Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: leader

Attraction Marketing’s Funded Proposal

You need to be marketing a funded proposal. I know I’ve said this before, but this is the most important part of attraction marketing. What is a funded proposal? A funded proposal is a way for you to generate income, from your prospects, even if they never get into your primary business. It is a way to generate leads that are exclusive to you and not from a company where you have to buy them. It is a way for you to sell a system that answers the top two questions that every network marketing business has. Lead generation, and generating a cash flow to cover the costs of my marketing expenses.

Marketing a funded proposal is marketing a solution for your prospects instead of a business and starts them generating an income immediately. This creates confidence and momentum inside of your team. It doesn’t matter what kind of business you’re in. You will have all the free training you need to build your business online as well as offline. With a funded proposal, you will be able to create a strong bond within your organization. You will be able to exert your energies towards those that are serious about building their businesses as apposed to those that aren’t.

The money you generate from a funded proposal will help you to advertise and market your business. You have to look beyond your family and friends if you truly want to build a strong enduring business. You have to laser your focus on your real target market, which is other network marketers. You have to zero in on the reason why 95% of all network marketers fail. Not having enough leads, and not having enough money to advertise and stay in the game.

A funded proposal will give, the people in your organization, the cash flow that they need and enable them to advertise their businesses endlessly and freely. The average network marketer will quit his business in about 63 days if they don’t see some cash in their pockets. The funded proposal will answer this very important problem.

A funded proposal system will generate exclusive leads that you did not have to go out and purchase. You are able to generate a front end income from these leads and give your organization the same advantage through a funded proposal system.

Now you could go out and buy your leads, but they will never be the same as having a system that separates the tire kickers from the serious buyers. I don’t care where you buy your leads from.  Getting on the phone and getting rejected takes a special person. This is not easy to duplicate either, unless you are an A-type personality.

I get phone calls everyday from people who are trying to push their business down my throat. They think they are using the attraction marketing system of a funded proposal, but they are not. Leads will call you. You don’t have to chase people with a funded proposal. They will come to you.

Once you start  branding yourself as a leader, once you start to make money off your affiliate commissions, and you are effortlessly bringing people into your primary business, and you learn how to market your funded proposal, you will never do business any other way again.

Think about it. Doesn’t it make sense to make money off the leads that will never join your primary business? Doesn’t it make sense to market a solution instead of a business? You will stand out from the crowd just by doing this. Doesn’t it make sense to market your business to people you already know instead of total strangers?

Utilizing a funded proposal for your business will put leads into your system and generate the income that will keep you and the people in the organization in the game.

Leaders Lead With Value

There is a friend of mine that believes in leading with an iron fist. He is the boss and everyone should jump to attention when he snaps his fingers. He does have the best behaved kids. His wife keeps the house clean and never skips a beat when it comes to preparing his meals. There is only one thing wrong. His whole family hates him and they are afraid of him. This is not how you lead.

True leaders lead with value. You cannot expect people to follow you when you don’t know where you’re going. The value that you hold out to them and give to them is going to mark you out and make you an attractive person to follow.

We live in the information age. The industrial age is gone. What you know and experience is very valuable to others. People want to know. You have learned and put into practice this knowledge. That information holds value for others. It sets you apart from the rest of the used car salesmen that are chasing everyone around trying to ram their products down everyone’s throat. You are giving information that people want.

What if you are just new to the business of network marketing? Maybe you don’t have any value to give. Sure you do. Write about your experiences. Do some research on your peers or a company that you may be  interested in. Write an unbiased review in an article about what you know and what you have learned. Start a blog and post that information for all to read. Send it out to article directories like E-Zine or Digg. You are going to be posting information that you know just because of the research that you did.

Whenever you go to company functions, make sure you bring your video camera. Take videos of interviews with the leaders that are inside of your industry. Take notes with the leaders that you are trying to emulate. You will not only learn and grow from their information, but just by association, people will begin to identify you as a leader, because you hang around with leaders. Go back and read my story about the clowns in Attraction Marketing Rule #3. You are known by the company you keep.

Write articles about direct sales and network marketing. Submitting these articles to places like Linked In and Face Book. Over 350 million people are on Face Book. Remember you are becoming a master of your trade. Sharing this information is going to position you as an expert and a leader.

A colleague of mine generated over 11,000 leads in three and a half months, and netted just under $45,000 in that period simply by writing articles and using a simple system to get himself ranked on top of Google. He had never done any internet marketing before this and he is using only article marketing in his arsenal of internet marketing tools.

I will be getting a little bit more detailed as to some of these marketing strategies and how you can become very effective in using them. That will be coming in future articles.

But the best part about all of this is……..it’s free.

Leadership Development

One of my favorite movies is “Band of Brothers”. It’s the true story of the 101st Airborne Division, Easy Company, who fought back in World War II. I don’t know why they called them Easy Company, because there was nothing that these guys did that was easy. They were lead by Major Richard Winters, who came up through the ranks to lead this group of men through some of the most hard fought battles in WWII.

Major Winters was just not handed this role of leader. He earned it, and the respect of everyone of his men. He brought the value of a true leader out into the open for all his men to see. He never asked his men to go through something that he was not willing to go first. One of his soldiers said, ” We would have followed him anywhere.” Can people say that about you or me?

As you are following this series, we talked about becoming a student of your craft, in attraction marketing Rule #3. As you grow and your marketing and prospecting abilities are being refined, you are becoming a leader. You know more then 90% of all the other network marketers that are out there. You are starting to stand out from the rest of the other peddlers in the ocean of network marketing. You are leading with value like Gold. You have information that others want to know and learn so they can become successful in their network marketing businesses.

Have you ever heard the statement, “You are what you think”. You are a product of your thoughts. Focus on what you are becoming, not what you were. Remember, Michael Jordan didn’t become one of the best scorers to ever play the game by sitting and dreaming about it all day. He worked very hard at being the best basketball player he could be. Michael Jordan pulled away from the rest of the players by becoming a student of the game, working hard at learning and refining his skills. Even though he is not playing anymore, he is still one of the most respected and sought after people in the world.

This is exactly how you should approach your business. You must focus your thought energies on what you want to become. The greatest book ever written, The Bible, says ” As a man thinks in his heart, so is he.” You are a product of your thought process.

Study your craft and lead with value. People will follow a leader that will lead them to victory and the bank, not someone who is going to lead them down the wrong path and to the death of their businesses.

Another saying that you may recall. (Sorry, they are popping in my head like crazy right now) Talk is cheap. Seeing is believing. Perception is reality. How people see you is what you really are. There is a lot of empty words on the Internet today. Don’t let your words be empty too. Let them be full of value to help others. When you do, you will earn the respect of others and be marked out as a true leader. Your following will grow and so will your business.