Brian Gosur

Advice and Strategies That Will Take You To The Next Level

Patience is Required When Prospecting

How many of you love fishing? I am not an avid fishermen, but I do enjoy getting out and relaxing in a boat with a fishing rod in my hand. I may only do it once or twice a year. It’s not for the love of the sport, it is more for the relaxing time that I go. The camaraderie that you have with a couple of good friends and the occasional fish that you might catch. I enjoy that.

There is one thing that you must have while you are fishing. That’s patience. If you struggle with patience you will not make a good fisherman or a good prospector for your business. Fishing is a lot like prospecting.

Lets examine this further. First you have to go out to the right spot. You just don’t go to where you want to go. You have to go where the fish are. You see, when you are prospecting you may have to get out of your comfort zone and go to where your target market is. Like we said before, talking to grandma and Uncle John are probably not going to get you very far in your prospecting attempts. Oh they will listen to you, but your bank account will soon run dry.

When you see a certain marketing strategy, that you really like to do, is not working out for you, change the location. Or try a different marketing technique. Don’t get frustrated and do what the 95% of all network marketers do after about sixty days of working their business. Quit! “This isn’t working for me, I quit!” Patience is required when prospecting.

Try a different spot on the lake. Use a different lure or maybe these fish like worms?  The fish are out there. You just have to be patient. Find them, and use the right bait. You’ll catch em.

One example of this is when I first started video marketing. I was not a good candidate for the screen. At least that’s what I thought. I was nervous and fumbled my words, but I keep working at it. Practiced what I would say before I went in front of the camera. (You don’t want to be reading a scrip.) Finally I put my first video out and I had more people say how good my video was. I thought I was terrible. Sometimes you have to get out of your comfort zone. Try different marketing techniques, even if you are uncomfortable with them.

Ever catch a small fish, or one that just wasn’t right? What did you do with that fish? Throw em back in the water?  Sometimes you have to do that. A person in your organization just doesn’t have it or wants to leave for this, that, and the other reason. Let em go. Throw them back. There are more and bigger fish in the lake. It’s the big fish that your looking for anyway.

Remember, once you learn the art of marketing and prospecting, it doesn’t matter what kind of business that you are in. You will be able to find the fish. You will have an arsenal of lures to attract the right fish to you, and you will have the right strategies and techniques to catch those fish and bring them into your boat.

Be patient! Fishing takes time, and so does prospecting. Remember. Quitters never win, and winners never quit.

Prospecting

It’s going to take your marketing expertise and efforts to generate the leads that your business is going to need. It’s also going to take the prospecting  skills that you will need to develop and turn those leads into the cash flow of your business. Prospecting is going to become the heart and sole of your business.

Becoming proficient at prospecting is going to take some education. Prospecting always starts on a physiological level. This is where most people, including myself, fall flat on our faces.

I was not born with an A-type personality. I was more of the, sit in the back of the room kind of guy, and just listen to people. I learned that listening skills are very important when it comes to prospecting, but it is only part of the equation.  You still have to know when to listen and when to talk and what to say when you do talk.

This might sound very complicated. I made it more complicated then it had to be, as most people do, when it comes to prospecting.

When I worked in the mortgage industry, we used to do cold calls to get leads. We were told we could go home after we got fifty No’s. Well that never happened. You see, after you would get a couple of hang-ups and some “not interested”, you would get an application. That would take some time. You would build a report with that person, and before you knew it, an hour or more has just gone by. You see my fears were all in my mind. I was paranoid for nothing.

As I educated myself on our products, and the prospecting techniques that I would use, I could relax and be myself. I could now use those listening skills that I had, and work on the others that didn’t come as easily.

All those hang ups, and all those No’s were just a training ground for me to develop and grow my prospecting skills. You have to get it out of your head that prospecting is painful. The phone is your friend. All those No’s brought me closer to a yes.

Remember, we are talking about attraction marketing. You have learned how to laser beam your target market. Your target market is other network marketers. We learned that in the first article of this series. If your prospecting other network marketers, your closing ratio should be very good.

Embrace the art of prospecting. Embrace all the no’s. Prospecting will become a fun daily routine that you will look forward too. Yes I said a daily routine. Because if your not prospecting, your bank account is not growing.

Attraction Marketing Rule #4

Rule number four for the implementation of attraction marketing to your business is marketing and prospecting. You must spend a good majority of your time to this purpose. Most people fall apart at this point. This is the life blood of your business. This is what pays the bills. Without marketing you won’t have prospects and without signing the prospects you won’t have the money to put into your bank account.

First there’s marketing. How many sources are you using to market your business? If you are just talking to family and friends, that’s one source. Making cold calls is another. If you are only doing one or two different types of marketing techniques, you are limiting yourself to the people you are targeting. How effective will your marketing be. You see,  people respond to different things.

Have you ever heard of Google? The number one website in the world. What about Yahoo? The number two website in the world. You Tube? The third largest website in the world. Maybe you’ve heard of Face Book. Face Book, with 350 million users, is the fifth largest website in the world. Let me ask you a question. What kind of presence do you have on these, the largest websites in the world? If you don’t, why not? These are only four of the many sites that you could be marketing on.

Most people only remember the first word in network marketing. Yes they call all there family and friends and network  like crazy. But what happens when you run out of these people to talk too?  It’s not if it will happen, it’s when it will happen. Your warm market is going to dry up. Then you will have no choice but to learn how to utilize the second word, marketing.

Most people jump into their business without a clue as to how to market. Would you jump into a 747, sit in the cockpit of the plane, and expect to fly that aircraft? I don’t think so. So why do you think you can start a business and without any knowledge of how to market, expect to carry your business into profitability. Not going to happen.

When you learn how to market, it doesn’t matter what kind of business you have. When you learn how to market, you will be able to separate yourself from all the other peddlers. That’s why those that understand marketing can come into your business, and within months, shoot right up to the top of the leaders.

Think of marketing like food. If you don’t eat your body becomes weak and unresponsive. The same is true if you don’t learn marketing. Your bank account will become weak and unresponsive.

Attraction Marketing Rule #3

You Must Become a Student of Your Craft:

“Before you can increase your profits you must increase your value.” Jim Rohn said that.

I love sports. I played sports when I was much younger. If you wanted to be the best at what you were doing, you had to be a master at your position. I played hockey, and there is a lot more involved to the game then just skating and hitting people. Someone said that sports is 90% mental and 10% physical. I do believe that is true. You have to be much more then physical to compete in any sport today.

Michael Jordan used to shoot six to 800 shots everyday. Why do you think he was so good at making those clutch shots at the buzzer. He did those shots everyday when he practiced. What kid didn’t go over and over in his mind dreaming of shooting the winning shot at the final buzzer. When you play that scenario out in your mind everyday, you are going to have that opportunity some day in your life. You want it so bad you can taste it. So you work at it all the time.

The same should be true of your network marketing business. Treat your business like your life depended on it and you will be successful. Treat it like a business and take it seriously and it will reward you. Treat it like a part time hobby, and that is all it will pay you.

You will become like the top five people that you hang around with. There is the story of three people walking down the street. One was dressed up as a clown.  A little boy, walking with his mother, saw the three people. He said to his mother, ” Look Mom at the clowns”. You see the little boy just blended the other two people that were not dressed as clowns as being  clowns, simply because of the clown they were walking with. You will blend into the people who you hang around wit. You may even start dressing like they do, or thinking like they do. It’s a very slow but subtle change.

Don’t walk with clowns. Walk with the successful people. People that are where you want to be.  People that are doing the right things and making the right moves. Emulate those people and do what they do and you will be successful in network marketing.

Are the people that you are surrounding yourself with holding the same qualities and character that you want to emulate in your business? If you want to become a better prospector, a better marketer, than you want to hang with the Mike Dillards, Jeffery Combs, and Cedrick Harris’s of the world. You should be listening to their Cd’s, reading their books. Be a sponge and take in everything that these leaders in the network marketing world have to offer. Copy them and watch your business grow.

If you had to have brain surgery, would you feel comfortable going into the operating room and glancing over at the surgeon reading the introductory manuel for brain surgery? Probably not.

So many people get into network marketing and are not willing to take the time to learn their trade and learn if from the guys who are doing it and doing it well. Be the best you can be. Become a student of your craft. Take those 800 shots everyday at practice. You will become so proficient at what you do, it will be like breathing. You won’t even have to think about it. Soon your hard work will payoff. You will find yourself at the top looking down.

Attraction Marketing Rule #2

You Must Brand You Incorporated;

People buy from people, not from websites. When you learn this rule, your business will change overnight. This is probably the most important one of  them all. When you brand yourself, you are going to stand out from the ocean of  peddlers. These peddlers are all selling their companies and their companies products. They all have company replicated websites that promote and brand their companies, not themselves. Why do you think they call them replicated websites? They are repeated or duplicated over and over again to thousands of distributors who are branding the company, not themselves.

Why are 95% of all people who are inside of  network marketing  failing? They are all being stamped out from the same mold. Their companies are just cloning thousands of the same thing. They all look the same and they are all marketing their company and it’s products.

What do you see when you go to one of these replicated company websites? Do you see a video of you. I highly doubt it. What if you Google your company name? What do you think you will find?  What you will probably find are the top leaders of your company who understand this rule of attraction marketing. I guarantee…..you won’t find you.

This is done every day from some of the biggest and largest companies. When Coke, Pepsi, and Nike sign celebrities like Michael Jordan, Labron James, and Tiger Woods to endorse their products they are using this very important rule of attraction marketing. They are branding their products to these very popular athletes and people will buy them.

You must do the very same thing. You must market you. You must brand yourself and overwhelm people with value. Stand out from all the other fish in the sea and people will be attracted to you.

Another very important reason to apply this rule to your business is ownership. While you are in your company, you own nothing. They own it all. If they decide to let you go, they keep all your down-line. They don’t give you a severance check. All your hard work belongs to them.

As you are marketing you and branding a name for yourself you are building a list of your very own loyal followers through an auto-responder like Aweber or  GetResponse. This list  is full of people that are following  you,  not a company. You are the business. You are the brand. If you and your company should ever part for any reason,  you will own your list and your name.

Because the one thing in this world that we all truly own, and  no one can ever take away from us is our name. Own yours today and start to brand and market yourself. Remember……you are the business.

Success With Article Marketing

This is just going to be a short report on my success with article marketing. I have been only doing this for about four weeks.

I have been doing some training in the article marketing arena. We have some of the best marketers on the planet available to us at Learning MLM Secrets. I have been listening and learning and implementing what they are doing and after just four weeks and about eight articles later, I was ranked on the first page of google for an article that I wrote. My website was also on the first page of google because I mentioned it in the article and had anchor text linking back to that site.

It works. I also had the assistance of a very useful software tool, called Automatic Article Submitter. It is a must have if you are going to do any kind of article marketing. It makes the job so much easier. It wood take you literally all day to do an article without it. It submits your articles to 300 article directories and your own blogs. It has an article rewriter and spinner.

Article Marketing is an incredible tool to get you ranked on the first page of Google for whatever niche market or keyword you are trying. Generating more traffic and more leads for your business. Want to hear the best thing about all this. Outside of purchasing the Automatic Article Submitter, it’s all FREE!

You can get your business or products out in front of thousands of people, in a very short time, through the means of just one of many internet marketing techniques. Article Marketing is just one way, of many, that we teach you at Learning MLM Secrets. Branding yourself and your business through the internet.

Everyday 1.5 billion people use the internet. We have just scratched the surface of what the internet will mean for businesses going forward. In this tough economy, more and more businesses are closing their brick and motor buildings, and heading to the internet. Why? To survive and that’s where people are going. Internet usage is going up. If you are still chasing your family and friends, and do not have an internet presence for your business, you will be left out in the cold.

In-case you wanted to read my article. It’s called, “Listening With Your Heart“. I hope you were listening with yours.

Are You A Sponge Bob Square Pants When It Comes To Writing Articles?

Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about  writing articles for your website can be taught by Sponge Bob Square Pants and his friends.

When you undertake article marketing  for your newsletter, blog, or website, which character are you most like?

Squidward: Squidward is B-O-R-I-N-G. When writing articles, are you a Squidward? Do you just get the words down on paper or are you finding a fun twist to entertain your audience and keep them coming back for more? Take time to make your articles stand out from the thousands of other dull articles out there by including personal stories or just having fun while writing. For instance, this article could be entitled “How to Write a Good Article”, but would it stand out from the hundreds of other articles about article writing? Probably not.

Mr. Krabs: This crustacean is focused on one thing and one thing only, making more and more and more money. Only a cartoon could actually have dollar signs drawn in his eyes. He thinks of no one, only how he can benefit. Are your articles focused on you or on the reader? Are you providing information or do you have blinders on, thinking only about how you can make money from the article you are writing? If your article reads like an ad or is self-serving or full of  yourself, you might write like Mr. Krabs.

Patrick: SpongeBob’s best friend, the starfish, has a good heart, but isn’t the brightest creature in the sea. Do your articles make you sound like an expert? Are you providing valuable content or just pushing out sloppy articles as fast as you can? Always double check for typos and grammatical errors. If you’re challenged by spelling and grammar, ( like I am), click the little tabs at the top for spelling before you submit your article. Or slow down, set your article aside for a day and then reread it before you click the “submit” button.

Plankton: The smallest creature in the sea is also the sneakiest. He’ll do anything and hurt anyone to steal someone else’s work (the Krabby Pattie secret formula). Write your own material. Don’t be Plankton. Don’t copy and paste someone else’s work, edit it, and try to pass it off as your own. You will be caught, and it just isn’t worth it. Take the same amount of effort and work on your own thoughts and ideas. Plankton never gets away with his schemes, either. He’s on Plan “Z” and is still pathetically failing at his attempts to steal the secret formula.

SpongeBob: This little guy always tries to do the right thing, and is a hard worker. He may not always end up getting the results he hoped for, but he bounces back and tackles his work with a renewed vigor. SpongeBob works very hard, he’s a good friend, he always thinks of others, and tries to have fun no matter what he is faced with. Hardworking, friendly SpongeBob is the guy to be when writing articles.

Although this is a silly lesson in article writing, I hope you’ll remember the important messages our underwater friends have taught us.

1. Be entertaining. Not boring.

2. Write articles to help others, not with dollar signs in your eyes.

3. Proofread your articles carefully, and provide valuable information.

4. Write your own material. Don’t copy others.

5. Be a SpongeBob! Hard work and persistence pay off.

Before you know it, you’ll develop a following for having informative and entertaining articles and you’ll be King or Queen of the sea, and your business will grow because of it. No matter what business you are in, learning MLM secrets like these, can produce leads that will benefit your business.

Timeless Principles of Marketing

The success of any business venture boils down to using timeless principles of marketing. A maketer has only three basic goals.

  1. To increase the number of customers
  2. To increase the amount of the average order
  3. To increase the frequency of orders
That’s it. There aint’t no more. That’s the end of my blog. :0)
JUST KIDDING!
If you can master these three fundamentals, you can grow any business, wheather your on the internet or not. It doesn’t matter what your product is; information or a pen and pencil set. You can be successful if you understand how this works.
Our high tech world is changing rapidly, and methods of internet marketing are changing also, but these principles will be with us forever and will never change.
I am speaking to all business owners, not just MLM businesses. I received a call from a women in Canada the other day, who has a brick and mortor business, and wants to use the internet to market that business. So this is for everyone.
Supose you had a product or service that you wanted to market. You buy a list of some targeted prospects. Send out direct mailers to these prospects. Pay for postage and printing and the list you had to buy. It will probably cost you around $5000.00 and the response rate for something like this is around one half of one percent. You might get fifty customers at $100.00 a piece. You just break even.
Or you could have all family, neighbors and friends over to your house for a showing of what you are trying to sell. I think we all know where that takes you. Response for this is nil.
Let’s do the same thing, but this time our marketing will be done through the internet. We take the same product, service, or information that you are offering, run it through a system of internet marketing sources that might cost you $500.00. Say you get the same results. Fifty new customers. At $100.00 each you still have $5000.00 income, but look at your marketing expence. It’s around $500.00 dollars. Your profit is about $4500.00 dollars.
The key is where do you get the leads? Where do you get the 10,000 people that can start this marketing wheel in motion? You could buy them. There are a lot of companies that do nothing but make calls and get lists of interested people in the products that their clients sell. They make their money by selling those lists to you. If any of you have ever paid for lists and leads, you know what I’m talking about. How did that work out for you?
What if you could come up with a sytem that would generate that list for you? A list of people that are interested in what you do? Now this list is not free. It costs you,…are you ready for this,…say 30 to 50 cents a lead, and it’s your list. The people on this list called you, you didn’t have to chase them, or have a meeting at your house.
This is marketing on the internet, and for many of us, this is our life. This is how we make an income that puts food on the table and pays all the bills.
Albert Enstein said, the definition of insanity is doing the same things over and over and expecting different results.  What if your life depended on your success? For many of us, it does.
When Spanish explorer, Hernan Cortes, conquered Mexico in 1519, he faced overwelming odds. Tens of thousands of Aztec warriors against about 400 of his soldiers. When his troops began to mutiny, Cortes ordered all but one of his eleven ships sunk so there was no avenue of escape. Then he rallied his troops with a stirring speech. Conquer or die. Those were their options.
Are you still using the same tools for doing business that you were doing ten years ago? Still cold calling? Talking to strangers in the grocery line? Are you at a conquer or die situation? Are you trapped in Ensteins definition of insanity?
Stay tuned, and I will give you some tools that will change your business in a different direction. If you can’t wait, fill out your information below.
God bless you all.
Brian

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Mastering This One Skill Will Accelerate Every Network Marketer’s Hopes And Dreams Of Success

With the permission of my friend, Larry Beacham, I am giving this article. He hits the nail on the head when it comes to network marketing. Enjoy.

I was at the grocery store the other day and while in the checkout line, I noticed this machine near the exit called a Coin Star. Now, I’ve seen this machine many times but usually walked by it without giving it a second look and I’d never seen anyone using it. So, I really didn’t understand what it was for.

This particular day, I saw a young couple approach the Coin Star machine with two gigantic jars of coins in each arm. I stood and watched as they dumped those coins into that machine, and as the coins filtered down through the mechanism, it automatically sorted and sifted the coins and gave a final count on the total. The couple took a receipt of that total to the customer service desk and received their cash equivalent.

Standing there, I instantly got a revelation as to how that machine relates to the success of the modern day network marketer, even my own success and it is simply this: Amateurs manually rifle through random people trying to identify the “silver dollars,” while the professionals build a machine that does the sifting and sorting for them.

Every network marketer has been told to sit down and write out a prospect/warm market list to contact for their business. This approach has been taught since the beginning of time, and is still being used to this day.

Now, this approach does work, however it is inherently inefficient because you have no way of knowing in advance who the “silver dollar” is. So, it is as though you have this giant jar of mixed coins that you have to dig your hand into and handle each coin one by one, hoping that each time you reach in that you can pull out a silver dollar. You end up spending a lot of time handling “chump change” (i.e. tire kickers, haters, opportunity “seekers” rather than “buyers,” skeptics, cynics, unqualified job mentality individuals, etc.) and this can become very discouraging.

Statistically speaking, the average network marketer quits their business after 63 days, and this very approach to building their business is a key culprit. People get tired of dealing with all the chump change in their jar and can’t endure long enough to get down to the silver dollars.

I used to be one of those who spent a lot of time handling chump change and I simply got tired of that process. So, I went out and found a machine that would allow me to dump my jar of coins into it, and I could put it on a setting that said, “Silver Dollars.” It did all the sifting and sorting for me, and because I set it to only kick out silver dollars, I no longer had to personally handle anything that wasn’t a silver dollar.

There isn’t anything that’s going to put every single silver dollar into your business, but what makes good business sense is to get in front of more silver dollars and less chump change. Additionally, it’s much more fun to have something else redirect all those naysayers and haters so that you don’t feel the sting of rejection.

So, how do you build your own network marketer lead sifting machine? Well, you first must locate the manufacturer of such a machine and figure out what it will take to purchase one.

There are a few machines out here that are “posers,” giving the impression that they sort for you but in reality they only shuffle around your coins and give them back to you, or they EXTRACT YOUR SILVER DOLLARS leaving you with chump change. Learning MLM Secrets will make the difference of failure and success.

Find yourself a system that will do the sifting for you. After all, who has time to fool around with a bunch of chump change?

If you would like to tap into a proven system that Larry speaks of, fill out your information below, and someone will call you to get you started on the right path to making success a part of your everyday business.

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United First Financial Opens Bizpack

Bizpack, from United First Financial,  is the first of it’s kind, to put into one package, all the tools that any business from home needs to operate smooth and in order, like a finely tuned machine.

What the Bizpack package includes:

  1. Online Content Manager
  2. Web Meeting
  3. Marketing  System
  4. Personal and Business Development
  5. uDeduct

To find out more about this ground breaking new tool for any small business entrepreneur, which opens March 16, 2009, click on the link.

https://www.mybizpack.com/bgosur