You need to be marketing a funded proposal. I know I’ve said this before, but this is the most important part of attraction marketing. What is a funded proposal? A funded proposal is a way for you to generate income, from your prospects, even if they never get into your primary business. It is a way to generate leads that are exclusive to you and not from a company where you have to buy them. It is a way for you to sell a system that answers the top two questions that every network marketing business has. Lead generation, and generating a cash flow to cover the costs of my marketing expenses.

Marketing a funded proposal is marketing a solution for your prospects instead of a business and starts them generating an income immediately. This creates confidence and momentum inside of your team. It doesn’t matter what kind of business you’re in. You will have all the free training you need to build your business online as well as offline. With a funded proposal, you will be able to create a strong bond within your organization. You will be able to exert your energies towards those that are serious about building their businesses as apposed to those that aren’t.

The money you generate from a funded proposal will help you to advertise and market your business. You have to look beyond your family and friends if you truly want to build a strong enduring business. You have to laser your focus on your real target market, which is other network marketers. You have to zero in on the reason why 95% of all network marketers fail. Not having enough leads, and not having enough money to advertise and stay in the game.

A funded proposal will give, the people in your organization, the cash flow that they need and enable them to advertise their businesses endlessly and freely. The average network marketer will quit his business in about 63 days if they don’t see some cash in their pockets. The funded proposal will answer this very important problem.

A funded proposal system will generate exclusive leads that you did not have to go out and purchase. You are able to generate a front end income from these leads and give your organization the same advantage through a funded proposal system.

Now you could go out and buy your leads, but they will never be the same as having a system that separates the tire kickers from the serious buyers. I don’t care where you buy your leads from.  Getting on the phone and getting rejected takes a special person. This is not easy to duplicate either, unless you are an A-type personality.

I get phone calls everyday from people who are trying to push their business down my throat. They think they are using the attraction marketing system of a funded proposal, but they are not. Leads will call you. You don’t have to chase people with a funded proposal. They will come to you.

Once you start  branding yourself as a leader, once you start to make money off your affiliate commissions, and you are effortlessly bringing people into your primary business, and you learn how to market your funded proposal, you will never do business any other way again.

Think about it. Doesn’t it make sense to make money off the leads that will never join your primary business? Doesn’t it make sense to market a solution instead of a business? You will stand out from the crowd just by doing this. Doesn’t it make sense to market your business to people you already know instead of total strangers?

Utilizing a funded proposal for your business will put leads into your system and generate the income that will keep you and the people in the organization in the game.

How many of you love fishing? I am not an avid fishermen, but I do enjoy getting out and relaxing in a boat with a fishing rod in my hand. I may only do it once or twice a year. It’s not for the love of the sport, it is more for the relaxing time that I go. The camaraderie that you have with a couple of good friends and the occasional fish that you might catch. I enjoy that.

There is one thing that you must have while you are fishing. That’s patience. If you struggle with patience you will not make a good fisherman or a good prospector for your business. Fishing is a lot like prospecting.

Lets examine this further. First you have to go out to the right spot. You just don’t go to where you want to go. You have to go where the fish are. You see, when you are prospecting you may have to get out of your comfort zone and go to where your target market is. Like we said before, talking to grandma and Uncle John are probably not going to get you very far in your prospecting attempts. Oh they will listen to you, but your bank account will soon run dry.

When you see a certain marketing strategy, that you really like to do, is not working out for you, change the location. Or try a different marketing technique. Don’t get frustrated and do what the 95% of all network marketers do after about sixty days of working their business. Quit! “This isn’t working for me, I quit!” Patience is required when prospecting.

Try a different spot on the lake. Use a different lure or maybe these fish like worms?  The fish are out there. You just have to be patient. Find them, and use the right bait. You’ll catch em.

One example of this is when I first started video marketing. I was not a good candidate for the screen. At least that’s what I thought. I was nervous and fumbled my words, but I keep working at it. Practiced what I would say before I went in front of the camera. (You don’t want to be reading a scrip.) Finally I put my first video out and I had more people say how good my video was. I thought I was terrible. Sometimes you have to get out of your comfort zone. Try different marketing techniques, even if you are uncomfortable with them.

Ever catch a small fish, or one that just wasn’t right? What did you do with that fish? Throw em back in the water?  Sometimes you have to do that. A person in your organization just doesn’t have it or wants to leave for this, that, and the other reason. Let em go. Throw them back. There are more and bigger fish in the lake. It’s the big fish that your looking for anyway.

Remember, once you learn the art of marketing and prospecting, it doesn’t matter what kind of business that you are in. You will be able to find the fish. You will have an arsenal of lures to attract the right fish to you, and you will have the right strategies and techniques to catch those fish and bring them into your boat.

Be patient! Fishing takes time, and so does prospecting. Remember. Quitters never win, and winners never quit.

It’s going to take your marketing expertise and efforts to generate the leads that your business is going to need. It’s also going to take the prospecting  skills that you will need to develop and turn those leads into the cash flow of your business. Prospecting is going to become the heart and sole of your business.

Becoming proficient at prospecting is going to take some education. Prospecting always starts on a physiological level. This is where most people, including myself, fall flat on our faces.

I was not born with an A-type personality. I was more of the, sit in the back of the room kind of guy, and just listen to people. I learned that listening skills are very important when it comes to prospecting, but it is only part of the equation.  You still have to know when to listen and when to talk and what to say when you do talk.

This might sound very complicated. I made it more complicated then it had to be, as most people do, when it comes to prospecting.

When I worked in the mortgage industry, we used to do cold calls to get leads. We were told we could go home after we got fifty No’s. Well that never happened. You see, after you would get a couple of hang-ups and some “not interested”, you would get an application. That would take some time. You would build a report with that person, and before you knew it, an hour or more has just gone by. You see my fears were all in my mind. I was paranoid for nothing.

As I educated myself on our products, and the prospecting techniques that I would use, I could relax and be myself. I could now use those listening skills that I had, and work on the others that didn’t come as easily.

All those hang ups, and all those No’s were just a training ground for me to develop and grow my prospecting skills. You have to get it out of your head that prospecting is painful. The phone is your friend. All those No’s brought me closer to a yes.

Remember, we are talking about attraction marketing. You have learned how to laser beam your target market. Your target market is other network marketers. We learned that in the first article of this series. If your prospecting other network marketers, your closing ratio should be very good.

Embrace the art of prospecting. Embrace all the no’s. Prospecting will become a fun daily routine that you will look forward too. Yes I said a daily routine. Because if your not prospecting, your bank account is not growing.

Rule number four for the implementation of attraction marketing to your business is marketing and prospecting. You must spend a good majority of your time to this purpose. Most people fall apart at this point. This is the life blood of your business. This is what pays the bills. Without marketing you won’t have prospects and without signing the prospects you won’t have the money to put into your bank account.

First there’s marketing. How many sources are you using to market your business? If you are just talking to family and friends, that’s one source. Making cold calls is another. If you are only doing one or two different types of marketing techniques, you are limiting yourself to the people you are targeting. How effective will your marketing be. You see,  people respond to different things.

Have you ever heard of Google? The number one website in the world. What about Yahoo? The number two website in the world. You Tube? The third largest website in the world. Maybe you’ve heard of Face Book. Face Book, with 350 million users, is the fifth largest website in the world. Let me ask you a question. What kind of presence do you have on these, the largest websites in the world? If you don’t, why not? These are only four of the many sites that you could be marketing on.

Most people only remember the first word in network marketing. Yes they call all there family and friends and network  like crazy. But what happens when you run out of these people to talk too?  It’s not if it will happen, it’s when it will happen. Your warm market is going to dry up. Then you will have no choice but to learn how to utilize the second word, marketing.

Most people jump into their business without a clue as to how to market. Would you jump into a 747, sit in the cockpit of the plane, and expect to fly that aircraft? I don’t think so. So why do you think you can start a business and without any knowledge of how to market, expect to carry your business into profitability. Not going to happen.

When you learn how to market, it doesn’t matter what kind of business you have. When you learn how to market, you will be able to separate yourself from all the other peddlers. That’s why those that understand marketing can come into your business, and within months, shoot right up to the top of the leaders.

Think of marketing like food. If you don’t eat your body becomes weak and unresponsive. The same is true if you don’t learn marketing. Your bank account will become weak and unresponsive.

You Must Become a Student of Your Craft:

“Before you can increase your profits you must increase your value.” Jim Rohn said that.

I love sports. I played sports when I was much younger. If you wanted to be the best at what you were doing, you had to be a master at your position. I played hockey, and there is a lot more involved to the game then just skating and hitting people. Someone said that sports is 90% mental and 10% physical. I do believe that is true. You have to be much more then physical to compete in any sport today.

Michael Jordan used to shoot six to 800 shots everyday. Why do you think he was so good at making those clutch shots at the buzzer. He did those shots everyday when he practiced. What kid didn’t go over and over in his mind dreaming of shooting the winning shot at the final buzzer. When you play that scenario out in your mind everyday, you are going to have that opportunity some day in your life. You want it so bad you can taste it. So you work at it all the time.

The same should be true of your network marketing business. Treat your business like your life depended on it and you will be successful. Treat it like a business and take it seriously and it will reward you. Treat it like a part time hobby, and that is all it will pay you.

You will become like the top five people that you hang around with. There is the story of three people walking down the street. One was dressed up as a clown.  A little boy, walking with his mother, saw the three people. He said to his mother, ” Look Mom at the clowns”. You see the little boy just blended the other two people that were not dressed as clowns as being  clowns, simply because of the clown they were walking with. You will blend into the people who you hang around wit. You may even start dressing like they do, or thinking like they do. It’s a very slow but subtle change.

Don’t walk with clowns. Walk with the successful people. People that are where you want to be.  People that are doing the right things and making the right moves. Emulate those people and do what they do and you will be successful in network marketing.

Are the people that you are surrounding yourself with holding the same qualities and character that you want to emulate in your business? If you want to become a better prospector, a better marketer, than you want to hang with the Mike Dillards, Jeffery Combs, and Cedrick Harris’s of the world. You should be listening to their Cd’s, reading their books. Be a sponge and take in everything that these leaders in the network marketing world have to offer. Copy them and watch your business grow.

If you had to have brain surgery, would you feel comfortable going into the operating room and glancing over at the surgeon reading the introductory manuel for brain surgery? Probably not.

So many people get into network marketing and are not willing to take the time to learn their trade and learn if from the guys who are doing it and doing it well. Be the best you can be. Become a student of your craft. Take those 800 shots everyday at practice. You will become so proficient at what you do, it will be like breathing. You won’t even have to think about it. Soon your hard work will payoff. You will find yourself at the top looking down.

You Must Brand You Incorporated;

People buy from people, not from websites. When you learn this rule, your business will change overnight. This is probably the most important one of  them all. When you brand yourself, you are going to stand out from the ocean of  peddlers. These peddlers are all selling their companies and their companies products. They all have company replicated websites that promote and brand their companies, not themselves. Why do you think they call them replicated websites? They are repeated or duplicated over and over again to thousands of distributors who are branding the company, not themselves.

Why are 95% of all people who are inside of  network marketing  failing? They are all being stamped out from the same mold. Their companies are just cloning thousands of the same thing. They all look the same and they are all marketing their company and it’s products.

What do you see when you go to one of these replicated company websites? Do you see a video of you. I highly doubt it. What if you Google your company name? What do you think you will find?  What you will probably find are the top leaders of your company who understand this rule of attraction marketing. I guarantee…..you won’t find you.

This is done every day from some of the biggest and largest companies. When Coke, Pepsi, and Nike sign celebrities like Michael Jordan, Labron James, and Tiger Woods to endorse their products they are using this very important rule of attraction marketing. They are branding their products to these very popular athletes and people will buy them.

You must do the very same thing. You must market you. You must brand yourself and overwhelm people with value. Stand out from all the other fish in the sea and people will be attracted to you.

Another very important reason to apply this rule to your business is ownership. While you are in your company, you own nothing. They own it all. If they decide to let you go, they keep all your down-line. They don’t give you a severance check. All your hard work belongs to them.

As you are marketing you and branding a name for yourself you are building a list of your very own loyal followers through an auto-responder like Aweber or  GetResponse. This list  is full of people that are following  you,  not a company. You are the business. You are the brand. If you and your company should ever part for any reason,  you will own your list and your name.

Because the one thing in this world that we all truly own, and  no one can ever take away from us is our name. Own yours today and start to brand and market yourself. Remember……you are the business.

This is just going to be a short report on my success with article marketing. I have been only doing this for about four weeks.

I have been doing some training in the article marketing arena. We have some of the best marketers on the planet available to us at Learning MLM Secrets. I have been listening and learning and implementing what they are doing and after just four weeks and about eight articles later, I was ranked on the first page of google for an article that I wrote. My website was also on the first page of google because I mentioned it in the article and had anchor text linking back to that site.

It works. I also had the assistance of a very useful software tool, called Automatic Article Submitter. It is a must have if you are going to do any kind of article marketing. It makes the job so much easier. It wood take you literally all day to do an article without it. It submits your articles to 300 article directories and your own blogs. It has an article rewriter and spinner.

Article Marketing is an incredible tool to get you ranked on the first page of Google for whatever niche market or keyword you are trying. Generating more traffic and more leads for your business. Want to hear the best thing about all this. Outside of purchasing the Automatic Article Submitter, it’s all FREE!

You can get your business or products out in front of thousands of people, in a very short time, through the means of just one of many internet marketing techniques. Article Marketing is just one way, of many, that we teach you at Learning MLM Secrets. Branding yourself and your business through the internet.

Everyday 1.5 billion people use the internet. We have just scratched the surface of what the internet will mean for businesses going forward. In this tough economy, more and more businesses are closing their brick and motor buildings, and heading to the internet. Why? To survive and that’s where people are going. Internet usage is going up. If you are still chasing your family and friends, and do not have an internet presence for your business, you will be left out in the cold.

In-case you wanted to read my article. It’s called, “Listening With Your Heart“. I hope you were listening with yours.

Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about  writing articles for your website can be taught by Sponge Bob Square Pants and his friends.

When you undertake article marketing  for your newsletter, blog, or website, which character are you most like?

Squidward: Squidward is B-O-R-I-N-G. When writing articles, are you a Squidward? Do you just get the words down on paper or are you finding a fun twist to entertain your audience and keep them coming back for more? Take time to make your articles stand out from the thousands of other dull articles out there by including personal stories or just having fun while writing. For instance, this article could be entitled “How to Write a Good Article”, but would it stand out from the hundreds of other articles about article writing? Probably not.

Mr. Krabs: This crustacean is focused on one thing and one thing only, making more and more and more money. Only a cartoon could actually have dollar signs drawn in his eyes. He thinks of no one, only how he can benefit. Are your articles focused on you or on the reader? Are you providing information or do you have blinders on, thinking only about how you can make money from the article you are writing? If your article reads like an ad or is self-serving or full of  yourself, you might write like Mr. Krabs.

Patrick: SpongeBob’s best friend, the starfish, has a good heart, but isn’t the brightest creature in the sea. Do your articles make you sound like an expert? Are you providing valuable content or just pushing out sloppy articles as fast as you can? Always double check for typos and grammatical errors. If you’re challenged by spelling and grammar, ( like I am), click the little tabs at the top for spelling before you submit your article. Or slow down, set your article aside for a day and then reread it before you click the “submit” button.

Plankton: The smallest creature in the sea is also the sneakiest. He’ll do anything and hurt anyone to steal someone else’s work (the Krabby Pattie secret formula). Write your own material. Don’t be Plankton. Don’t copy and paste someone else’s work, edit it, and try to pass it off as your own. You will be caught, and it just isn’t worth it. Take the same amount of effort and work on your own thoughts and ideas. Plankton never gets away with his schemes, either. He’s on Plan “Z” and is still pathetically failing at his attempts to steal the secret formula.

SpongeBob: This little guy always tries to do the right thing, and is a hard worker. He may not always end up getting the results he hoped for, but he bounces back and tackles his work with a renewed vigor. SpongeBob works very hard, he’s a good friend, he always thinks of others, and tries to have fun no matter what he is faced with. Hardworking, friendly SpongeBob is the guy to be when writing articles.

Although this is a silly lesson in article writing, I hope you’ll remember the important messages our underwater friends have taught us.

1. Be entertaining. Not boring.

2. Write articles to help others, not with dollar signs in your eyes.

3. Proofread your articles carefully, and provide valuable information.

4. Write your own material. Don’t copy others.

5. Be a SpongeBob! Hard work and persistence pay off.

Before you know it, you’ll develop a following for having informative and entertaining articles and you’ll be King or Queen of the sea, and your business will grow because of it. No matter what business you are in, learning MLM secrets like these, can produce leads that will benefit your business.

Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination; your website;  you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen, search engine keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exact right words or phrases, and
presto! Hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site – or of seeing any real profits
from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven’t
followed certain specific steps, you are probably WRONG.
It’s hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
“quality visitors” I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword “automobile
companies.” However, you company specializes in bodywork
only. The keyword “automobile body shops” would rank lower
on the popularity scale than “automobile companies,” but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let’s look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
“Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business’ rewards, and learning MLM secrets will be the keyword to your success.

Brian Gosur

For more information on this and other sources of internet marketing tools, fill out the box below. Thank-you

The success of any business venture boils down to using timeless principles of marketing. A maketer has only three basic goals.

1. To increase the number of customers
2. To increase the amount of the average order
3. To increase the frequency of orders