Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: marketing technique

Graduating From The School of Hard Knocks

Many of you out there have a college degree, and probably some student loans to pay off as well. I also received a degree, but mine was free. No loans for me to pay back, but there was a price to pay when you are graduating from the school of hard knocks.

Maybe some of you have taken a few courses from this very prestigious school.  I’ve seen lots of friends there, but it has been some of the hardest training that I’ve ever had to endure.

Graduating From The School of Hard Knocks

Coming out of Ford Motor Company after thirty-five years of successful service, I was looking for a new career. I didn’t want to go back to school, but I eventually signed up for some classes from the University of Hard Knocks.

I want to give you five pointers, that I learned during my time there, so that you won’t ever have to take the same courses that I did.

 

1. Do One Step at a Time

When I left Ford Motor Company and decided to change the direction of my life, the one thing that I didn’t want to do was flip burgers at the local MacDonalds, nor did I want to be a greeter at Walmarts.

I was introduced to network marketing and discovered the power of large numbers, and leveraging through a network. It’s a 120 billion dollar a year industry and many people are starting to discover this, “Business of the Future,” as Robert Kiyosaki and Donald Trump have labeled it.

But the first thing that happens is you get bombarded with business offers and solutions to help you in your business, and it can be very overwhelming to the newbie, such as I was.

Fortunately, I got introduced to some of the top marketers in the industry and I have learned so much from them.

Focus on one strategy until you master it and then use it in your pursuit of growing your business. Don’t try to spread yourself out to doing fifteen things all at once, like I did. You will just get frustrated and want to quit, it won’t work, so don’t even try it.

2. Pick a Strategy That is You

Find a marketing technique that fits you. One that your comfortable with and you can use to produce results.

Believe it or not, the best marketing strategies are free. Don’t get sucked into paying hundreds of dollars for stuff that you will never use and it will just sit as an empty desktop icon staring at you when you get on your computer.

You will go down this road, I did, we all did, it’s a class that they offer at the school of hard knocks. Learn this lesson well and as fast as you can, because you don’t want to have top repeat this class again, it can become very costly.

3. Put a Plan Together and Follow It

This was another hard lesson for me to learn. I was all over the map, because I didn’t have a blueprint mapped out to follow.

Find your one or two marketing strategies, master them and then put a daily and weekly plan of action into action, and implement your plan to success.

4. Keep Track of Your Results

Another class that is offered at the hard knock school, that I failed over and over, because I didn’t keep track of my results, whether they are good or bad.

You need to know if what you’re doing is working or not, otherwise you maybe walking down the road to failure and not even know it.

5. Make Changes When Necessary

If you aren’t getting the results that are leading you to success, then don’t ever be afraid to make changes. I was always afraid to make changes.

I’m a very patient person, and sometimes I can walk down the wrong road for a lot longer then I should, before I realize this isn’t working. I’m always trying to squeeze out every single drop of use from what I’m doing, before I abandon it.

Learn to follow your results and only do the things that are producing. Don’t be afraid to make the changes when they need to be done.

It’s all a part of the classes offered at the school of Hard Knocks, which are not all bad, as long as we learn and grow from them.

Just because it’s Christmas, I’m going to give you a free strategy that I use all the time. It’s seven videos that will explain free strategies that will get you up and running your business on the road to success, and avoid any classes in the school of Hard Knocks.

Get Your 7 Free Videos Right Here.

God bless your endeavors and have a Happy and prosperous New Year.

 

 

Marketing Offline

Lets talk about some off line marketing techniques first, before we get into some of the Internet marketing strategies.

The first one that I love is the $100 dollar bill drop cards. They look just like a real $100 dollar bill. One side has your information, and the other side has the look of a $100 dollar bill. You fold them in half and you have the real look of a one hundred bill. They come in other denominations, but for me, the $100 dollar bill works the best.

About 90% of all customers pay for their gas with a credit card at the pump. Very few people will go inside to pay for their gas unless they need to buy a drink or something else. After I pump my gas, I will put one of my folded drop cards into the credit card slot. The next person that comes to that pump has to take the drop card out and look at it. Now, one of two things will occur. They will read it and like it or they will throw it down on the ground. Now you have a $100 dollar bill drifting around on the ground. This is as viral a marketing technique as you can get. Everyone is going to pick that card up and take a look at it.

The next way to market your drop card is at a newspaper stand.  This is best done in the morning when the paper stands are full of newspapers. Put your fifty cents into the stand and when it opens, you will see about thirty or forty newspapers. Put one of your drop cards into everyone of those newspapers. For just fifty cents you just got some great marketing to thirty or forty people. Do this at about five or six stands and you just marketed to about 200 people for about three dollars.

The next place to market your drop cards is at the book store. Go to any Barnes and Noble or other traditional bookstore. Go to the magazine section. Look for the “Work From Home”; “Entrepreneur” or “Success” magazines. Stick your $100 dollar bill drop cards inside of these magazines. The people that purchase these kinds of magazines are the kind of people that you want in your organization.

The other place is in the books like; “Rich Dad Poor Dad” or any kind of entrepreneur or homebased business books. These are the people that you are looking to enroll in your business or enterprise.  You can also go to your library and find these types of books there. Place a drop card in each one of them.

One of the more recent best selling books was called, “The Secret”. Oprah Winfrey was a big proponent of this book. She had it on her show with numerous guests. There is a chapter in this book called “Prosperity”. What if you were engrossed in reading this book, and you come to the chapter that is titled, “Prosperity”. As you open this chapter a $100 dollar bill drops out.  Wow! The Secret Works!

These are the people that you want to recruit into your down-line. People who are reading and studying about their personal development. People who want, and are learning how to be successful entrepreneurs.

Drop cards are a great way to generate good quality leads for your business because…….they work.