Since the dawn of time sales people have always been looked down on. You know, the used car salesman type. They would chase you around the lot, promising you everything, and coming through with nothing. People always felt that if you purchased your new vehicle from anyone, other then a new car showroom floor sales person, you were getting ripped off.
Direct sales have changed. Or I should say are slowly changing over time. Actually this has been around for a few years, but not to many people use it. It’s called attraction marketing.
People buy from people that they know and trust. They don’t buy from companies. I know we are getting very cold in the way we try to do business today. We talk to computers, send emails, but there is no human face attached to the person on the other end of the phone or computer. That is what still makes direct sales what it has always been. Direct face to face and eye to eye contact.
Now I am not diminishing internet marketing. I am an internet marketer. My marketing system is a lead generation, and residual income producer for me. If you don’t have an internet presence, you will soon be left behind. But we still have to get on the phone and talk to people. That’s where the sale is closed. The human element still has to exist and be there for that closing to take place.
A man moved into the new house that he and his wife had just purchased. They were very excited. All the lawns and landscaping of all the homes in the neighborhood, were beautiful. He got right to work on his.
After months of fertilizing and and watering, his lawn still had weeds and looked terrible. He finally got the nerve up to ask his neighbor for some pointers on how he could get his lawn to look like his. The man was more than happy to help out with all his landscaping needs.
Soon the man’s new yard started to take on a brand new look. Everything was looking fantastic. He finally asked his new neighbor how he knew so much about landscaping. He answered, ” I own my own landscaping business”. He hired the neighbor on the spot for all his landscaping needs.
This story explains what attraction marketing is. You lead by giving out value, not by pitching some company or product. The minute you do that, people will perceive you as a leader and someone who knows what they are doing. You are separating yourself from the thousands of peddlers out their who are selling a company and chasing people around shoving their product down their throats.
The most important thing you are doing, is you are building relationships. Remember, people buy from people, not companies. Once the man in our story found out that his neighbor knew something about landscaping, and he had built a relationship with him, he was ready to buy what ever he was selling. Good business is good relationships.
