Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: Canada

Timeless Principles of Marketing

The success of any business venture boils down to using timeless principles of marketing. A maketer has only three basic goals.

  1. To increase the number of customers
  2. To increase the amount of the average order
  3. To increase the frequency of orders
That’s it. There aint’t no more. That’s the end of my blog. :0)
JUST KIDDING!
If you can master these three fundamentals, you can grow any business, wheather your on the internet or not. It doesn’t matter what your product is; information or a pen and pencil set. You can be successful if you understand how this works.
Our high tech world is changing rapidly, and methods of internet marketing are changing also, but these principles will be with us forever and will never change.
I am speaking to all business owners, not just MLM businesses. I received a call from a women in Canada the other day, who has a brick and mortor business, and wants to use the internet to market that business. So this is for everyone.
Supose you had a product or service that you wanted to market. You buy a list of some targeted prospects. Send out direct mailers to these prospects. Pay for postage and printing and the list you had to buy. It will probably cost you around $5000.00 and the response rate for something like this is around one half of one percent. You might get fifty customers at $100.00 a piece. You just break even.
Or you could have all family, neighbors and friends over to your house for a showing of what you are trying to sell. I think we all know where that takes you. Response for this is nil.
Let’s do the same thing, but this time our marketing will be done through the internet. We take the same product, service, or information that you are offering, run it through a system of internet marketing sources that might cost you $500.00. Say you get the same results. Fifty new customers. At $100.00 each you still have $5000.00 income, but look at your marketing expence. It’s around $500.00 dollars. Your profit is about $4500.00 dollars.
The key is where do you get the leads? Where do you get the 10,000 people that can start this marketing wheel in motion? You could buy them. There are a lot of companies that do nothing but make calls and get lists of interested people in the products that their clients sell. They make their money by selling those lists to you. If any of you have ever paid for lists and leads, you know what I’m talking about. How did that work out for you?
What if you could come up with a sytem that would generate that list for you? A list of people that are interested in what you do? Now this list is not free. It costs you,…are you ready for this,…say 30 to 50 cents a lead, and it’s your list. The people on this list called you, you didn’t have to chase them, or have a meeting at your house.
This is marketing on the internet, and for many of us, this is our life. This is how we make an income that puts food on the table and pays all the bills.
Albert Enstein said, the definition of insanity is doing the same things over and over and expecting different results.  What if your life depended on your success? For many of us, it does.
When Spanish explorer, Hernan Cortes, conquered Mexico in 1519, he faced overwelming odds. Tens of thousands of Aztec warriors against about 400 of his soldiers. When his troops began to mutiny, Cortes ordered all but one of his eleven ships sunk so there was no avenue of escape. Then he rallied his troops with a stirring speech. Conquer or die. Those were their options.
Are you still using the same tools for doing business that you were doing ten years ago? Still cold calling? Talking to strangers in the grocery line? Are you at a conquer or die situation? Are you trapped in Ensteins definition of insanity?
Stay tuned, and I will give you some tools that will change your business in a different direction. If you can’t wait, fill out your information below.
God bless you all.
Brian

YES! Show Me How To Brand Myself and Generate 50+ Leads A Day!

 
Name:
Email:
Phone:
 

Labor Day

The holiday originated out of Canada over labor disputes that were taking place over a nine hour work day. Peter J. McGuire, an American labor leader,  witnessed one of these labor festivals in Toronto, and thought that was a great idea. On September 5th, 1882, the first labor day celebrated in the United Sates took place.

When I was growing up, I never really thought to much about the Labor Day holiday. As a matter of fact, it is one of the least celebrated holidays in the country. Not a lot of thought goes into the professions that keep this country alive and well.

One of the most popular professions that we have heard a lot about, since the attacks on our country on Sept. 11, 2001, is our men and women of the armed services. They are on the front lines risking their lives, 24 7, for our well being and our freedom. So many lives that have been lost, many are only known to the comrades they fought next to, and the family and friends that they left behind. True heroes, each and everyone of them.

There are other professions, that are not so well known, but hold a very important and key roll in the lives of all of us.

Power Linemen, that risk their lives also, to keep the juice flowing to our homes and businesses, that keep our country working round the clock. Workers that have to helicoptered in to work on lines that can not be accessed any other way. They work with extremely high voltage, and one slip up, and they turn into a french fry. They are also working at extremely high altitudes, with lines that are in mountainous regions, out in the middle of no where. The power linesmen had the highest mortality rate back in the early days. Many a linesmen went off to work, never to return to their homes.

Power Linemen video Click on this link to watch a short video about the dangers of a Power Lineman.

Window washers of high rise buildings, divers that keep our sewers clean and running, police and firemen, doctors and nurses,  loggers, who died at a rate of 117.8 per 100,000 workers. Most of them killed by falling trees. Iron workers who have a 58.2 death rate for every 100,000 workers. And the list goes on.

This is why labor unions were formed. Like them or not, they helped the workers and protected their rights.

I worked in an auto company for thirty five years before taking my retirement, and there were times when an ambitious foreman, trying to impress his boss, would put you and maybe your co-workers in danger of serious injury or even death, just to get a job done in a fraction of time. He was trying to look good at your expense. My job now as an internet marketeer, and with United First Financial, is nothing compared to what these people do.

There are so many more, and if you are in one of these professions and I left you out, pleases leave a comment at the end of this blog. I would like to hear from you and any stories that you might have.

I stop and think about it, there are so many people that I owe a big wealth of gratitude too. So many jobs that I never ever think about. I want to take this time now, and personally thank each and everyone of you American laborers, for your dedication and hard work, for putting the needs of others up above the needs of yourself, and for making this great country of ours greater.

Thank you from the bottom of my heart and may God richly bless you and your families.