Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: credibility

Ten Steps To Build Credibility With Your Followers

What is credibility? According to the dictionary it means; “The quality, capability, or power to elicit belief.” In short, it means my ability to convey to my followers that I am a truthful and honest guy. You can trust and believe what I say. How do I get you, my readers to believe this about me? I am going to give you ten steps to build credibility with your followers.

1. Verify that the information on my site is accurate

You can do this by getting third party support for the information you present. When you give links to your source material, even if people don’t go to those links, you are showing  your confidence and trust in what your giving out.

2. Show Everyone That You Are Real

We live in an age of scams, inaccuracies, and lies. Showing a physical address, photos of products or offices, and a legitimate website for your organization and this should boast your credibility.

3. Do You Have Experts On Your Team?

Be sure to give their accreditation. People want to be sure you are affiliated with a respected organization. Make sure they know that you are. Don’t link with sites that are not credible. Remember, you are who you are by association.

4. Show That These Experts Are Honest and Trustworthy

Show who they are through some videos, images, or trainings. Let people see that the leadership and training of your organization is solid and true. Don’t be afraid to show the value of your group.

5. Put Your Contact Information Out There

So many people are timid and shy about this. Your running a business, how are people supposed to get in contact with you if you don’t have an email, phone number, or some other way to get in touch with you?

6. Make Your Site Professional With The Right Look

Set your site up to look the part and create the image that you are trying to portray. You have just seconds to gain the attention of someone who is surfing the net.

7. Make Your Site Easy To Walk Through and Use

Research shows that if it’s hard for someone to maneuver around and see all there is to see, they won’t stay long and they won’t be coming back.

8. Update Your Content Often

Not only do the search engines give you more credibility when you do this, but visitors and your followers will also. Fresh new information will keep the traffic lines flowing.

9. Use Promotional Ads Sparingly

Remember you are branding you, so try not to bombard people with to many promotions and ads. Keep it to a minimum. You don’t want people feeling like their walking through the middle of the yellow pages. Keep them with lots of valuable content.

10. Avoid Mistakes – Even The Tiny Little Ones

Typographical errors and broken links hurt a site’s credibility more than most people imagine. It’s also important to keep your site up and running. You can loose a lot if your site is down for any length of time.

If you can implement these ten simple steps and be consistent with your efforts, your site will be visited quite frequently, your followers will increase, and your search engine rankings will start to rise.

Remember, consistency is the key. Don’t just start and do it for a month or two, keep at it and you will see results.

Try these ten steps and please leave a comment about the results that you received. I would love to hear from you.

Three Steps To Encourage Followers To Your Blog

Have you ever been to a mall or any where and you see a big crowd of people? What do you do? Well naturally you go over to the large crowd of people because you want to see what’s going on.

Is there a crowd at your blog?

If your online and see an ad that says, “we have already helped over 20,000 people get on the fast track to success”, what do you do? You click on it because you want to see what’s going on. If 20,000 people have already been helped, it can’t hurt to take a look?

Once you have already established yourself, it is a lot easier to make those claims and you will get followers just because of the large number of people who are already following. It’s human nature to follow the large crowd.

But what if you are just getting started? What if you don’t have all those people following you yet?

I’m going to give you three steps to encourage followers to your blog.

1.     Encourage Comments

If you’re invited to a party, what’s the first thing people will always ask? Who else is coming? I want to know what kind of cool people are going to be there. Nobody wants to go to a party that has no one there and especially no cool people to hang with.

The same with your blog. If there are no comments, then it’s not cool and why would I want to be there? Lots of comments tells new readers that this must be a cool place to hang out at. Only thing is, no one wants to be the first to say anything. So ask people to leave a comment, or better yet, end your posts with a question to encourage comments.

If that doesn’t work, get a blog buddy. This person will leave comments on your blog and you will do the same for him. You can even do this as a small group of blog buddies to help each other out. It’s a great way to boast traffic and subscriptions.

2.     Tell Stories

Engage your readers by telling compelling stories that show how someone else has benefited from taking your advice.

Who doesn’t like a good story, especially one that has relevance to your reader and gets across the point you are trying to make. That what you are saying is true and here’s why.

Tell your story as if you are sitting across the table from them having a cup of coffee. Nothing elaborate and crazy, and stay away from the bragging and boasting about yourself. That will just chase people away.

3.     Get Testimonials

When you have a new business, you probably don’t have to many people who can vouch for you yet. Try giving out some free samples. Family and friends are a good place to start, and then get their feedback by asking them some specific questions.

Use video or article posts and always ask for permission to use this information as a testimonial. This is a great way to build credibility and enhance the element of proof for your product.

Be creative and have fun. Even if your blog is new, you can start using these three steps right now and watch your followers list start to grow. As your follower list grows, people won’t be able to just walk on by your bog. They will see the crowd and want to know, “what’s going on over there?”

If you like what you just read, please leave a comment. Thank you.

Five Tips To Success in Network Marketing

Reciprocation

Studies have shown that when a discounted item is compared with the offer of a free product, we are always more likely to take the free product than the discounted item. There is something about that word, free, that we just can’t resist. The higher we perceive the value of the free gift, the greater we feel obliged to the person that is offering it to us.  Anytime you can give visitors something of value, the more likely you are of converting them into customers.  The principle of reciprocation is very powerful and well documented.

In one study there was the sale of raffle tickets. People were offered a can of Coke without any obligation to buy a ticket. The people who took the can of Coke, bought twice as many raffle tickets than those who did not. When people accept something of value, they feel an obligation to you. Remember, a discounted item is not a free gift.

Commitment

Once a person has started down a path, they are far more likely to continue down that path and believe in a positive outcome, than they ever did before they started. If you have a form that is long and difficult to get through, even if it is only one page, you will be less likely to complete it, over a form that is simple and easy to follow. If your website or blog is easy to maneuver around and the sign up simple to follow, your conversion rate will go up. Make sure what you are offering is out in front where it can be spotted with no trouble.

Acceptance

Before we join any group, we want to make sure that the people in that group have similar needs. Nobody wants to feel like the last person picked for the team. We want to join a group that we feel we can fit in with. We want to be with a successful group where we can also learn to be successful. We want to be with leaders that can lead. When talking with your prospects show opportunities of success with other clients that are just as they are.

Explanation

Two groups of people were studied. They were to go into long lines of people and ask to cut in line. One group just simply asked courteously, if they could cut in, and were allowed to do so 60% of the time. The other group also asked courteously if they could cut in line, but they added, “because I’m in a rush.” This group was allowed 94% of the time. Whenever we ask for information online, weather a commitment to buy, or personal information, adding a “because” statement to it will increase your chances of a good result.

Credibility

The “professional” look of your website, will convince 47% of the people that visit it, if it’s credible or not. Spelling errors, poor navigation and an amateurish look, will drive traffic away and make it harder for you to convince people that you are reliable. Your home page’s appearance is key to the success that you will have. Make sure that it represents your best side.

Buying is a very emotional decision for most people. Buyers like to think of themselves as logical and practical. The truth of the matter is that we will shop until we reach our comfort level, and than we will buy. The design of your website will help people reach that comfort level, because you will be perceived as someone that they want to do business with.

By understanding and putting into action, these five tips to success in your network marketing business, and you will see an increase in your conversions.