There is a friend of mine that believes in leading with an iron fist. He is the boss and everyone should jump to attention when he snaps his fingers. He does have the best behaved kids. His wife keeps the house clean and never skips a beat when it comes to preparing his meals. There is only one thing wrong. His whole family hates him and they are afraid of him. This is not how you lead.

True leaders lead with value. You cannot expect people to follow you when you don’t know where you’re going. The value that you hold out to them and give to them is going to mark you out and make you an attractive person to follow.

We live in the information age. The industrial age is gone. What you know and experience is very valuable to others. People want to know. You have learned and put into practice this knowledge. That information holds value for others. It sets you apart from the rest of the used car salesmen that are chasing everyone around trying to ram their products down everyone’s throat. You are giving information that people want.

What if you are just new to the business of network marketing? Maybe you don’t have any value to give. Sure you do. Write about your experiences. Do some research on your peers or a company that you may be  interested in. Write an unbiased review in an article about what you know and what you have learned. Start a blog and post that information for all to read. Send it out to article directories like E-Zine or Digg. You are going to be posting information that you know just because of the research that you did.

Whenever you go to company functions, make sure you bring your video camera. Take videos of interviews with the leaders that are inside of your industry. Take notes with the leaders that you are trying to emulate. You will not only learn and grow from their information, but just by association, people will begin to identify you as a leader, because you hang around with leaders. Go back and read my story about the clowns in Attraction Marketing Rule #3. You are known by the company you keep.

Write articles about direct sales and network marketing. Submitting these articles to places like Linked In and Face Book. Over 350 million people are on Face Book. Remember you are becoming a master of your trade. Sharing this information is going to position you as an expert and a leader.

A colleague of mine generated over 11,000 leads in three and a half months, and netted just under $45,000 in that period simply by writing articles and using a simple system to get himself ranked on top of Google. He had never done any internet marketing before this and he is using only article marketing in his arsenal of internet marketing tools.

I will be getting a little bit more detailed as to some of these marketing strategies and how you can become very effective in using them. That will be coming in future articles.

But the best part about all of this is……..it’s free.