Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: headline

Two Tools That Will Make Your Headlines Stop People

Weather you’re just surfing some of your favorite blogs, going through the internet, or even just a magazine in the doctor’s office, have you ever just stopped at a headline that caught your attention? Than the doctor calls you in and you don’t want to put down the magazine. Like a deer caught in the headlights is what your headline needs to do to your reader.

Now I don’t mean some of the todays headlines that I’ve read in the past like; “Read This or I will Kill You!”, “My Drug Secret Has Come Out in the Open”, or ” Shut Up You Make Me Sick”. Now there is no doubt that these might get you to stop and start reading, but they usually won’t keep you reading all the way through to the end. I think that headlines like these will start to train people to stay away from your articles rather than attract them to you.

It’s like the boy who cried wolf. At first you will get people to come, but once they catch on that this is just one of your tactics to draw their attention, they will learn to stay away. Once they start reading and find no relevance to your title, they will be gone. People are not dumb and we should never treat them like they are.

The headline has to have the ability to catch someones attention rather quickly and then draw them into what you’re saying, step by step. It’s a process that takes a little bit of practice and definitely some understanding of human nature. That doesn’t mean that you have to be a psychologist or a professional writer, just being who you are, and giving people what they are looking for.

I guess if you were writing for “The National Enquirer”, you might get away with headlines like the ones I just spoke of, or if you believe that a women could give birth to an eight pound baby elephant, or the story of a bat child being found in a cave, than you might want to quit writing and check yourself into the nearest hospital.

The National Enquirer also carries a reputation for that kind of writing, and those kind of headlines are not surprising to see, but unless you want that type of reputation also, you might want to stay away from those kinds of headlines.

There are other ways to get people to read your blog, and I want to give you two tools that will make your headlines stop people. I use these all the time when I’m writing and they are extremely good.

1. The first one is free, and I don’t know anyone who doesn’t like free. It’s called, “Advanced Marketing Institute”, and there is a tool that is used for measuring the effectiveness of your headlines on that site called the “Headline Analyzer“. You type in the headline that you want to use for your article and it will give you an EMV score for your headline. The “Emotional Marketing Value” will tell you if your headline will appeal to the spiritual, emotional, or intellectual side of your reader. You will be given a little summary and explanation of this process.

The headline of this article that you are reading right now was given a 37.5 % ranking and that’s not bad. I hope that you haven’t been disappointed with it either. I’ve had some headlines go as high as 58%. For comparison, most professional copywriters’ headlines will have 30 to 40%  EMV words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in their headlines.

I love this tool and I use it all the time. Try it out for yourself and see if it doesn’t improve your headlines and the kind of response to your articles that you’re looking for.

2. The next one will cost you some money but I think it’s worth it. It’s called “Market Samurai” and it’s and incredible tool to measure keywords, not just in your headline, but also throughout your article. Keywords and SEO go hand in hand, and no you don’t have to be an SEO expert to use this tool. It not only measures and gives you keywords that you should be using to get ranked, but also measures your blog articles against other blogs in your niche, to give you high profit, low competition markets, with devastating accuracy. I love it. Try Market Samurai For Free!

I have been writing now for a while and I can get my articles ranked on the first page of Google with relative ease now, by using some very simple tools.

This doesn’t diminish the fact that you still need good relative content to attract people to your blog and your writing style, but with a little work and some good tools to help you out, you can climb up the search engine rankings, and watch the people line up to see what your writing about this week.

Stop Them In Their Tracks Headlines – That Converts Browsers Into Buyers

To create headlines that stop readers right in their tracks, generate attention to every word, and lead them right to the buy button of your page, you need to master the art of creative headlines.

Once you realize the power of headlines, and how you can draw your readers in and turn a casual browser, into an excited reader that is ready to click on that “buy button”.

Tell Your Readers They’re In The Right Place

We live in a busy world. You only have about seven seconds to catch the eye of your reader. People won’t read your article or sales page to find out if it is relevant to them. You have to tell them.

How do you do that? It’s simple; you make sure that your headline is clear, not cleaver. Tell your reader exactly what they are going to get if they read on.

Be specific. Use words that spell out, without any doubt, that what you have is very relevant to they’re specific need or problem. For example, read the title of this article your reading right now. “Stop Them In Their Tracks  Headlines -  That Convert Browsers Into Buyers”

When your writing your headline, think of the primary problem and the results that your readers are looking for. Make that your headline. If you do this right, your readers will know that they are  in the right place and you can get cleaver latter on in the copy.

Dangle The Carrot Under Their Nose – With A Powerful Result in The Headline

After you show that they’re in the right place and what you have is relevant to what they need, you need to dangle a mouth watering result that will come from addressing that need. A sentence or line that will be a connection and a link from relevance to result is extremely important.

Remember, most people are not looking for products or services as they are looking for results to issues or problems that they are having. The keywords that you use in your headlines, can be that connection from relevance to result. Put yourself into your readers shoes. Why would they want to take that relevant action? This should give you a couple of gold nuggets to put into your headline.

This article is a good example. Your still reading because you want to know how to write better headlines. Headlines that will turn those browsers into buyers. I put that into the headline.

Add Words That Stir The Emotions and Create Action in Your Headline

Once relevance and results are tied together, put some keywords into your headline that make those two jump out at you. Take a look at my headline for this post. I used the long-tailed keyword, “stop them in their tracks” to describe what kind of headline. I also used the the word, “converts” that describes what kind of action will result when these changes are made.

Choose relevant keywords that make the desired results more accessible. You could also add words like “easy” or “simple” to your headline to describe a desired timeframe.

A powerful tool that I use to generate relevant keywords and phrases with astonishing results is Market Samurai. This tool takes all the work out of finding relevant keywords for your articles or sales pages. Unless you’re an expert at SEO, Market Samurai is a must for every serious entrepreneur.

As with anything, practice will make you better and better at writing articles and sales pages that are ranked at the top of all the search engines. Before you know it, you will be writing, “Stop Them In Their Tracks Headlines – That Converts Browsers Into Buyers”