just happened?” Which one are you?

What is an asset? What is a liability? A liability is something that depletes your bank account, and an asset is something that adds to your bank account. That’s about as basic and it gets.

There are many items that fall into these two categories that may surprise you. So let’s cover first, the liability column. What kind of items do you think you might consider a liability in your financial statement? Some would say their spouse is a liability. Not my wife. She is definitely in the asset column for me.

Your home for example. Is it a liability or an asset? If you said Liability, you would be right. Your home draws money out of your bank account each month, it does not put money back in. There are the expenses to keep it running and the interest that you pay on your mortgage. Now if you had a rental property that had a positive cash flow coming into your bank account every month, that would be an asset.

How about your automobile? Would that be a liability or an asset? Well, unless you have a vintage car or a 1969 427 L88 Corvette. Usually your vehicle that you drive, like your home, is a liability. It draws money out of your bank account just like your home does.  A 1969 L88 Corvette would be an asset because the vehicle is worth about a quarter of a million dollars right now. If you can find one? You could list it on your financial statement as an asset.

We are in a struggling economy right now. People are counting their pennies. They aren’t going to the Starbucks and spending the 4.50 for the latte every morning, like they used too. They are running through McDonald’s and buying from the dollar menu. They aren’t having  their business suits tailor made, they’re buying them from a discount store.  They are looking to cut costs and increase their income.

The wealthy invest in assets and all the others buy liabilities. Remember, liabilities drain your reserves and assets build your wealth.

What if I could show you a business that would not only enhance your long term financial future, but also create a cash flow into your pocket right now? Numis Network is the only company that can do that for you.

You will receive an ounce of silver every month on your auto-ship. Not a juice or a vitamin. An MS-70, mint state, Silver American Eagle. A real asset that you can put down in the asset column of your bank statement. A real asset that will increase in value as the years go by.

MS70 Silver Eagle

You will also start to build up a residual stream of income by helping  just two people to do the same thing  you are doing, and guess what……your ounce of silver that comes to you every month…..now it’s free. Those people will help two people and so on and so on and so on…. You will be building a residual stream of income that will grow and grow.

Most people are ignorant when it comes to how money works. We are never taught in school how to use money and get it to work for us, instead most of us are working for our money. The wealthy know how it’s done and so does Numis Network.

Why not start marketing a real asset? If you are truly interested in building wealth and generating a residual stream of income by investing in real assets, not liabilities, then join the only company that is marketing a real asset. Numis Network.

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