How many times have you heard the saying, don’t live above your means. Stay below the income level you have set for yourself. If that’s the mind set that you carry, you will never be successful in network marketing or in any other business for that matter.
Their are four kinds of people in the world today.
The first one is the person that always has to be right. This person is so engrossed in proving that they are right and you are wrong, that they loose all focus on anything else. Their total goal is prove this fact at any cost. They will never make good business owners because their whole mindset is all wrong.
The second person is the always looking to be comfortable. This person’s house could be burning down around them, but as long as they have their remote in their hand and the football game on TV, they are OK. Comfortable people are always willing to let other people do all their work. They are not willing to roll up their sleeves and get into the game and get dirty themselves.
The third type of person is the one who always wants to be liked. They are not willing to say the right thing for fear that someone will not like what they say. They worry about everybody thinks about them, over getting the work done. They just want to be well liked and the work and the success goes by the wayside.
The fourth person is the one I hope all of you are. You want to win. These people have a drive and a penchant to get into the winners circle. It’s all about getting the work done and doing what it takes to win. No excuses and no letting up. It’s win or nothing else. These people are the ones you want on your team and in your organization.
When I was younger and played sports, coach would always say, “you will play as hard as you practice.” The serious players, the ones that wanted to win, would practice and practice hard. They wanted to make themselves better than anybody out there. I realize that this same principle works in your network marketing business.
The serious players will be the ones burning the midnight oil on leadership training. Writing the articles and making the videos. Connecting with people and mentors that will make them better than anyone out there. That will make more effective leadership. Remember the cream will rise to the top.
These are the leaders that you want on your team. These are the leaders that you must become. The leader that can grow and mature and build an organization. One that he can lead and duplicate himself through. No one makes it to the top by himself.
Network marketing is not about sales, it’s about leadership development. Qualify people to join your organization. Be selective and your organization will reward you with true leaders and a residual income that can last a lifetime. One that you can pass down to your kids and grand kids.
Remember. Wealth is not measured by how much money you have. It’s measured by how much time you have. Your hard work today will pay you for a long long time down the road.
What if you were ready to go into the operating room for brain surgery, and you saw the brain surgeon reading the instruction manual before he operated on you. Probably you would jump off the table, and who would blame you? A brain surgeon goes through years of training and years of internship before he can ever take a scalpel in his hand.
The same goes for anyone and your first step in network marketing. You just can’t read a book, listen to a CD and expect to be a seasoned marketer. You need to learn. Like a newborn baby needs to crawl before he can walk and he needs to walk before he can run. There is a training and a learning period that all successful marketers must go through. Taking a short cut, could short circuit your road to success.
I see so many people that come into network marketing, and think that they can simply go to one training or read a book and they have it all. They take off like a rocket and come down just as fast. These are the ones that will go one or two months and say, ” this isn’t working. I quit!” Which is good because you don’t want these kind of people in your organization anyway.
You need to find successful marketers that are where you want to be. You need a mentor and someone that you can be accountable too. Follow them. Learn from them. Do what they do. Duplicate their system. They have been down the road you are traveling. They can show you where all the holes are and lead you to the things that work. There are a lot of companies and systems that just sign you up and say good luck. Find successful people that will work with you and learn.
You need to define a time line of two to five years. You wouldn’t start a brick and mortar business by reading a book or listening to a cd and expect to have success? You would study and research and invest in your training to be the best you could be. Don’t think your network marketing business is any different.
Learn, study, and research. Hook up with the successful leaders. Emulate and duplicate them. This is your business. Treat it like a business and it will pay you like a business. Treat it like a hobby, it will pay you like a hobby.
Do you want to be successful? Get out of the box. 95% of all people are in the box. Don’t listen to all those people who are yelling at you from inside the box. Be one of the 5%.
Successful people are not like 95% of the worlds population. They are different. They go that extra. They take that calculated risk. They learn and work to be the best. They are far from being average.
Yes, read those books. Listen to the Cd’s. Go to the seminars. Absorb everything like a sponge. What you learn will be more than the other 95% of those other marketers………who are still in the box.
Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination; your website; you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen, search engine keywords.
Think of the right keywords as the Open Sesame! of the
Internet. Find the exact right words or phrases, and
presto! Hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site – or of seeing any real profits
from the visitors that do arrive – decreases dramatically.
Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven’t
followed certain specific steps, you are probably WRONG.
It’s hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers’ understanding is significantly
different.
The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.
Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.
The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
“quality visitors” I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.
You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity.
Software such as Market Samurai will even suggest variations of your words and tell you before hand witch ones to use so you don’t waste money on PPC or others resources without getting the results you are looking for. I use Market Samurai, and I would recommend it to anyone.
The more targeted your keywords the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never find you.
Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your search engine keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.
Let’s look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword “automobile
companies.” However, you company specializes in bodywork
only. The keyword “automobile body shops” would rank lower
on the popularity scale than “automobile companies,” but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.
The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let’s look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
“Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.
Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers. Market Samurai can give you the direction you need for deciding which keywords will bring you the most targeted traffic.
This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.
Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business’ rewards, and Conquering The Internet will be the keyword to your success.
Brian Gosur
For more information on this and other sources of internet marketing tools, fill out the box below. Thank-you
One of the biggest challenges and the biggest barriers that any network marketer will face. Transitioning your 9 to 5 job mentality to a business owner. I think this is the biggest hurdle that you will have to do. Many have stumbled and left the business because they couldn’t jump this one. It has been my biggest struggle.
I worked for Ford Motor Company for thirty five years. Everyday I was getting up at 4:30 am. Dragging myself off to work for the man. It was a routine that my body knew all to well. I didn’t even need my alarm clock. I usually woke up a couple of minutes before the alarm went off.
When I worked the assembly line, the jobs were very routine. Your mind could drift away for a long time without really knowing what you were doing. You were just a human robot.
Every once in awhile, I was unable to complete the task that I was assigned to do. A repairman would catch my mistakes and everyone elses’. I was always dependent on that repairman to catch my back.
Many network marketers come into the industry with that same kind of mindset. They are constantly calling their sponsors for a computer problem that they might have. How to run this program or spell a word. Well…maybe not that bad, but they do nitpick their sponsor to death with trivial things.
This is your business. You have to have the mindset of a business owner. There is nobody to catch your back on this. Get a book on how to use Microsoft word. Don’t bother your leaders for that. They should be called about the training and the strategies that you will use to build your business.
What if you were playing basketball and you had Michael Jordan as your coach. Say he made some suggestions to you on how to stand at the free-throw line. Would you question him? Would you tell him you might have a better idea. Let’s see……….Michael Jordan……..six NBA titles………..hall of fame….. two Olympic gold medals…….I don’t think you would.
It’s the same with your mentors and leaders. These are the people who are successful at what they do. They have been doing it longer than you have. They tell you to do this and get these results. Be like Nike and just do it!
It’s your business. How bad to you want to succeed? You keep working and doing what the successful people are doing and you persevere. Don’t quit! Why did Michael Jordan shoot six to eight hundred shots a day? He wanted to be the best there was. He didn’t sit in front of the TV eating bon-bons. He was working. he was polishing and sharpening his skills to be one of the best basketball players that ever played the game.
There is a mindset and a transition you have to make. Get with good leaders. Get with some good mentors. They will give you the tools it takes to be successful in your network marketing business. Go to the functions and glean from these successful people. Do what they do.
There is no safety net to catch you. It’s your business. Treat it as a business, and it will reward you like a business. Conquer those fears and knots you have in your stomach. Life is full of fear. You have to conquer them with success.
” Courage is not the absence of fear. It is the judgment that what you want is more important than your fears.” Les Brown.
I am learning to become the great duplicator in my network marketing business. As a matter of fact we must all become a duplicators. Become a duplicator and become a success in network marketing.
My three year old grand-daughter follows me around my house where ever I go. She has become my shadow. Even when I go into my office, she will follow me in there. We are getting better at setting some rules down for her, but she is going to be a true network marketer when she grows up. I can tell because once you get her started talking, she is hard to shut down. A sign of a true network marketer.
She likes to imitate or duplicate everything that I do. She has become a duplicator of her grandpa. That’s exactly what all of us should become of the leaders in our network marketing business. Find the successful and top earners and duplicate what they do and you will be successful. These people have already gone down the road that you are traveling. They know where the potholes and curves are at. They can steer you in the right direction. All you have to do is become a master of duplication.
Listen to a webinar, read a book, or have a phone conversation, and write down the answers that you found. Implement those in your business and find out which ones worked and which ones didn’t. Pass that information onto the people in your organization. Chances are, they are struggling with the same things that you are. They are looking for answers too. You give them the information that they need to help them become duplicators also.
We live in an information age. People that have the answers and the information are the people who are sought after. They are the ones that are successful. As you are learning and growing in your business, you pass your experience and information out to others. You will start to stand out and pull away from all the other peddlers in the ocean who are just looking for someone to market their products too.
With your growing knowledge of marketing, you will know more than 90% of all other marketers. You will stand out as a leader and one who leads with value and not just another clone of everybody else. This is why you should be at every function of your business. You should be on all the webinars. Glean everything that you can from the leaders in your network marketing business. Use it and pass this valuable information on to others.
You must always carry the two P’s with you. Patience and persistence. Remember this is not going to happen over night. It is going to take time to develop your skills and experience. Over time, your hard work, patience and persistence will make you a true leader with a great organization and a successful network marketing business.
You need to be marketing a funded proposal. I know I’ve said this before, but this is the most important part of attraction marketing. What is a funded proposal? A funded proposal is a way for you to generate income, from your prospects, even if they never get into your primary business. It is a way to generate leads that are exclusive to you and not from a company where you have to buy them. It is a way for you to sell a system that answers the top two questions that every network marketing business has. Lead generation, and generating a cash flow to cover the costs of my marketing expenses.
Marketing a funded proposal is marketing a solution for your prospects instead of a business and starts them generating an income immediately. This creates confidence and momentum inside of your team. It doesn’t matter what kind of business you’re in. You will have all the free training you need to build your business online as well as offline. With a funded proposal, you will be able to create a strong bond within your organization. You will be able to exert your energies towards those that are serious about building their businesses as apposed to those that aren’t.
The money you generate from a funded proposal will help you to advertise and market your business. You have to look beyond your family and friends if you truly want to build a strong enduring business. You have to laser your focus on your real target market, which is other network marketers. You have to zero in on the reason why 95% of all network marketers fail. Not having enough leads, and not having enough money to advertise and stay in the game.
A funded proposal will give, the people in your organization, the cash flow that they need and enable them to advertise their businesses endlessly and freely. The average network marketer will quit his business in about 63 days if they don’t see some cash in their pockets. The funded proposal will answer this very important problem.
A funded proposal system will generate exclusive leads that you did not have to go out and purchase. You are able to generate a front end income from these leads and give your organization the same advantage through a funded proposal system.
Now you could go out and buy your leads, but they will never be the same as having a system that separates the tire kickers from the serious buyers. I don’t care where you buy your leads from. Getting on the phone and getting rejected takes a special person. This is not easy to duplicate either, unless you are an A-type personality.
I get phone calls everyday from people who are trying to push their business down my throat. They think they are using the attraction marketing system of a funded proposal, but they are not. Leads will call you. You don’t have to chase people with a funded proposal. They will come to you.
Once you start branding yourself as a leader, once you start to make money off your affiliate commissions, and you are effortlessly bringing people into your primary business, and you learn how to market your funded proposal, you will never do business any other way again.
Think about it. Doesn’t it make sense to make money off the leads that will never join your primary business? Doesn’t it make sense to market a solution instead of a business? You will stand out from the crowd just by doing this. Doesn’t it make sense to market your business to people you already know instead of total strangers?
Utilizing a funded proposal for your business will put leads into your system and generate the income that will keep you and the people in the organization in the game.
How many of you love fishing? I am not an avid fishermen, but I do enjoy getting out and relaxing in a boat with a fishing rod in my hand. I may only do it once or twice a year. It’s not for the love of the sport, it is more for the relaxing time that I go. The camaraderie that you have with a couple of good friends and the occasional fish that you might catch. I enjoy that.
There is one thing that you must have while you are fishing. That’s patience. If you struggle with patience you will not make a good fisherman or a good prospector for your business. Fishing is a lot like prospecting.
Lets examine this further. First you have to go out to the right spot. You just don’t go to where you want to go. You have to go where the fish are. You see, when you are prospecting you may have to get out of your comfort zone and go to where your target market is. Like we said before, talking to grandma and Uncle John are probably not going to get you very far in your prospecting attempts. Oh they will listen to you, but your bank account will soon run dry.
When you see a certain marketing strategy, that you really like to do, is not working out for you, change the location. Or try a different marketing technique. Don’t get frustrated and do what the 95% of all network marketers do after about sixty days of working their business. Quit! “This isn’t working for me, I quit!” Patience is required when prospecting.
Try a different spot on the lake. Use a different lure or maybe these fish like worms? The fish are out there. You just have to be patient. Find them, and use the right bait. You’ll catch em.
One example of this is when I first started video marketing. I was not a good candidate for the screen. At least that’s what I thought. I was nervous and fumbled my words, but I keep working at it. Practiced what I would say before I went in front of the camera. (You don’t want to be reading a scrip.) Finally I put my first video out and I had more people say how good my video was. I thought I was terrible. Sometimes you have to get out of your comfort zone. Try different marketing techniques, even if you are uncomfortable with them.
Ever catch a small fish, or one that just wasn’t right? What did you do with that fish? Throw em back in the water? Sometimes you have to do that. A person in your organization just doesn’t have it or wants to leave for this, that, and the other reason. Let em go. Throw them back. There are more and bigger fish in the lake. It’s the big fish that your looking for anyway.
Remember, once you learn the art of marketing and prospecting, it doesn’t matter what kind of business that you are in. You will be able to find the fish. You will have an arsenal of lures to attract the right fish to you, and you will have the right strategies and techniques to catch those fish and bring them into your boat.
Be patient! Fishing takes time, and so does prospecting. Remember. Quitters never win, and winners never quit.
It’s going to take your marketing expertise and efforts to generate the leads that your business is going to need. It’s also going to take the prospecting skills that you will need to develop and turn those leads into the cash flow of your business. Prospecting is going to become the heart and sole of your business.
Becoming proficient at prospecting is going to take some education. Prospecting always starts on a physiological level. This is where most people, including myself, fall flat on our faces.
I was not born with an A-type personality. I was more of the, sit in the back of the room kind of guy, and just listen to people. I learned that listening skills are very important when it comes to prospecting, but it is only part of the equation. You still have to know when to listen and when to talk and what to say when you do talk.
This might sound very complicated. I made it more complicated then it had to be, as most people do, when it comes to prospecting.
When I worked in the mortgage industry, we used to do cold calls to get leads. We were told we could go home after we got fifty No’s. Well that never happened. You see, after you would get a couple of hang-ups and some “not interested”, you would get an application. That would take some time. You would build a report with that person, and before you knew it, an hour or more has just gone by. You see my fears were all in my mind. I was paranoid for nothing.
As I educated myself on our products, and the prospecting techniques that I would use, I could relax and be myself. I could now use those listening skills that I had, and work on the others that didn’t come as easily.
All those hang ups, and all those No’s were just a training ground for me to develop and grow my prospectingskills. You have to get it out of your head that prospecting is painful. The phone is your friend. All those No’s brought me closer to a yes.
Remember, we are talking about attraction marketing. You have learned how to laser beam your target market. Your target market is other network marketers. We learned that in the first article of this series. If your prospecting other network marketers, your closing ratio should be very good.
Embrace the art of prospecting. Embrace all the no’s. Prospecting will become a fun daily routine that you will look forward too. Yes I said a daily routine. Because if your not prospecting, your bank account is not growing.
Rule number four for the implementation of attraction marketing to your business is marketing and prospecting. You must spend a good majority of your time to this purpose. Most people fall apart at this point. This is the life blood of your business. This is what pays the bills. Without marketing you won’t have prospects and without signing the prospects you won’t have the money to put into your bank account.
First there’s marketing. How many sources are you using to market your business? If you are just talking to family and friends, that’s one source. Making cold calls is another. If you are only doing one or two different types of marketing techniques, you are limiting yourself to the people you are targeting. How effective will your marketing be. You see, people respond to different things.
Have you ever heard of Google? The number one website in the world. What about Yahoo? The number two website in the world. You Tube? The third largest website in the world. Maybe you’ve heard of Face Book. Face Book, with 350 million users, is the fifth largest website in the world. Let me ask you a question. What kind of presence do you have on these, the largest websites in the world? If you don’t, why not? These are only four of the many sites that you could be marketing on.
Most people only remember the first word in network marketing. Yes they call all there family and friends and network like crazy. But what happens when you run out of these people to talk too? It’s not if it will happen, it’s when it will happen. Your warm market is going to dry up. Then you will have no choice but to learn how to utilize the second word, marketing.
Most people jump into their business without a clue as to how to market. Would you jump into a 747, sit in the cockpit of the plane, and expect to fly that aircraft? I don’t think so. So why do you think you can start a business and without any knowledge of how to market, expect to carry your business into profitability. Not going to happen.
When you learn how to market, it doesn’t matter what kind of business you have. When you learn how to market, you will be able to separate yourself from all the other peddlers. That’s why those that understand marketing can come into your business, and within months, shoot right up to the top of the leaders.
Think of marketing like food. If you don’t eat your body becomes weak and unresponsive. The same is true if you don’t learn marketing. Your bank account will become weak and unresponsive.
“Before you can increase your profits you must increase your value.” Jim Rohn said that.
I love sports. I played sports when I was much younger. If you wanted to be the best at what you were doing, you had to be a master at your position. I played hockey, and there is a lot more involved to the game then just skating and hitting people. Someone said that sports is 90% mental and 10% physical. I do believe that is true. You have to be much more then physical to compete in any sport today.
Michael Jordan used to shoot six to 800 shots everyday. Why do you think he was so good at making those clutch shots at the buzzer. He did those shots everyday when he practiced. What kid didn’t go over and over in his mind dreaming of shooting the winning shot at the final buzzer. When you play that scenario out in your mind everyday, you are going to have that opportunity some day in your life. You want it so bad you can taste it. So you work at it all the time.
The same should be true of your network marketing business. Treat your business like your life depended on it and you will be successful. Treat it like a business and take it seriously and it will reward you. Treat it like a part time hobby, and that is all it will pay you.
You will become like the top five people that you hang around with. There is the story of three people walking down the street. One was dressed up as a clown. A little boy, walking with his mother, saw the three people. He said to his mother, ” Look Mom at the clowns”. You see the little boy just blended the other two people that were not dressed as clowns as being clowns, simply because of the clown they were walking with. You will blend into the people who you hang around wit. You may even start dressing like they do, or thinking like they do. It’s a very slow but subtle change.
Don’t walk with clowns. Walk with the successful people. People that are where you want to be. People that are doing the right things and making the right moves. Emulate those people and do what they do and you will be successful in network marketing.
Are the people that you are surrounding yourself with holding the same qualities and character that you want to emulate in your business? If you want to become a better prospector, a better marketer, than you want to hang with the Mike Dillards, Jeffery Combs, and Cedrick Harris’s of the world. You should be listening to their Cd’s, reading their books. Be a sponge and take in everything that these leaders in the network marketing world have to offer. Copy them and watch your business grow.
If you had to have brain surgery, would you feel comfortable going into the operating room and glancing over at the surgeon reading the introductory manuel for brain surgery? Probably not.
So many people get into network marketing and are not willing to take the time to learn their trade and learn if from the guys who are doing it and doing it well. Be the best you can be. Become a student of your craft. Take those 800 shots everyday at practice. You will become so proficient at what you do, it will be like breathing. You won’t even have to think about it. Soon your hard work will payoff. You will find yourself at the top looking down.
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