Marketing Offline

Lets talk about some off line marketing techniques first, before we get into some of the Internet marketing strategies.

The first one that I love is the $100 dollar bill drop cards. They look just like a real $100 dollar bill. One side has your information, and the other side has the look of a $100 dollar bill. You fold them in half and you have the real look of a one hundred bill. They come in other denominations, but for me, the $100 dollar bill works the best.

About 90% of all customers pay for their gas with a credit card at the pump. Very few people will go inside to pay for their gas unless they need to buy a drink or something else. After I pump my gas, I will put one of my folded drop cards into the credit card slot. The next person that comes to that pump has to take the drop card out and look at it. Now, one of two things will occur. They will read it and like it or they will throw it down on the ground. Now you have a $100 dollar bill drifting around on the ground. This is as viral a marketing technique as you can get. Everyone is going to pick that card up and take a look at it.

The next way to market your drop card is at a newspaper stand.  This is best done in the morning when the paper stands are full of newspapers. Put your fifty cents into the stand and when it opens, you will see about thirty or forty newspapers. Put one of your drop cards into everyone of those newspapers. For just fifty cents you just got some great marketing to thirty or forty people. Do this at about five or six stands and you just marketed to about 200 people for about three dollars.

The next place to market your drop cards is at the book store. Go to any Barnes and Noble or other traditional bookstore. Go to the magazine section. Look for the “Work From Home”; “Entrepreneur” or “Success” magazines. Stick your $100 dollar bill drop cards inside of these magazines. The people that purchase these kinds of magazines are the kind of people that you want in your organization.

The other place is in the books like; “Rich Dad Poor Dad” or any kind of entrepreneur or homebased business books. These are the people that you are looking to enroll in your business or enterprise.  You can also go to your library and find these types of books there. Place a drop card in each one of them.

One of the more recent best selling books was called, “The Secret”. Oprah Winfrey was a big proponent of this book. She had it on her show with numerous guests. There is a chapter in this book called “Prosperity”. What if you were engrossed in reading this book, and you come to the chapter that is titled, “Prosperity”. As you open this chapter a $100 dollar bill drops out.  Wow! The Secret Works!

These are the people that you want to recruit into your down-line. People who are reading and studying about their personal development. People who want, and are learning how to be successful entrepreneurs.

Drop cards are a great way to generate good quality leads for your business because…….they work.

Patience is Required When Prospecting

How many of you love fishing? I am not an avid fishermen, but I do enjoy getting out and relaxing in a boat with a fishing rod in my hand. I may only do it once or twice a year. It’s not for the love of the sport, it is more for the relaxing time that I go. The camaraderie that you have with a couple of good friends and the occasional fish that you might catch. I enjoy that.

There is one thing that you must have while you are fishing. That’s patience. If you struggle with patience you will not make a good fisherman or a good prospector for your business. Fishing is a lot like prospecting.

Lets examine this further. First you have to go out to the right spot. You just don’t go to where you want to go. You have to go where the fish are. You see, when you are prospecting you may have to get out of your comfort zone and go to where your target market is. Like we said before, talking to grandma and Uncle John are probably not going to get you very far in your prospecting attempts. Oh they will listen to you, but your bank account will soon run dry.

When you see a certain marketing strategy, that you really like to do, is not working out for you, change the location. Or try a different marketing technique. Don’t get frustrated and do what the 95% of all network marketers do after about sixty days of working their business. Quit! “This isn’t working for me, I quit!” Patience is required when prospecting.

Try a different spot on the lake. Use a different lure or maybe these fish like worms?  The fish are out there. You just have to be patient. Find them, and use the right bait. You’ll catch em.

One example of this is when I first started video marketing. I was not a good candidate for the screen. At least that’s what I thought. I was nervous and fumbled my words, but I keep working at it. Practiced what I would say before I went in front of the camera. (You don’t want to be reading a scrip.) Finally I put my first video out and I had more people say how good my video was. I thought I was terrible. Sometimes you have to get out of your comfort zone. Try different marketing techniques, even if you are uncomfortable with them.

Ever catch a small fish, or one that just wasn’t right? What did you do with that fish? Throw em back in the water?  Sometimes you have to do that. A person in your organization just doesn’t have it or wants to leave for this, that, and the other reason. Let em go. Throw them back. There are more and bigger fish in the lake. It’s the big fish that your looking for anyway.

Remember, once you learn the art of marketing and prospecting, it doesn’t matter what kind of business that you are in. You will be able to find the fish. You will have an arsenal of lures to attract the right fish to you, and you will have the right strategies and techniques to catch those fish and bring them into your boat.

Be patient! Fishing takes time, and so does prospecting. Remember. Quitters never win, and winners never quit.

Leaders Lead With Value

There is a friend of mine that believes in leading with an iron fist. He is the boss and everyone should jump to attention when he snaps his fingers. He does have the best behaved kids. His wife keeps the house clean and never skips a beat when it comes to preparing his meals. There is only one thing wrong. His whole family hates him and they are afraid of him. This is not how you lead.

True leaders lead with value. You cannot expect people to follow you when you don’t know where you’re going. The value that you hold out to them and give to them is going to mark you out and make you an attractive person to follow.

We live in the information age. The industrial age is gone. What you know and experience is very valuable to others. People want to know. You have learned and put into practice this knowledge. That information holds value for others. It sets you apart from the rest of the used car salesmen that are chasing everyone around trying to ram their products down everyone’s throat. You are giving information that people want.

What if you are just new to the business of network marketing? Maybe you don’t have any value to give. Sure you do. Write about your experiences. Do some research on your peers or a company that you may be  interested in. Write an unbiased review in an article about what you know and what you have learned. Start a blog and post that information for all to read. Send it out to article directories like E-Zine or Digg. You are going to be posting information that you know just because of the research that you did.

Whenever you go to company functions, make sure you bring your video camera. Take videos of interviews with the leaders that are inside of your industry. Take notes with the leaders that you are trying to emulate. You will not only learn and grow from their information, but just by association, people will begin to identify you as a leader, because you hang around with leaders. Go back and read my story about the clowns in Attraction Marketing Rule #3. You are known by the company you keep.

Write articles about direct sales and network marketing. Submitting these articles to places like Linked In and Face Book. Over 350 million people are on Face Book. Remember you are becoming a master of your trade. Sharing this information is going to position you as an expert and a leader.

A colleague of mine generated over 11,000 leads in three and a half months, and netted just under $45,000 in that period simply by writing articles and using a simple system to get himself ranked on top of Google. He had never done any internet marketing before this and he is using only article marketing in his arsenal of internet marketing tools.

I will be getting a little bit more detailed as to some of these marketing strategies and how you can become very effective in using them. That will be coming in future articles.

But the best part about all of this is……..it’s free.

Prospecting

It’s going to take your marketing expertise and efforts to generate the leads that your business is going to need. It’s also going to take the prospecting  skills that you will need to develop and turn those leads into the cash flow of your business. Prospecting is going to become the heart and sole of your business.

Becoming proficient at prospecting is going to take some education. Prospecting always starts on a physiological level. This is where most people, including myself, fall flat on our faces.

I was not born with an A-type personality. I was more of the, sit in the back of the room kind of guy, and just listen to people. I learned that listening skills are very important when it comes to prospecting, but it is only part of the equation.  You still have to know when to listen and when to talk and what to say when you do talk.

This might sound very complicated. I made it more complicated then it had to be, as most people do, when it comes to prospecting.

When I worked in the mortgage industry, we used to do cold calls to get leads. We were told we could go home after we got fifty No’s. Well that never happened. You see, after you would get a couple of hang-ups and some “not interested”, you would get an application. That would take some time. You would build a report with that person, and before you knew it, an hour or more has just gone by. You see my fears were all in my mind. I was paranoid for nothing.

As I educated myself on our products, and the prospecting techniques that I would use, I could relax and be myself. I could now use those listening skills that I had, and work on the others that didn’t come as easily.

All those hang ups, and all those No’s were just a training ground for me to develop and grow my prospecting skills. You have to get it out of your head that prospecting is painful. The phone is your friend. All those No’s brought me closer to a yes.

Remember, we are talking about attraction marketing. You have learned how to laser beam your target market. Your target market is other network marketers. We learned that in the first article of this series. If your prospecting other network marketers, your closing ratio should be very good.

Embrace the art of prospecting. Embrace all the no’s. Prospecting will become a fun daily routine that you will look forward too. Yes I said a daily routine. Because if your not prospecting, your bank account is not growing.

Attraction Marketing Rule #4

Rule number four for the implementation of attraction marketing to your business is marketing and prospecting. You must spend a good majority of your time to this purpose. Most people fall apart at this point. This is the life blood of your business. This is what pays the bills. Without marketing you won’t have prospects and without signing the prospects you won’t have the money to put into your bank account.

First there’s marketing. How many sources are you using to market your business? If you are just talking to family and friends, that’s one source. Making cold calls is another. If you are only doing one or two different types of marketing techniques, you are limiting yourself to the people you are targeting. How effective will your marketing be. You see,  people respond to different things.

Have you ever heard of Google? The number one website in the world. What about Yahoo? The number two website in the world. You Tube? The third largest website in the world. Maybe you’ve heard of Face Book. Face Book, with 350 million users, is the fifth largest website in the world. Let me ask you a question. What kind of presence do you have on these, the largest websites in the world? If you don’t, why not? These are only four of the many sites that you could be marketing on.

Most people only remember the first word in network marketing. Yes they call all there family and friends and network  like crazy. But what happens when you run out of these people to talk too?  It’s not if it will happen, it’s when it will happen. Your warm market is going to dry up. Then you will have no choice but to learn how to utilize the second word, marketing.

Most people jump into their business without a clue as to how to market. Would you jump into a 747, sit in the cockpit of the plane, and expect to fly that aircraft? I don’t think so. So why do you think you can start a business and without any knowledge of how to market, expect to carry your business into profitability. Not going to happen.

When you learn how to market, it doesn’t matter what kind of business you have. When you learn how to market, you will be able to separate yourself from all the other peddlers. That’s why those that understand marketing can come into your business, and within months, shoot right up to the top of the leaders.

Think of marketing like food. If you don’t eat your body becomes weak and unresponsive. The same is true if you don’t learn marketing. Your bank account will become weak and unresponsive.

Attraction Marketing Rule #3

You Must Become a Student of Your Craft:

“Before you can increase your profits you must increase your value.” Jim Rohn said that.

I love sports. I played sports when I was much younger. If you wanted to be the best at what you were doing, you had to be a master at your position. I played hockey, and there is a lot more involved to the game then just skating and hitting people. Someone said that sports is 90% mental and 10% physical. I do believe that is true. You have to be much more then physical to compete in any sport today.

Michael Jordan used to shoot six to 800 shots everyday. Why do you think he was so good at making those clutch shots at the buzzer. He did those shots everyday when he practiced. What kid didn’t go over and over in his mind dreaming of shooting the winning shot at the final buzzer. When you play that scenario out in your mind everyday, you are going to have that opportunity some day in your life. You want it so bad you can taste it. So you work at it all the time.

The same should be true of your network marketing business. Treat your business like your life depended on it and you will be successful. Treat it like a business and take it seriously and it will reward you. Treat it like a part time hobby, and that is all it will pay you.

You will become like the top five people that you hang around with. There is the story of three people walking down the street. One was dressed up as a clown.  A little boy, walking with his mother, saw the three people. He said to his mother, ” Look Mom at the clowns”. You see the little boy just blended the other two people that were not dressed as clowns as being  clowns, simply because of the clown they were walking with. You will blend into the people who you hang around wit. You may even start dressing like they do, or thinking like they do. It’s a very slow but subtle change.

Don’t walk with clowns. Walk with the successful people. People that are where you want to be.  People that are doing the right things and making the right moves. Emulate those people and do what they do and you will be successful in network marketing.

Are the people that you are surrounding yourself with holding the same qualities and character that you want to emulate in your business? If you want to become a better prospector, a better marketer, than you want to hang with the Mike Dillards, Jeffery Combs, and Cedrick Harris’s of the world. You should be listening to their Cd’s, reading their books. Be a sponge and take in everything that these leaders in the network marketing world have to offer. Copy them and watch your business grow.

If you had to have brain surgery, would you feel comfortable going into the operating room and glancing over at the surgeon reading the introductory manuel for brain surgery? Probably not.

So many people get into network marketing and are not willing to take the time to learn their trade and learn if from the guys who are doing it and doing it well. Be the best you can be. Become a student of your craft. Take those 800 shots everyday at practice. You will become so proficient at what you do, it will be like breathing. You won’t even have to think about it. Soon your hard work will payoff. You will find yourself at the top looking down.

Attraction Marketing Rule #2

You Must Brand You Incorporated;

People buy from people, not from websites. When you learn this rule, your business will change overnight. This is probably the most important one of  them all. When you brand yourself, you are going to stand out from the ocean of  peddlers. These peddlers are all selling their companies and their companies products. They all have company replicated websites that promote and brand their companies, not themselves. Why do you think they call them replicated websites? They are repeated or duplicated over and over again to thousands of distributors who are branding the company, not themselves.

Why are 95% of all people who are inside of  network marketing  failing? They are all being stamped out from the same mold. Their companies are just cloning thousands of the same thing. They all look the same and they are all marketing their company and it’s products.

What do you see when you go to one of these replicated company websites? Do you see a video of you. I highly doubt it. What if you Google your company name? What do you think you will find?  What you will probably find are the top leaders of your company who understand this rule of attraction marketing. I guarantee…..you won’t find you.

This is done every day from some of the biggest and largest companies. When Coke, Pepsi, and Nike sign celebrities like Michael Jordan, Labron James, and Tiger Woods to endorse their products they are using this very important rule of attraction marketing. They are branding their products to these very popular athletes and people will buy them.

You must do the very same thing. You must market you. You must brand yourself and overwhelm people with value. Stand out from all the other fish in the sea and people will be attracted to you.

Another very important reason to apply this rule to your business is ownership. While you are in your company, you own nothing. They own it all. If they decide to let you go, they keep all your down-line. They don’t give you a severance check. All your hard work belongs to them.

As you are marketing you and branding a name for yourself you are building a list of your very own loyal followers through an auto-responder like Aweber or  GetResponse. This list  is full of people that are following  you,  not a company. You are the business. You are the brand. If you and your company should ever part for any reason,  you will own your list and your name.

Because the one thing in this world that we all truly own, and  no one can ever take away from us is our name. Own yours today and start to brand and market yourself. Remember……you are the business.

Attraction Marketing Rule #1

Know Your Target Market:

When I first got into the network marketing industry, I was at a big meeting in a hotel auditorium. The people leading that meeting got up and drew all their X’s and Os’s on the board. Almost reminded me of a football playbook. Then they talked about the product and how easy it was to go out and prospect this to others. They said that people will be falling over themselves to get to you. Does any of this sound familiar?

Next they said to get started you must make a list of at least one hundred people that you know. Most people don’t know one hundred people. I know that I didn’t know one hundred people. So what do you do? You start writing in all your family and friends. Uncle Mike, Auntie M, and on and on it goes.

You leave that meeting and everyone is pumped up. You can’t wait to get home and have everyone over to your house and have a meeting of your own. Let me ask you a question. How many people showed up to your meeting? How many are still your friends or will say that you are family? I know the feeling. I was there too. This is what you were told to do, and if you wanted to achieve success, you did what your leaders told you to do. After all, they were doing it…right?

Let me tell you, there is a better way. You must know your target market. I love hockey. If I wanted to start a hockey team I would go out and look for hockey players. People that understand and play the game of hockey. I would not go and talk to Uncle Mike or Auntie M. They don’t even know what hockey is.

There is a 95% failure rate in the MLM industry. Why? They are talking to all the wrong people. You must focus your attention on other network marketers. They know the business and have proven that they are interested and willing to try anything that will help them succeed. You don’t have to explain to them how an MLM business works. They already know. This is your target market.

Who would you rather talk to. Uncle Mike who only has a job mentality, or Mary Smith, who is already in the MLM industry but just hasn’t hit her stride yet? Instead of having meetings at your house, or going to the malls and passing out fliers, zero all your energies toward the people who are ready to hear what you have to say. Network marketers are where your efforts should be pointing too.

Once you know your target market, now you can be very specific as to what their needs are and offer them a solution. The solution is coming in rule #2 of attraction marketing.

There are only three types of people in the world. Those that make things happen. Those that watch things happen, and those that wonder, “what just happened?” Which one are you?

My Journey in MLM

My journey in MLM, (multi level marketing), began many years ago. I got involved with my first MLM business, Amway. Amway is one of the most successful MLM businesses in history. They have a great product line and have a history to prove it. But I had a hard time in it. I never achieved the success that I thought I would or that I was told I would.

I did what all the successful people in Amway told me to do. Bought all the tapes and Cd’s, went to all the meetings, used the products myself, (they are awesome products by the way), and I was not getting the results that everyone told me I would. After awhile, when I was spending more money than I was making, I decided, this is not for me.

I joined another MLM. Again, a very good company with a great product, but I was not getting any results. ” Just keep going, don’t quit, it will come to you.” That’s what I was told over and over again.

“Something must be wrong with me!”, I thought. “I’m doing something wrong.” But I could not figure out what it was. I was ready to quit for good. No more of this for me.

Than I discovered something. All these people who were successful, and telling me to follow what they were doing, were A-type personalities.  You know, the used car salesman type. They could sell ice to an Eskimo. They would chase you down, they wouldn’t take no for an answer, until you signed the dotted line. This was not me! Than I discovered something else.

About 15% of the population are A-type personalities. The other 85% …..that’s where I fit in, were just average.  But you know what……that’s a good thing.

I am still involved in an MLM business today, but this time I am doing things a little bit different. I have met some new successful business entrepreneurs. They are top earners in their MLM businesses. They are making six figure incomes every month. But the best part is…..they are not all A-type personalities. They are like me, and maybe even like you, and they are top earners.

They teamed up with me and have shown me some of their strategies. These strategies are nothing like what I was told to do.

It’s based on a system called Attraction Marketing. A system that is a complete turn around from the old days of meetings, tapes and CD’s. No chasing people around here. You attract them to you by branding yourself as a leader who adds value to them and their business.

Now I go out and help people. I help them to generate traffic to their websites. This traffic turns into leads for their business…… and this is the real kicker…..are you ready for this? Even if they don’t get into my primary business, I can still make money. Learning MLM secrets like these has changed my business forever.

All of this is done through a very useful tool called the Internet. If you don’t have an Internet presence for your business, you will not survive. I’m not just talking about a replicated website that you and another million people have. If  that’s all you have, you look just like everyone else out there.

This is a fully branded attraction marketing system, that brands you as a leader instead of just another peddler peddling your company name or company products. Everybody has a business, and you are just one in a crowd.

Step out of the mold. Be different. You are a very special individual with special talents that make you, you. You have value that can make you money in this industry, and you can help others do the same.

Fill out the information below and I will show you how this system can work for you and the success that you so very much deserve. Stop struggling!

I will also send you a training that we did on how to generate 20 leads a day from Face-book, for FREE!! This is an incredible training,  by one of our top earners, and it’s yours for FREE!!

Your true success is just around the corner. Don’t quit now!

Internet Marketing Strategies

About three months ago I was down and depressed. I was working my MLM business to all my friends and family. We had meetings at numerous houses and did seminars. I talked to everyone. The top people in my business were telling me what they did and if I just kept at it, things would turn around.

Everyone was getting leads and signing people into their groups and I was still trying to sign up my first one. I was ready to quit. I just wanted to give it all up and see if I could get a job at Walmarts as a greeter. Nothing was working for me.

Then I met a couple of guys who were doing just phenomenal in their MLM businesses. They were generating 30 and 40 leads a day. I had to check this out. I wanted to see what kind of scam they were operating.

I signed up for the trial version. Two weeks for one dollar. I was going to see what they could do for me in just two weeks.

Well, in just two weeks I generated twenty leads and had my first sale. I never had a lead before…..ever….in my whole life. I also had my first sale. I never had a sale before….ever….in my whole life. I thought WOW!!! This really works.

Since than, I have been focusing my efforts in a couple of directions, but I am really concentrating on article marketing. I have already been ranked on the first page of Google for one of my articles, including my website also. I am generating leads and I am making sales.

When I was struggling before and my upline kept saying to continue having meetings at your house and do the belly to belly marketing with everybody you know, and the reason that it didn’t work was because that type of marketing only works with type (A) personalities. Did you know that only 15% of the population has that type of personalty? You know, the used car sales mentality. Chasing you all over the lot until you buy and sign.

Folks, that was not me. I am the other 85% But I want you to know that you don’t have to chase family and friends around anymore. You can make a very good living in your MLM business. I don’t care what kind of business you are in.

There is an awesome tool out there called the internet. It is changing the way people live, communicate, and shop.

Did you know that 1.5 billion people use the internet every day. What if you could get your business in front of just one percent of those people? That would be 15 million people. Do you think you might strum up some interest in your business or products after 15 million people take a peak at who you are and what you have?

This is all about branding you and your presence on the internet. It’s all based on attraction marketing, that was started by Mike Dillard a few years back, and his MLM Traffic Formula 2, is a must have to get you started on the right road to creating lots of leads and branding yourself on the internet.

Learning MLM secrets and how to work the internet marketing strategies, many of which are FREE, is what I do. Using these strategies gets you ranked higher in all the search engines, creating traffic jams at your site and lots of leads for your business.

I will never chase people again. I don’t have to. They now come to me. I get calls from people from all over the country wanting to learn these same internet marketing tools.

If your tired of chasing your family and friends, if you want to learn how to market your business through the internet, fill out your information at the bottom of this page.

YES! Show Me How To Brand Myself and Generate 50+ Leads A Day!
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