When I first got into network marketing, I was like the used car salesman. Chasing everybody down and trying to get them to sign on the dotted line. If you didn’t, I would go away, but I would go away mad and upset that my tactics didn’t work.

You see, I thought that every time I talked to someone about my business, I was supposed to throw all my information at them and sign them on the spot. Nothing else was acceptable.

That’s not how you close customers in network marketing or in any other type of business either.

I had a very close friend of mine who owned his own company. He was a vendor of machine parts to some of the biggest companies in the world. The contracts that he worked on were worth more then any of us ever hoped to make in a lifetime. But something that I remember when we would talk about business, is the negotiations he had with these companies. Sometimes they would take months and months, or even longer, to reach a settlement that  all parties involved would be happy with.

That is something that I learned in network marketing. Closing is a process, not an event.

You need to have a system in place that will take a prospect through the process and bring them to the close. It is your organization and you are out looking for recruits to hire for your business. These are people that you are going to be working with. They are going to be building their own organizations and you will be helping them do that. Don’t hire someone that you can’t work with or that won’t fit in well with what you’re trying to accomplish.

1. Search For The Right People

You wouldn’t want to recruit players for your football team by talking to people who don’t like football, understand football, nor have any interest in learning anything about football. Find the right people for your business, that are looking for what you have to offer. You have to know a little bit about a person before you can find this out. Talk to people and start the evaluation process. See if they might be right for what you have, and send them to the next step.

2. Give Them Some Information

If you have a CD, booklet, something that you can put into their hands, Ask them before you leave, “are you open to take a look at something for me?” Don’t give it to them right at the beginning of your conversation, or they will ask you a million questions, that you can’t answer. Pop the question, right before you leave, and make them commit to listening to your CD in the car on their way home. They must call you as soon as they get home.

3. Ask The Question

“What did you like about the CD?” Start with a positive question. This will invoke a positive response. If they like what they’ve heard, and would be interested in seeing more, you may now move them to the final step, a business presentation. This can be a webinar, personal or business presentation at your house, hotel, or wherever you are doing.

From here they will either be ready to jump on board or they may need some more time to digest the information that have just seen. Sometimes people will need to watch a presentation a couple of times before they get it. One way or another, they will know if they are in or not.

You should screen all your applicants through a system such as this to find the right people for your organization. This is a benefit, not only for you , but also for those that show an interest in what your doing.

In this down economy, people are looking for work and another way to bring in an extra income, or start another career. Through network marketing, you have something to offer them, so be selective and put them through the process of closing.