Leads Are The Wheels That Make Your Business Move Forward – Do You Need a New Set?

Leads leads leads, that’s all I ever heard about when I came into the network marketing industry. Well it didn’t take me long to figure out why either. I soon realized real fast, that without a funnel of leads, you’re not going anywhere with your network marketing business, especially those trips to the bank. You won’t be making many of those.

Leads are the wheels that make your business move forward. Do you need a new set? If you do, I would like to introduce you to one that will not only take you forward, but will make the trip faster and so much smoother than you ever dreamed of before. It’s the luxury liner of business leads.

The first thing you need to understand is attraction marketing. I get a lot of questions from newbies that are just joining the network marketing arena, and the first thing they want to do is go out and hammer everyone and their uncle about the next best business that there in. After they’ve chased everyone away and they’re left there standing all alone, penniless, they come to the conclusion that network marketing is a scam and they quit. They pass this onto all their family and friends and that’s why network marketing has received such a bad name. Quitters never win and winners never quit.

Next is to get involved with a marketing system that will teach you how attraction marketing works and how you can generate leads, most of them free, when you implement the right strategies. Now I know that there are a lot of them out there and they vary in prices, and I’ve seen quite a few of them myself, but the best one is My Lead System Pro. MLSP will not only give you training from some of the top earners in this industry but, you will also be introduced and meet some of the up and coming stars. MLSP is by far the best marketing system on the planet.

You have to get the proper introduction and education as to what attraction marketing is all about, from the one who put it all together, Mike Dillard. If you’ve never heard of or seen his explanation of how this system works and how it’s made for him over 7 million dollars, and how it has revolutionized the network marketing industry, you need too as soon as possible. As a matter of fact get seven training videos from Mike Dillard on this subject, absolutely free right here, and start yourself on the right road to leads and prosperity. Listen to Mike himself explain it all to you.

The next step, after you’ve learned some of the basics to attraction marketing, is what I call the grand daddy of all lead system generating tools, LeadNetPro. This is the by far the best that I’ve ever seen in generating leads for any type of business you might have. Once you get your system set up you will never have to pay for a lead again.

Delivering 99% accurate data from some of the top search engines, Google, Yahoo, and more, your business will start to climb very rapidly. You will have more leads than you can handle.

They also have a voice broadcasting system that is just incredible. I’ve never seen anything like it and so easy to do. Once you set it, you can go about your other tasks and come back to leads that want you to call them back, because the system has done all the separating for you. If you’ve ever done cold calling, like I have, you won’t ever have to go through all those hang ups and nasty people again. This works!

Last, but certainly not least, is another favorite of mine and one that I use all the time, IMToolSuite. This is the one stop, has all the tools that every business needs. There is the capture page creator, voice and text messaging, video email, web conferencing, contact manager, fanpage creator, Face book greeter, and nine other tools that are all under one roof. No more having fifteen pages open trying to do everything, this is all at one page for you.

Some of these tools you may have already, like I did, and I was able to save over $100 per month when I could cancel them, because IMToolSuite already had them for me. Kenny Gregg, Cedrick Harris, and Jim Choa, know what it’s like being in the trenches all the time themselves, so who better to put together one of the best business tool boxes that every business owner should have, weather it’s internet or a brick and mortar business, this is a must have for all your business needs.

Leads are the life blood of any business, and without them your business will be heading south real quick. I hope I’ve given you a guide and a road that will help you, and maybe ease all the confusion that is out there.

I know lots of things get thrown at you all at once, but these are the ones that you can hook up too, and will get you to where you want your business to go, and that’s straight up.

God bless

Brian Gosur

How To Make More Money in Your Business

How do you increase your businesses profitability? Simple! You get more customers or you charge more money for your products. How do you do this? You help more of your prospects to become customers or you help more of your customers with their problems. The bigger the problem you can solve or the more people you can solve it for, the more money you can make. That’s the basic principle behind a good value proposition. Easy right? Well, it’s not always as easy as it sounds.

No matter how great your ideas or how good your skills are, you’re going to have your tough weeks. Whenever you want or need more money, all your energies and focus is on what you can do to make more of it. If you’re not careful, you can get side tracked into what got you here in the first place, and that’s helping people.

Suddenly your efforts are all going to the next affiliate program and your sending out thousands of emails, spamming everybody in desperation to get some easy cash flow. Nothing wrong with this, to an extent, but when it starts to become desperate, and all your focus and decisions are based on it, this can send you into a tail spin. Fear starts to take over and you are in trouble.

Network marketing and building an organization is about leveraging the efforts of many to make a residual income, not just for you, but for your entire organization. Everyone profits and helps each other to build the organization. It’s how billion dollar companies are built.

I think all of us have fallen into this trap at one time or another, especially when you are just starting out. I know I did.

I started out spamming and chasing everyone away from me and if it weren’t for meeting a gentleman, a few years back, I would still be in that system today. He connected me to a system of attraction marketing that completely changed the way I do business forever.

Most people that are using the Internet today for marketing their business, are doing it wrong. Spamming and sending out the same emails and business opportunities, five or ten times a day is the fastest way to the delete folder that I know. You know what I’m talking about. You probably get them every day too.

What if you had a system where you gave people the help and the information that they needed to build their businesses, and you did it for free? Do you think that they just might want to hang around you and learn more of who you are and what you do? Before you know it, you are building relationships with prospects, and a following of prospects that just might contain the next Mike Dillard, signing up in your primary business.

Yes this business takes work and it takes perseverance and it takes time to build. Rome wasn’t built in a day.

Stay the course, and don’t get side tracked. Learn from the top people in this business and you will know more than 95% of the rest of the spammers, who call themselves network marketers.

Want to know how to make more money in this business? Learn, help people with what you know, and don’t quit. There isn’t a faster way to loose and get to the poor house than to quit.

Good Business is Good Relationships

Since the dawn of time sales people have always been looked down on. You know, the used car salesman type. They would chase you around the lot, promising you everything, and coming through with nothing. People always felt that if you purchased your new vehicle from anyone, other then a new car showroom floor sales person, you were getting ripped off.

Direct sales have changed. Or I should say are slowly changing over time. Actually this has been around for a few years, but not to many people use it. It’s called attraction marketing.

People buy from people that they know and trust. They don’t buy from companies. I know we are getting very cold in the way we try to do business today. We talk to computers, send emails, but there is no human face attached to the person on the other end of the phone or computer. That is what still makes direct sales what it has always been. Direct face to face and eye to eye contact.

Now I am not diminishing internet marketing. I am an internet marketer. My marketing system is a lead generation, and residual income producer for me. If you don’t have an internet presence, you will soon be left behind. But we still have to get on the phone and talk to people. That’s where the sale is closed. The human element still has to exist and be there for that closing to take place.

A man moved into the new house that he and his wife had just purchased. They were very excited. All the lawns and landscaping of all the homes in the neighborhood, were beautiful. He got right to work on his.

After months of fertilizing and and watering, his lawn still had weeds and looked terrible. He finally got the nerve up to ask his neighbor for some pointers on how he could get his lawn to look like his. The man was more than happy to help out with all his landscaping needs.

Soon the man’s new yard started to take on a brand new look. Everything was looking fantastic. He finally asked his new neighbor how he knew so much about landscaping. He answered, ” I own my own landscaping business”. He hired the neighbor on the spot for all his landscaping needs.

This story explains what attraction marketing is. You lead by giving out value, not by pitching some company or product. The minute you do that, people will perceive you as a leader and someone who knows what they are doing. You are separating yourself from the thousands of peddlers out their who are selling a company and chasing people around shoving their product down their throats.

The most important thing you are doing, is you are building relationships. Remember, people buy from people, not companies. Once the man in our story found out that his neighbor knew something about landscaping, and he had built a relationship with him, he was ready to buy what ever he was selling. Good business is good relationships.

Attraction Marketing’s Funded Proposal

You need to be marketing a funded proposal. I know I’ve said this before, but this is the most important part of attraction marketing. What is a funded proposal? A funded proposal is a way for you to generate income, from your prospects, even if they never get into your primary business. It is a way to generate leads that are exclusive to you and not from a company where you have to buy them. It is a way for you to sell a system that answers the top two questions that every network marketing business has. Lead generation, and generating a cash flow to cover the costs of my marketing expenses.

Marketing a funded proposal is marketing a solution for your prospects instead of a business and starts them generating an income immediately. This creates confidence and momentum inside of your team. It doesn’t matter what kind of business you’re in. You will have all the free training you need to build your business online as well as offline. With a funded proposal, you will be able to create a strong bond within your organization. You will be able to exert your energies towards those that are serious about building their businesses as apposed to those that aren’t.

The money you generate from a funded proposal will help you to advertise and market your business. You have to look beyond your family and friends if you truly want to build a strong enduring business. You have to laser your focus on your real target market, which is other network marketers. You have to zero in on the reason why 95% of all network marketers fail. Not having enough leads, and not having enough money to advertise and stay in the game.

A funded proposal will give, the people in your organization, the cash flow that they need and enable them to advertise their businesses endlessly and freely. The average network marketer will quit his business in about 63 days if they don’t see some cash in their pockets. The funded proposal will answer this very important problem.

A funded proposal system will generate exclusive leads that you did not have to go out and purchase. You are able to generate a front end income from these leads and give your organization the same advantage through a funded proposal system.

Now you could go out and buy your leads, but they will never be the same as having a system that separates the tire kickers from the serious buyers. I don’t care where you buy your leads from. Getting on the phone and getting rejected takes a special person. This is not easy to duplicate either, unless you are an A-type personality.

I get phone calls everyday from people who are trying to push their business down my throat. They think they are using the attraction marketing system of a funded proposal, but they are not. Leads will call you. You don’t have to chase people with a funded proposal. They will come to you.

Once you start branding yourself as a leader, once you start to make money off your affiliate commissions, and you are effortlessly bringing people into your primary business, and you learn how to market your funded proposal, you will never do business any other way again.

Think about it. Doesn’t it make sense to make money off the leads that will never join your primary business? Doesn’t it make sense to market a solution instead of a business? You will stand out from the crowd just by doing this. Doesn’t it make sense to market your business to people you already know instead of total strangers?

Utilizing a funded proposal for your business will put leads into your system and generate the income that will keep you and the people in the organization in the game.

Leaders Lead With Value

There is a friend of mine that believes in leading with an iron fist. He is the boss and everyone should jump to attention when he snaps his fingers. He does have the best behaved kids. His wife keeps the house clean and never skips a beat when it comes to preparing his meals. There is only one thing wrong. His whole family hates him and they are afraid of him. This is not how you lead.

True leaders lead with value. You cannot expect people to follow you when you don’t know where you’re going. The value that you hold out to them and give to them is going to mark you out and make you an attractive person to follow.

We live in the information age. The industrial age is gone. What you know and experience is very valuable to others. People want to know. You have learned and put into practice this knowledge. That information holds value for others. It sets you apart from the rest of the used car salesmen that are chasing everyone around trying to ram their products down everyone’s throat. You are giving information that people want.

What if you are just new to the business of network marketing? Maybe you don’t have any value to give. Sure you do. Write about your experiences. Do some research on your peers or a company that you may be interested in. Write an unbiased review in an article about what you know and what you have learned. Start a blog and post that information for all to read. Send it out to article directories like E-Zine or Digg. You are going to be posting information that you know just because of the research that you did.

Whenever you go to company functions, make sure you bring your video camera. Take videos of interviews with the leaders that are inside of your industry. Take notes with the leaders that you are trying to emulate. You will not only learn and grow from their information, but just by association, people will begin to identify you as a leader, because you hang around with leaders. Go back and read my story about the clowns in Attraction Marketing Rule #3. You are known by the company you keep.

Write articles about direct sales and network marketing. Submitting these articles to places like Linked In and Face Book. Over 350 million people are on Face Book. Remember you are becoming a master of your trade. Sharing this information is going to position you as an expert and a leader.

A colleague of mine generated over 11,000 leads in three and a half months, and netted just under $45,000 in that period simply by writing articles and using a simple system to get himself ranked on top of Google. He had never done any internet marketing before this and he is using only article marketing in his arsenal of internet marketing tools.

I will be getting a little bit more detailed as to some of these marketing strategies and how you can become very effective in using them. That will be coming in future articles.

But the best part about all of this is……..it’s free.

Leadership Development

One of my favorite movies is “Band of Brothers”. It’s the true story of the 101st Airborne Division, Easy Company, who fought back in World War II. I don’t know why they called them Easy Company, because there was nothing that these guys did that was easy. They were lead by Major Richard Winters, who came up through the ranks to lead this group of men through some of the most hard fought battles in WWII.

Major Winters was just not handed this role of leader. He earned it, and the respect of everyone of his men. He brought the value of a true leader out into the open for all his men to see. He never asked his men to go through something that he was not willing to go first. One of his soldiers said, ” We would have followed him anywhere.” Can people say that about you or me?

As you are following this series, we talked about becoming a student of your craft, in attraction marketing Rule #3. As you grow and your marketing and prospecting abilities are being refined, you are becoming a leader. You know more then 90% of all the other network marketers that are out there. You are starting to stand out from the rest of the other peddlers in the ocean of network marketing. You are leading with value like Gold. You have information that others want to know and learn so they can become successful in their network marketing businesses.

Have you ever heard the statement, “You are what you think”. You are a product of your thoughts. Focus on what you are becoming, not what you were. Remember, Michael Jordan didn’t become one of the best scorers to ever play the game by sitting and dreaming about it all day. He worked very hard at being the best basketball player he could be. Michael Jordan pulled away from the rest of the players by becoming a student of the game, working hard at learning and refining his skills. Even though he is not playing anymore, he is still one of the most respected and sought after people in the world.

This is exactly how you should approach your business. You must focus your thought energies on what you want to become. The greatest book ever written, The Bible, says ” As a man thinks in his heart, so is he.” You are a product of your thought process.

Study your craft and lead with value. People will follow a leader that will lead them to victory and the bank, not someone who is going to lead them down the wrong path and to the death of their businesses.

Another saying that you may recall. (Sorry, they are popping in my head like crazy right now) Talk is cheap. Seeing is believing. Perception is reality. How people see you is what you really are. There is a lot of empty words on the Internet today. Don’t let your words be empty too. Let them be full of value to help others. When you do, you will earn the respect of others and be marked out as a true leader. Your following will grow and so will your business.

Attraction Marketing Rule #4

Rule number four for the implementation of attraction marketing to your business is marketing and prospecting. You must spend a good majority of your time to this purpose. Most people fall apart at this point. This is the life blood of your business. This is what pays the bills. Without marketing you won’t have prospects and without signing the prospects you won’t have the money to put into your bank account.

First there’s marketing. How many sources are you using to market your business? If you are just talking to family and friends, that’s one source. Making cold calls is another. If you are only doing one or two different types of marketing techniques, you are limiting yourself to the people you are targeting. How effective will your marketing be. You see, people respond to different things.

Have you ever heard of Google? The number one website in the world. What about Yahoo? The number two website in the world. You Tube? The third largest website in the world. Maybe you’ve heard of Face Book. Face Book, with 350 million users, is the fifth largest website in the world. Let me ask you a question. What kind of presence do you have on these, the largest websites in the world? If you don’t, why not? These are only four of the many sites that you could be marketing on.

Most people only remember the first word in network marketing. Yes they call all there family and friends and network like crazy. But what happens when you run out of these people to talk too? It’s not if it will happen, it’s when it will happen. Your warm market is going to dry up. Then you will have no choice but to learn how to utilize the second word, marketing.

Most people jump into their business without a clue as to how to market. Would you jump into a 747, sit in the cockpit of the plane, and expect to fly that aircraft? I don’t think so. So why do you think you can start a business and without any knowledge of how to market, expect to carry your business into profitability. Not going to happen.

When you learn how to market, it doesn’t matter what kind of business you have. When you learn how to market, you will be able to separate yourself from all the other peddlers. That’s why those that understand marketing can come into your business, and within months, shoot right up to the top of the leaders.

Think of marketing like food. If you don’t eat your body becomes weak and unresponsive. The same is true if you don’t learn marketing. Your bank account will become weak and unresponsive.

Attraction Marketing Rule #3

You Must Become a Student of Your Craft:

“Before you can increase your profits you must increase your value.” Jim Rohn said that.

I love sports. I played sports when I was much younger. If you wanted to be the best at what you were doing, you had to be a master at your position. I played hockey, and there is a lot more involved to the game then just skating and hitting people. Someone said that sports is 90% mental and 10% physical. I do believe that is true. You have to be much more then physical to compete in any sport today.

Michael Jordan used to shoot six to 800 shots everyday. Why do you think he was so good at making those clutch shots at the buzzer. He did those shots everyday when he practiced. What kid didn’t go over and over in his mind dreaming of shooting the winning shot at the final buzzer. When you play that scenario out in your mind everyday, you are going to have that opportunity some day in your life. You want it so bad you can taste it. So you work at it all the time.

The same should be true of your network marketing business. Treat your business like your life depended on it and you will be successful. Treat it like a business and take it seriously and it will reward you. Treat it like a part time hobby, and that is all it will pay you.

You will become like the top five people that you hang around with. There is the story of three people walking down the street. One was dressed up as a clown. A little boy, walking with his mother, saw the three people. He said to his mother, ” Look Mom at the clowns”. You see the little boy just blended the other two people that were not dressed as clowns as being clowns, simply because of the clown they were walking with. You will blend into the people who you hang around wit. You may even start dressing like they do, or thinking like they do. It’s a very slow but subtle change.

Don’t walk with clowns. Walk with the successful people. People that are where you want to be. People that are doing the right things and making the right moves. Emulate those people and do what they do and you will be successful in network marketing.

Are the people that you are surrounding yourself with holding the same qualities and character that you want to emulate in your business? If you want to become a better prospector, a better marketer, than you want to hang with the Mike Dillards, Jeffery Combs, and Cedrick Harris’s of the world. You should be listening to their Cd’s, reading their books. Be a sponge and take in everything that these leaders in the network marketing world have to offer. Copy them and watch your business grow.

If you had to have brain surgery, would you feel comfortable going into the operating room and glancing over at the surgeon reading the introductory manuel for brain surgery? Probably not.

So many people get into network marketing and are not willing to take the time to learn their trade and learn if from the guys who are doing it and doing it well. Be the best you can be. Become a student of your craft. Take those 800 shots everyday at practice. You will become so proficient at what you do, it will be like breathing. You won’t even have to think about it. Soon your hard work will payoff. You will find yourself at the top looking down.

Attraction Marketing Rule #2

You Must Brand You Incorporated;

People buy from people, not from websites. When you learn this rule, your business will change overnight. This is probably the most important one of them all. When you brand yourself, you are going to stand out from the ocean of peddlers. These peddlers are all selling their companies and their companies products. They all have company replicated websites that promote and brand their companies, not themselves. Why do you think they call them replicated websites? They are repeated or duplicated over and over again to thousands of distributors who are branding the company, not themselves.

Why are 95% of all people who are inside of network marketing failing? They are all being stamped out from the same mold. Their companies are just cloning thousands of the same thing. They all look the same and they are all marketing their company and it’s products.

What do you see when you go to one of these replicated company websites? Do you see a video of you. I highly doubt it. What if you Google your company name? What do you think you will find? What you will probably find are the top leaders of your company who understand this rule of attraction marketing. I guarantee…..you won’t find you.

This is done every day from some of the biggest and largest companies. When Coke, Pepsi, and Nike sign celebrities like Michael Jordan, Labron James, and Tiger Woods to endorse their products they are using this very important rule of attraction marketing. They are branding their products to these very popular athletes and people will buy them.

You must do the very same thing. You must market you. You must brand yourself and overwhelm people with value. Stand out from all the other fish in the sea and people will be attracted to you.

Another very important reason to apply this rule to your business is ownership. While you are in your company, you own nothing. They own it all. If they decide to let you go, they keep all your down-line. They don’t give you a severance check. All your hard work belongs to them.

As you are marketing you and branding a name for yourself you are building a list of your very own loyal followers through an auto-responder like Aweber or GetResponse. This list is full of people that are following you, not a company. You are the business. You are the brand. If you and your company should ever part for any reason, you will own your list and your name.

Because the one thing in this world that we all truly own, and no one can ever take away from us is our name. Own yours today and start to brand and market yourself. Remember……you are the business.

Attraction Marketing Rule #1

Know Your Target Market:

When I first got into the network marketing industry, I was at a big meeting in a hotel auditorium. The people leading that meeting got up and drew all their X’s and Os’s on the board. Almost reminded me of a football playbook. Then they talked about the product and how easy it was to go out and prospect this to others. They said that people will be falling over themselves to get to you. Does any of this sound familiar?

Next they said to get started you must make a list of at least one hundred people that you know. Most people don’t know one hundred people. I know that I didn’t know one hundred people. So what do you do? You start writing in all your family and friends. Uncle Mike, Auntie M, and on and on it goes.

You leave that meeting and everyone is pumped up. You can’t wait to get home and have everyone over to your house and have a meeting of your own. Let me ask you a question. How many people showed up to your meeting? How many are still your friends or will say that you are family? I know the feeling. I was there too. This is what you were told to do, and if you wanted to achieve success, you did what your leaders told you to do. After all, they were doing it…right?

Let me tell you, there is a better way. You must know your target market. I love hockey. If I wanted to start a hockey team I would go out and look for hockey players. People that understand and play the game of hockey. I would not go and talk to Uncle Mike or Auntie M. They don’t even know what hockey is.

There is a 95% failure rate in the MLM industry. Why? They are talking to all the wrong people. You must focus your attention on other network marketers. They know the business and have proven that they are interested and willing to try anything that will help them succeed. You don’t have to explain to them how an MLM business works. They already know. This is your target market.

Who would you rather talk to. Uncle Mike who only has a job mentality, or Mary Smith, who is already in the MLM industry but just hasn’t hit her stride yet? Instead of having meetings at your house, or going to the malls and passing out fliers, zero all your energies toward the people who are ready to hear what you have to say. Network marketers are where your efforts should be pointing too.

Once you know your target market, now you can be very specific as to what their needs are and offer them a solution. The solution is coming in rule #2 of attraction marketing.

There are only three types of people in the world. Those that make things happen. Those that watch things happen, and those that wonder, “what just happened?” Which one are you?