You put a lot into your writing. You go through the process, put it all together and click the publish button….and nobody reads it. Weeks go by and not one hit. What did you do wrong?
Let me give 8 quick steps to check before you quit writing all together.
1. The Scanner
A study showed that almost 80% of all Internet users scan rather than read. Think about how many times you’ve been surfing the web for information, you find a site, scan it quickly to see if they have what you’re looking for, and if they don’t you move on.
How can you catch the scanner, make him lean into your content, engage him so that he will stay and read your information?
2. Just The Facts Mam
If you have a complex topic to cover, and are long winded, like me, consider writing a series of posts. This will keep your reader coming back to get more and they won’t have a ton of content to digest.
State your conclusion first and support it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.
3. Break It Up
There is nothing more hard to face then when you finally find the information you want, but as you approach it you see this very small tiny print. Like reading, “War and Peace”. You just find it’s not that important, and move on.
Everything becomes more readable when you can see a lot of white space. Feature one idea per paragraph, and keep them short — three or four sentences at most, and even write some one sentence paragraphs.
You can also break up your content with subheadings. Subheadings are a powerful resource to keep the reader engaged and flowing through the rest of your content. Make your subheadings clear and to the point with no BS.
Subheadings are very important when dealing with scanners. They will often just go to the subheads and read only the ones that they want, so make them compelling and to the point.
4. Use Bullets
Bullet lists, not bullets for your gun. Scanners love bullet lists because they are an easy way to scan multiple points. They look different from the rest of your text, so they provide a visual break for your reader.
5. Use Image Captions
I always like to look at the pictures first. I guess that’s why lots of people love to read the comic section of the newspaper.
Studies have shown that deep image captions are the biggest read of any article. These should be two to three sentences long and they have the ability to capture the reader into digging deeper into the article.
6. Add Relevant Links
Adding internal links, that keep the reader on your site and reading your best material, are very important, but also external links that show the reader, you’ve done your research, and expand his knowledge of the topic to other experts.
7. Highlight The Important Stuff
Use bold print to highlight relevant and important things that you want to bring to your readers attention. These are very easy for the scanner to see as he scans your content. On the other hand, this can work against you if you highlight every single little insignificant piece of information.
Have you ever seen those articles that have everything highlighted with bold print. You don’t know what to read first.
8. The Numbers Work
For some reason, numbered lists work very effectively. Look how many articles have in their titles, “3 ways to do this”, “10 simple steps to take”. You’re reading one right now. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.
Don’t quit writing, just try to implement these 8 ways to get people to read your blog. Trust me, they really work.
Happy writing.


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