Brian Gosur

Learning MLM Secrets

Browsing Posts in Marketing

I am a visual learner. I need to see and read about how something works. I will take it apart so I can see how the inside looks and moves to perform it’s functions. I use these senses to look and study a product.

On the other hand, I am terrible at remembering names and dates. Gets me in a lot of trouble. I have to write it down and visually see it before it will stick in my head, and I won’t embarrass myself the next time I see you. If I don’t do that, I will forget the name the minute I walk away from you.

There are also people who learn simply from hearing. You tell them your name and they have it locked down. Give them a street number and they have it. There are people who only learn from touching an object. They are called  kinetic learners. There are people who learn from smell and others who learn from taste.

One thing in common is that all of us learn in different ways from the senses that we use. We all use our senses to learn, it’s just that we all use different ones.

When article writing I will use the sense that appeals to me, and all the rest of you will be left scratching your head and wondering what I’m talking about.

If you asked me to describe a flower, I would write about how the flower looked. I would tell about it’s color, the green leaves, and I would never tell you of the wonderful aroma it gave. I would appeal to the visual learners and not anyone else.

Product descriptions should appeal to all the senses, not just the ones that I use. Ask yourself these questions before you start.

  1. What does it look like?
  2. How does it smell?
  3. Is there any taste to it?
  4. How does it feel?
  5. Are there any sounds associated with it?

Make your words do the work

  • For sound use words like; drip, clunk, crackle, or buzz.
  • For smell; use words like; pungent, fresh, woodsy, or outdoors.
  • Taste words could be; sweet, creamy, fruity, or sour.
  • For feeling; touchy words like; smooth, sticky, prickly, or soft.
  • Use visual words like; light, sheen, sparkle or shine.

You Are Selling Gold and Silver Collectible Coins

What do you say?

Looking at the exquisite detail and artistic beauty of the MS70 Silver American Eagle is breath taking. Although it is encapsulated in it’s own protective casing, the light glimmering off the silver sheen, just shines to everyone who passes by.

Even though these beautiful collectible coins are minted directly from the US government mint, specifically for collectors, does not diminish the intrinsic value of owning and holding one of these historic works of art. With that also, the ability to be able to pass down to my children and grandchildren a piece of American history.

Although you can’t smell, touch or feel gold and silver numismatic collectible coins, I think you get the vivid picture that I am painting for you as I describe my product in detail, and I hope, touch the senses that everyone uses.

You are painting a visual picture with your words, in the mind of your reader. Try this and see how many more people will be drawn to your product descriptions. Remember to appeal to all the senses and you will attract all the people.

To create headlines that stop readers right in their tracks, generate attention to every word, and lead them right to the buy button of your page, you need to master the art of creative headlines.

Once you realize the power of headlines, and how you can draw your readers in and turn a casual browser, into an excited reader that is ready to click on that “buy button”.

Tell Your Readers They’re In The Right Place

We live in a busy world. You only have about seven seconds to catch the eye of your reader. People won’t read your article or sales page to find out if it is relevant to them. You have to tell them.

How do you do that? It’s simple; you make sure that your headline is clear, not cleaver. Tell your reader exactly what they are going to get if they read on.

Be specific. Use words that spell out, without any doubt, that what you have is very relevant to they’re specific need or problem. For example, read the title of this article your reading right now. “Stop Them In Their Tracks  Headlines -  That Convert Browsers Into Buyers”

When your writing your headline, think of the primary problem and the results that your readers are looking for. Make that your headline. If you do this right, your readers will know that they are  in the right place and you can get cleaver latter on in the copy.

Dangle The Carrot Under Their Nose – With A Powerful Result in The Headline

After you show that they’re in the right place and what you have is relevant to what they need, you need to dangle a mouth watering result that will come from addressing that need. A sentence or line that will be a connection and a link from relevance to result is extremely important.

Remember, most people are not looking for products or services as they are looking for results to issues or problems that they are having. The keywords that you use in your headlines, can be that connection from relevance to result. Put yourself into your readers shoes. Why would they want to take that relevant action? This should give you a couple of gold nuggets to put into your headline.

This article is a good example. Your still reading because you want to know how to write better headlines. Headlines that will turn those browsers into buyers. I put that into the headline.

Add Words That Stir The Emotions and Create Action in Your Headline

Once relevance and results are tied together, put some keywords into your headline that make those two jump out at you. Take a look at my headline for this post. I used the long-tailed keyword, “stop them in their tracks” to describe what kind of headline. I also used the the word, “converts” that describes what kind of action will result when these changes are made.

Choose relevant keywords that make the desired results more accessible. You could also add words like “easy” or “simple” to your headline to describe a desired timeframe.

A powerful tool that I use to generate relevant keywords and phrases with astonishing results is Market Samurai. This tool takes all the work out of finding relevant keywords for your articles or sales pages. Unless you’re an expert at SEO, Market Samurai is a must for every serious entrepreneur.

As with anything, practice will make you better and better at writing articles and sales pages that are ranked at the top of all the search engines. Before you know it, you will be writing, “Stop Them In Their Tracks Headlines – That Converts Browsers Into Buyers”

If you’re in the network marketing industry, the bottom line is making money online. Turning traffic into online sales. It’s what every network marketer wants and builds the business for. How do you get more Internet sales from the traffic your currently getting to your website? Sales strategy.

This is the sticky part, because there are a lot of little things that can throw you off the right track. There are little things that are right under your nose and you might not see it, but it can sure keep you from getting those conversions.

Lets take a look at ten steps you can take today that could turn your ship in a completely different direction.

  1. Does your service or product answer a problem or a need that people have? If your product has no appeal to a prospect, your done before to start. Make sure your in a business that has something people want.
  2. DON”T PITCH YOUR BUSINESS! Don’t sound like every other fish in the ocean. Be friendly, personable, human, and informal. Don’t go and get your tux out of the cleaners. You’ll chase people away from you.
  3. Identify with your prospect. Make them feel that you are just like them or were in the same place they were. Use a story to show how you solved this dilemma.
  4. Give them some information that will build their trust in you. That can be achieved by sending them through a funnel of messages on an auto responder instead of a sales page.
  5. Make sure you have “a call to action”. You have to clearly direct people into what to do next.
  6. Make sure you spell everything out. Don’t assume anything. Describe your product or service in detail. Show pictures, video, whatever you need to do to make sure your prospect understands clearly.
  7. Put a photo or a video on the sales page. People connect and buy from people, not a company. If they can see you they are more likely to trust you.
  8. Have you moved the features of your product into a benefit for your customer? Remember, features are what your product or service does. Benefits are what your prospect gets out of it.
  9. Are you targeting the right prospects or niche for your product? The people who not only want what you have, but are both able and willing to buy.
  10. Make sure you have a compelling headline. Does it stop you and make you want to find out more? If read all by themselves, your headline and sub-headlines, should tell a story.

Remember, these are only ten steps you can take to turn traffic into online sales. There is a lot more that can be learned and added to attract the right prospects to your products. I will be adding more in future articles, but I would like to offer a free 7 video training on the art of attraction marketing.

Totally opposite of what most network marketing people have been taught by their up-lines is attraction marketing. Gone are the days of the used car salesman mentality. Attraction marketing is a complete different approach to marketing. Click on the link below and get started with your FREE! 7 video training series on attraction marketing.

Yes I want the 7 FREE! video training series on attraction marketing.

The function of keywords is to attract the search engine’s attention. Once attracted, the search engine lists the site that contains the keyword. This system opened up avenues for search engine abuse by web masters. Because of a search engine’s heavy dependence on keywords, anybody could write “sex, xxx, porn” and other strong keywords even though the website contains nothing of the sort. As a result of this abuse, the reputations of search engines all over the web begun to suffer. Surfers got re-directed to websites that had no relevance to their query.

To stop the abuse and enhance their accuracy and reputation, search engines devised an algorithm method where web crawlers not only looked at the keywords, but also at the contents that goes along with them. With this new method of indexing, web masters and internet marketers were finally forced to perform honest work. They stopped using words like “sex, xxx” and porn” where there was none and begun writing relevant articles that give accurate descriptions of their website or products.

As a result of this new indexing system, the industry of search engine optimization (SEO) article writing was born. SEO article writers are required to write meaningful articles that thoroughly describe the product or website. Aside from using correct and appropriate writing methods, they also have to reserve slots within the article for the seeding of keywords.

As far as search engines are concerned, they index your website by scanning the top of your website first. Be sure to have descriptive articles of about 500-700 words as this is what the search engines look for. Within that 500-700 word article, embed your keywords in it without breaking the smooth flow of the article. Try to avoid grammar deficiencies because of keyword seeding. Your article needs to be as correct as it can be for the search engine to understand what your website is saying and what relevance it has to a searcher’s query.

You can try the old method but you will not get as good results as you will with the honest way. Furthermore, attempting to mislead a search engine can lead to a low ranking.  Aside from being given low priority in searches, search engines also have the option of removing your website from their index. If this unfortunate development happens to your website, you’re in trouble.

The internet is evolving. Just as it took centuries for the laws of the United States to reach maturity, the internet is hurrying along at light-speeds to protect everyone who decides to visit it. If you try to disrupt the flow of one of its economies, various individuals and corporations that own a stake in the internet will immediately smother you and the tools you use for disturbing a relatively peaceful environment.

As honesty seems to be the best policy for now, SEO article writing is the way to go. Do not compromise your articles for the sake of keyword density. After all, when your customers get to your website and read a poorly written article, they probably won’t come back to read another one.

Is Facebook ready to be number one? Facebook has reached 500 million members. Every eight seconds a new account is formed on Face Book.

Facebook has become a haven for network marketers. A sea of prospects. 500 million to be exact. Now how and what is the best way to market on Face Book?

The newest one is Facebook pay per click. This is rivaling  Google’s PPC marketing, and Google is getting a little worried.

There are a number of ways to market on Facebook and really you should be using a couple of different ones. I am going to show you just one. This is the one that I have been using and a lot of people have been using for awhile.

First you must have a Facebook account. That is very easy to do, but DO NOT mention anything about your business on your Facebook profile.  You want to connect with people. All people. If they see you and your business, they will assume you are just like thousands of other marketers on Face Book who just want to pitch their business at them.

Once you start making connections and friends, people will naturally want to know more about you. This is where your profile is important.  They are going to visit your profile and find out more about who you are. Just make conversation and only talk about your business to them when they ask, and they will eventually ask. Just be patient.

I usually have several generic scripts written  that I keep in my “office one note pad.” One for asking to be a friend and the other for thanking someone for their offer of friendship.

For example; “Hi Jim.  Really liked your page. Please add me to your friends list. I’m also online often so feel free to send me an IM.  Look forward to hearing from you. Have a great day. Brian” It’s friendly and to the point, and I usually always get a response. Always respond to every request you get. That personal note is very impressive. Don’t just click the confirm button.

Once that is done, start to connect with other people. If you are a network marketer, sign up with some of the groups that are associated with a company and or network marketing groups. Also think of the groups that have been hit hard right now with our struggling economy. Real Estate, mortgage, and financial investment companies. These people are hurting for some extra cash each and you have the tool that they could use. Get into their groups.

Once you are in, start posting some articles that are full of value pertinent to the needs of the group that you are in. Do videos and start connecting with people. It won’t take long for people to start looking at you as someone who knows what they are doing. People are not looking for products, they are looking for leaders to follow.

Every day you should be adding twenty to thirty people as friends. Be careful and do not add links to your website or blog in your response. If you do, Facebook will send out a warning after you send about ten or so, that you are doing things that could get your account closed. If you just send out a friendly note, like the one I suggested, you will have no limit.

To get a free training on the blue print that I use for marketing Facebook, click on the Facebook button, and get ready for the leads.

Reciprocation

Studies have shown that when a discounted item is compared with the offer of a free product, we are always more likely to take the free product than the discounted item. There is something about that word, free, that we just can’t resist. The higher we perceive the value of the free gift, the greater we feel obliged to the person that is offering it to us.  Anytime you can give visitors something of value, the more likely you are of converting them into customers.  The principle of reciprocation is very powerful and well documented.

In one study there was the sale of raffle tickets. People were offered a can of Coke without any obligation to buy a ticket. The people who took the can of Coke, bought twice as many raffle tickets than those who did not. When people accept something of value, they feel an obligation to you. Remember, a discounted item is not a free gift.

Commitment

Once a person has started down a path, they are far more likely to continue down that path and believe in a positive outcome, than they ever did before they started. If you have a form that is long and difficult to get through, even if it is only one page, you will be less likely to complete it, over a form that is simple and easy to follow. If your website or blog is easy to maneuver around and the sign up simple to follow, your conversion rate will go up. Make sure what you are offering is out in front where it can be spotted with no trouble.

Acceptance

Before we join any group, we want to make sure that the people in that group have similar needs. Nobody wants to feel like the last person picked for the team. We want to join a group that we feel we can fit in with. We want to be with a successful group where we can also learn to be successful. We want to be with leaders that can lead. When talking with your prospects show opportunities of success with other clients that are just as they are.

Explanation

Two groups of people were studied. They were to go into long lines of people and ask to cut in line. One group just simply asked courteously, if they could cut in, and were allowed to do so 60% of the time. The other group also asked courteously if they could cut in line, but they added, “because I’m in a rush.” This group was allowed 94% of the time. Whenever we ask for information online, weather a commitment to buy, or personal information, adding a “because” statement to it will increase your chances of a good result.

Credibility

The “professional” look of your website, will convince 47% of the people that visit it, if it’s credible or not. Spelling errors, poor navigation and an amateurish look, will drive traffic away and make it harder for you to convince people that you are reliable. Your home page’s appearance is key to the success that you will have. Make sure that it represents your best side.

Buying is a very emotional decision for most people. Buyers like to think of themselves as logical and practical. The truth of the matter is that we will shop until we reach our comfort level, and than we will buy. The design of your website will help people reach that comfort level, because you will be perceived as someone that they want to do business with.

By understanding and putting into action, these five tips to success in your network marketing business, and you will see an increase in your conversions.

To be “just” average means you are “just” middle of the road.  You are considered normal. The majority of the population is considered average. If you are average, than you have a lot of company. You are considered common, mainstream, everyday, familiar, regular, and humdrum. Those are a few synonyms that describe the average Joe. I think you get the picture.

Do you consider yourself average? Are you just average? I don’t know about you, but I don’t want to be just average. I want to be in the above average group.

Everybody is good at something. There is something that you do very well. As a matter of fact, you may be considered above average for the one specific thing you do so well.

My wife is an artist when it comes to doing cakes and cupcakes. She can do the most beautiful cakes, and they taste good too. She just has that very special talent, that is far above the average person, when it comes to decorating cakes. Her phone never stops ringing.he’s above average when it comes to cakes.

What puts someone into the above average category? What are some of the requirements that will take you there?

First, there has to be the want too. Why do you want to be a successful network marketer? Is it the money? The ability to meet new people? Do you like traveling around the country? This is going to be a very important factor in deciding if you are average or above average.

The next is your drive. How bad do you want it? How bad did Michael Jordan want to play basketball for his high school team after he didn’t make the cut? He said he was devastated. He started working and working very hard. His heart was to play basketball. The next step was to work harder than anybody else did. We all know what all that hard work did for Michael Jordan.

When I played sports, I wanted to be the best I could be. I didn’t want to let my teammates down. I would be in the gym working out on the bench press. I was struggling to get the last push I had in me. I was ready to give up, when a friend of mine came up to spot me. He yelled, “Gosur you aren’t ready to quit. You’ve got two more in you. Let’s Go!” He would encourage me and before I was done, I would do three, four, or five more.

You see, I had a mental block in me that said I could only do so much. When I reached that line, I was done. When my friend came to help me out, he pushed me beyond that line that I thought I couldn’t go. That’s the line that separates success from failure. Will you fail? Yes you will.  Will you quit? NEVER!

It takes work, perseverance, and the will that says, “I will never quit until I reach my goal”. ” I will never quit until I cross over that line to my success.”

Line up with mentors, and people that work hard, that can encourage and challenge you across that finish line.  You are the average of the five people you spend the most time with. So select your friends well.

Want to be above average?

  1. Find out your why.
  2. Than find out how bad do you want it.
  3. Than line up with good mentors and leaders
  4. Last, roll up your sleeves and get to work.

Success or average? It’s up to you.

The comfort zone is where you feel safe. No waves. No rough seas. See no evil, hear no evil, and speak no evil. I’m not going to bother you and I don’t want you to bother me. That’s the comfort zone. Or as some call it…living in the box. Where do you live? Do you live in the box……I mean do you live your life in the comfort zone?

I don’t mean comfort like you are financially comfortable. That’s where we all want to be. I mean comfort in the fact that you will never stray to far out of the comfort of your box. Like a puppy or a new born chick. They will never stray to far away from their mother. Why would they? They have warmth, food, and comfort. Kinda like why so many kids today, who don’t move away from home and make a life for themselves. They are comfortable there. They don’t want to move away from that comfort.

Eagles are a great example of this.

Eagles can soar to heights of 10,000 feet

Eagles are very beautiful and interesting birds. They build their nests on high cliffs to keep intruders out and their eggs protected. After those eggs hatch and the birds are born, they will grow up and be fed and protected until they can take care of themselves.

The mother will get the young  ready for flight by flying close to the nest with food in her mouth, but never giving it to the young birds. As she flies by, they try to grab it from her. Teetering on the edge of the nest their wings are open and flapping to keep from falling. In this way they are exercising the wings that will eventually allow them to soar at heights of 10,000 feet and reach speeds up to 35 mph.

To get the birds out of their comfort zone, the mother will take out the soft feathers that had once lined the nest. This will expose the thorny sticks and twigs of the nest, making it anything but comfortable.

To the reluctant bird who just doesn’t want to leave that warm comfy nest, she will eventually push him out. As he falls, he had better learn how to use those wings. She will come underneath him a couple of times and catch him to try again. This will only happen for so long. If he hasn’t picked it up, she will let him fall to his death.

97% of the world’s population live their lives in their comfort zone. In the box. Only 3% venture out of the box. Those are your Donald Trump’s, Robert Kiyosaki’s, and Thomas Edison’s of the world. They are the risk takers. The people who dare to dream. The adventurers of this world. The entrepreneurs that will leave their marks on society. Discover the cure for a disease.

Thomas Edison tried over a thousand times to build an incandescent light bulb. Just think how many people must have laughed? How many must have thought he was a bit crazy? But he never quit until he did what he set out to do.He could see that light bulb in his head. Nobody else could.

Determination, perseverance, and a will that is not moved by the naysayers. You know…….the people who are shouting their insults and negative remarks from the comfort of their box. That is what is needed to be a network marketer. You have to get uncomfortable. You have to get out of the box.

Do you want to soar like an eagle? Do you want to go to new heights? Do you want to fly where very few people have gone? Are you an eagle? Than get out of the comfort of your box and fly!

Since the dawn of time sales people have always been looked down on. You know, the used car salesman type. They would chase you around the lot, promising you everything, and coming through with nothing. People always felt that if you purchased your new vehicle from anyone, other then a new car showroom floor sales person, you were getting ripped off.

Direct sales have changed. Or I should say are slowly changing over time. Actually this has been around for a few years, but not to many people use it. It’s called attraction marketing.

People buy from people that they know and trust. They don’t buy from companies. I know we are getting very cold in the way we try to do business today. We talk to computers, send emails, but there is no human face attached to the person on the other end of the phone or computer. That is what still makes direct sales what it has always been. Direct face to face and eye to eye contact.

Now I am not diminishing internet marketing. I am an internet marketer. My marketing system is a lead generation, and residual income producer for me. If you don’t have an internet presence, you will soon be left behind. But we still have to get on the phone and talk to people. That’s where the sale is closed. The human element still has to exist and be there for that closing to take place.

A man moved into the new house that he and his wife had just purchased. They were very excited. All the lawns and landscaping of all the homes in the neighborhood, were beautiful. He got right to work on his.

After months of fertilizing and and watering, his lawn still had weeds and looked terrible. He finally got the nerve up to ask his neighbor for some pointers on how he could get his lawn to look like his. The man was more than happy to help out with all his landscaping needs.

Soon the man’s new yard started to take on a brand new look. Everything was looking fantastic. He finally asked his new neighbor how he knew so much about landscaping. He answered, ” I own my own landscaping business”. He hired the neighbor on the spot for all his landscaping needs.

This story explains what attraction marketing is. You lead by giving out value, not by pitching some company or product. The minute you do that, people will perceive you as a leader and someone who knows what they are doing. You are separating yourself from the thousands of peddlers out their who are selling a company and chasing people around shoving their product down their throats.

The most important thing you are doing, is you are building relationships. Remember, people buy from people, not companies. Once the man in our story found out that his neighbor knew something about landscaping, and he had built a relationship with him, he was ready to buy what ever he was selling. Good business is good relationships.

Unemployment in the United States is around 10%.  One in every 136 homes are in foreclosure. Over one million homes will be repossessed by the banks this year alone.

Makes your head spin doesn’t it. Our country and the rest of the world is in a very weak and teetering economic structure.

I know people that had very good secure jobs, or so they thought, and they are now delivering pizza or flipping burgers to make ends meet. Maybe you are one of them.

With all that bad news, I want to shed some light for all of us to consider. If you ever thought about starting a business, now might be the time to do just that. I don’t mean a brick and mortar business. I mean a network marketing business. Now before you close this page and walk away, hear me out.

The network marketing business is a 120 billion dollar a year business. If you were in this industry, you would be with some very good company. Mary Kay, Herbalife, and Avon are network marketing businesses that have over a billion dollars in sales every year. Now you might be thinking, “I don’t want to sell vitamins or cosmetics.” Well there are about 4800 other network marketing companies to choose from. Do some research and I am sure you would find the right fit for you and your families needs.

There are many advantages for starting a network marketing business. The first is the low start up cost. Most network marketing businesses can be started with as little as $300 to $15oo dollars. That’s a far cry from the 100k plus that you would need for a brick and mortar business.

The second advantage is the tax right offs that are available to a small business operator. The government allows for a number of deductions that can be used. Business telephone, office space, and some travel expenses. I am not a tax consultant, but check with your tax adviser to find which ones apply to your particular business.

The third advantage is the ability to set your own hours. Weather you are doing this full time or on a part time basis. It’s your business so set it up to comply with your needs. If your a single parent, want to only work four or five hours a day, or you want to only work the week ends, you can work your new business into any life style you choose. I know some people that are working 70 and 80 hours a week at their brick and mortar businesses. Why? Because they are the business.

The fourth advantage is to work from your own home. Thus the title, home based business. Now not everyone will want to do this. Some may want to have their own office outside from their home.  That is your own personal preference.

My office is in my home. I don’t have to get up in the morning and fight the traffic to and from work. I can take a break in the comfort of my own home, when I want. Don’t need all the expense of suits and dry cleaning. Gas in my car, and the wear and tear of my automobile.

With all that said, I can’t leave this page without putting in a plug for my primary business.

I am in the gold and silver business. Numismatic Gold and Silver Collectible coins. Numis Network is pioneering the sale of graded silver and gold numismatic coins through the network marketing industry. Graded numismatic collectible silver and gold coins have never been sold through this method before. Coins are a 100 billion dollar a year industry.

If silver and gold doesn’t interest you, there are 4699 other companies in the network marketing arena that you can check out.

I urge you, if you are seeking another stream of income or are looking for a career change, why not try starting your own business. Your own network marketing business. A 120 billion dollar a year industry is nothing to sneeze at.

First Step in Your Network Marketing Business. Click on this link for a short video on your first step in your network marketing business.