Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: cash flow

Four Steps To Grow Your Business Through The Internet

For as long as I’ve been in network marketing , the one and biggest stepping stone that I had, and just about every other network marketer has had, is how to generate leads for their business through the Internet. I thought that I was  just going to get a website and plaster it all over the place, and talk to fifty million people and they are all going to sign up into my business, and I will be riding the waves of wealth and prosperity.  Was I ever mistaken. Anybody else experience something like that?

I’m going to give you four steps to grow your business through the vehicle called the Internet. You follow these steps and you will  not only generate leads for your business, but you will be on your way to building a strong, solid organization.

1. Lead Generation

Now I’m not talking about chasing all your family and friends, cold calling, or buying leads, I’m talking about you becoming an expert at generating leads for your business on the Internet for free.  Understanding your target market and the needs that they have, and delivering  the value that will target those needs and attract that market to you. It’s not about pushing your company or your product down every ones throat.

Lets say your business is a product  that targets the bicyclist. The first thing you have to discover is what kind of things would a bicyclist be concerned and interested in? Maybe how important a role the proper air pressure in his tires, makes on his ride.   What kind of safety equipment he must have, or how to pick out the best bicycle for the younger rider. If you take enough time and do the research you can come up with a whole list of things that you can address.

Write an article or do a video that will give your target market a list or a download that will address and give value to what their needs are, and you give this value for free. Now it has to be good enough for them to give you something of value back, and that is,  their contact information.

Stop leading with your business and lead with valuable  content, and give it for free. As you continue this process, your market sees you as someone with knowledge that’s willing to take the lead, and through education, you can eventually offer them more information about your product and even other ways to make money.

2. Cash Flow Strategies

This is the ability to fund your business using other peoples money. Most people go broke because they are spending all their profits on business expenses. There is another way, and that is through affiliate marketing. Affiliate marketing is where you market products that are relevant to your niche,  they purchase those products, and you earn a commission from your affiliate partner. Your not creating these products, you enter into an agreement with the affiliate company, and share the commissions. Now you can take this money and apply it to your business expenses.

3. Branding Yourself

As I said in the Lead Generation step, the more valuable content that you put out to your market niche, the more people will see you as the expert, the one they can count on for the right information. People will only join people that they know, like, and trust. As you continue to put out good solid content that they can use, more people will be attracted to you and they will also bring their friends with them. Thus your following will grow and grow.

4. Recruiting

After awhile, people will start to contact you for your guidance and advice. They will start asking you questions about your company. This puts you right in the seat where you want to be in. This is going to give you the advantage of generating leads for your primary business, and this should help you to recruit 10 to 20 people a month into your primary business.

Follow this step by step formula and start to build your business to where it is funding and supporting you and your family as a full time operation. If you would like me to help you in this process, go to Learning MLM Secrets and fill in your information. I will contact you and get you started on the road to success.

Brian Gosur

Prospecting

It’s going to take your marketing expertise and efforts to generate the leads that your business is going to need. It’s also going to take the prospecting  skills that you will need to develop and turn those leads into the cash flow of your business. Prospecting is going to become the heart and sole of your business.

Becoming proficient at prospecting is going to take some education. Prospecting always starts on a physiological level. This is where most people, including myself, fall flat on our faces.

I was not born with an A-type personality. I was more of the, sit in the back of the room kind of guy, and just listen to people. I learned that listening skills are very important when it comes to prospecting, but it is only part of the equation.  You still have to know when to listen and when to talk and what to say when you do talk.

This might sound very complicated. I made it more complicated then it had to be, as most people do, when it comes to prospecting.

When I worked in the mortgage industry, we used to do cold calls to get leads. We were told we could go home after we got fifty No’s. Well that never happened. You see, after you would get a couple of hang-ups and some “not interested”, you would get an application. That would take some time. You would build a report with that person, and before you knew it, an hour or more has just gone by. You see my fears were all in my mind. I was paranoid for nothing.

As I educated myself on our products, and the prospecting techniques that I would use, I could relax and be myself. I could now use those listening skills that I had, and work on the others that didn’t come as easily.

All those hang ups, and all those No’s were just a training ground for me to develop and grow my prospecting skills. You have to get it out of your head that prospecting is painful. The phone is your friend. All those No’s brought me closer to a yes.

Remember, we are talking about attraction marketing. You have learned how to laser beam your target market. Your target market is other network marketers. We learned that in the first article of this series. If your prospecting other network marketers, your closing ratio should be very good.

Embrace the art of prospecting. Embrace all the no’s. Prospecting will become a fun daily routine that you will look forward too. Yes I said a daily routine. Because if your not prospecting, your bank account is not growing.