I am a visual learner. I need to see and read about how something works. I will take it apart so I can see how the inside looks and moves to perform it’s functions. I use these senses to look and study a product.

On the other hand, I am terrible at remembering names and dates. Gets me in a lot of trouble. I have to write it down and visually see it before it will stick in my head, and I won’t embarrass myself the next time I see you. If I don’t do that, I will forget the name the minute I walk away from you.

There are also people who learn simply from hearing. You tell them your name and they have it locked down. Give them a street number and they have it. There are people who only learn from touching an object. They are called  kinetic learners. There are people who learn from smell and others who learn from taste.

One thing in common is that all of us learn in different ways from the senses that we use. We all use our senses to learn, it’s just that we all use different ones.

When article writing I will use the sense that appeals to me, and all the rest of you will be left scratching your head and wondering what I’m talking about.

If you asked me to describe a flower, I would write about how the flower looked. I would tell about it’s color, the green leaves, and I would never tell you of the wonderful aroma it gave. I would appeal to the visual learners and not anyone else.

Product descriptions should appeal to all the senses, not just the ones that I use. Ask yourself these questions before you start.

1. What does it look like?
2. How does it smell?
3. Is there any taste to it?
4. How does it feel?
5. Are there any sounds associated with it?

Make your words do the work

• For sound use words like; drip, clunk, crackle, or buzz.
• For smell; use words like; pungent, fresh, woodsy, or outdoors.
• Taste words could be; sweet, creamy, fruity, or sour.
• For feeling; touchy words like; smooth, sticky, prickly, or soft.
• Use visual words like; light, sheen, sparkle or shine.

You Are Selling Gold and Silver Collectible Coins

What do you say?

Looking at the exquisite detail and artistic beauty of the MS70 Silver American Eagle is breath taking. Although it is encapsulated in it’s own protective casing, the light glimmering off the silver sheen, just shines to everyone who passes by.

Even though these beautiful collectible coins are minted directly from the US government mint, specifically for collectors, does not diminish the intrinsic value of owning and holding one of these historic works of art. With that also, the ability to be able to pass down to my children and grandchildren a piece of American history.

Although you can’t smell, touch or feel gold and silver numismatic collectible coins, I think you get the vivid picture that I am painting for you as I describe my product in detail, and I hope, touch the senses that everyone uses.

You are painting a visual picture with your words, in the mind of your reader. Try this and see how many more people will be drawn to your product descriptions. Remember to appeal to all the senses and you will attract all the people.