Reciprocation

Studies have shown that when a discounted item is compared with the offer of a free product, we are always more likely to take the free product than the discounted item. There is something about that word, free, that we just can’t resist. The higher we perceive the value of the free gift, the greater we feel obliged to the person that is offering it to us.  Anytime you can give visitors something of value, the more likely you are of converting them into customers.  The principle of reciprocation is very powerful and well documented.

In one study there was the sale of raffle tickets. People were offered a can of Coke without any obligation to buy a ticket. The people who took the can of Coke, bought twice as many raffle tickets than those who did not. When people accept something of value, they feel an obligation to you. Remember, a discounted item is not a free gift.

Commitment

Once a person has started down a path, they are far more likely to continue down that path and believe in a positive outcome, than they ever did before they started. If you have a form that is long and difficult to get through, even if it is only one page, you will be less likely to complete it, over a form that is simple and easy to follow. If your website or blog is easy to maneuver around and the sign up simple to follow, your conversion rate will go up. Make sure what you are offering is out in front where it can be spotted with no trouble.

Acceptance

Before we join any group, we want to make sure that the people in that group have similar needs. Nobody wants to feel like the last person picked for the team. We want to join a group that we feel we can fit in with. We want to be with a successful group where we can also learn to be successful. We want to be with leaders that can lead. When talking with your prospects show opportunities of success with other clients that are just as they are.

Explanation

Two groups of people were studied. They were to go into long lines of people and ask to cut in line. One group just simply asked courteously, if they could cut in, and were allowed to do so 60% of the time. The other group also asked courteously if they could cut in line, but they added, “because I’m in a rush.” This group was allowed 94% of the time. Whenever we ask for information online, weather a commitment to buy, or personal information, adding a “because” statement to it will increase your chances of a good result.

Credibility

The “professional” look of your website, will convince 47% of the people that visit it, if it’s credible or not. Spelling errors, poor navigation and an amateurish look, will drive traffic away and make it harder for you to convince people that you are reliable. Your home page’s appearance is key to the success that you will have. Make sure that it represents your best side.

Buying is a very emotional decision for most people. Buyers like to think of themselves as logical and practical. The truth of the matter is that we will shop until we reach our comfort level, and than we will buy. The design of your website will help people reach that comfort level, because you will be perceived as someone that they want to do business with.

By understanding and putting into action, these five tips to success in your network marketing business, and you will see an increase in your conversions.