Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: internet marketers

Is Email Marketing Dead Today?

Hate spam, and most internet marketers that I know hate spam also. When I think of spam, I think of email. Sometimes I get so much spam, I don’t even want to open and read my email, but email has been associated with the internet since it’s inception.

Remember, when the idea of sending a message across cyberspace to a friend, in another state, was just the most incredible thing ever. The first email message was sent some forty years ago, and propelled the internet as a viable means of communication.

What was brand new back then has become so commonplace today, and like everything good, there are those who abuse the system, but as a network marketer, using the vehicle of the internet, I ask you… is email marketing dead today?

Text marketing, QR codes, and video marketing are coming into their own and are very effective forms of marketing, but do people still read their emails?

Yes they do, and maybe even more so today then they did way back when.

Email has taken on different forms, and you can add so much to an email today that you couldn’t before. Videos, pictures, hyperlinks to your website, all so much more to make your email a virtual television commercial online.

It’s also cost effective and practically pays for itself when you want to move someone from conversation to conversion.

But what makes your email such an effective tool, is the value you put into it. What draws people to you is the value you bring to them, in exchange for their valuable time.

Spamming people, with all those relentless promises of wealth and prosperity over night, with the next greatest product…don’t work. Ever hear of the delete tab, because that’s where they end up. A waste of your time and theirs.

Quality email content builds your relationship and trust with your audience through effective subject lines, that entice them to read more, writing as if you were sitting right across the table from them, and handing over the quality goods that your prospects need to hear and will be willing to share with others.

Lots of people think email is old fashioned, and text marketing is the way to go, but the reality is, with a strong push for quality content that targets your  market, email is more powerful today than it ever has. It moves the conversation from business and product to a more personal environment. It provides a more direct line of communication.

The most successful marketers have a good solid relationship with there lists, through the vehicle of email. I bet you could even name a couple of them, that you might even look forward to getting their emails, because you know that they are going to be giving you solid information or training, that you can use, and that you don’t mind sharing with your people also. That’s the  name of the game right there.

Is email marketing dead today? Absolutely not, and if you aren’t using it, you are missing out on a good, (old fashioned),  solid tool that you should be using from your marketing tool belt.

The Function of Keywords

The function of keywords is to attract the search engine’s attention. Once attracted, the search engine lists the site that contains the keyword. This system opened up avenues for search engine abuse by web masters. Because of a search engine’s heavy dependence on keywords, anybody could write “sex, xxx, porn” and other strong keywords even though the website contains nothing of the sort. As a result of this abuse, the reputations of search engines all over the web begun to suffer. Surfers got re-directed to websites that had no relevance to their query.

To stop the abuse and enhance their accuracy and reputation, search engines devised an algorithm method where web crawlers not only looked at the keywords, but also at the contents that goes along with them. With this new method of indexing, web masters and internet marketers were finally forced to perform honest work. They stopped using words like “sex, xxx” and porn” where there was none and begun writing relevant articles that give accurate descriptions of their website or products.

As a result of this new indexing system, the industry of search engine optimization (SEO) article writing was born. SEO article writers are required to write meaningful articles that thoroughly describe the product or website. Aside from using correct and appropriate writing methods, they also have to reserve slots within the article for the seeding of keywords.

As far as search engines are concerned, they index your website by scanning the top of your website first. Be sure to have descriptive articles of about 500-700 words as this is what the search engines look for. Within that 500-700 word article, embed your keywords in it without breaking the smooth flow of the article. Try to avoid grammar deficiencies because of keyword seeding. Your article needs to be as correct as it can be for the search engine to understand what your website is saying and what relevance it has to a searcher’s query.

You can try the old method but you will not get as good results as you will with the honest way. Furthermore, attempting to mislead a search engine can lead to a low ranking.  Aside from being given low priority in searches, search engines also have the option of removing your website from their index. If this unfortunate development happens to your website, you’re in trouble.

The internet is evolving. Just as it took centuries for the laws of the United States to reach maturity, the internet is hurrying along at light-speeds to protect everyone who decides to visit it. If you try to disrupt the flow of one of its economies, various individuals and corporations that own a stake in the internet will immediately smother you and the tools you use for disturbing a relatively peaceful environment.

As honesty seems to be the best policy for now, SEO article writing is the way to go. Do not compromise your articles for the sake of keyword density. After all, when your customers get to your website and read a poorly written article, they probably won’t come back to read another one.