Brian Gosur

Advice and Strategies That Will Take You Out of This World

Tag Archives: relationships

Stop Marketing – Just Talk To People

I know this is going to sound a little crazy, but to be successful in network marketing, you have to stop marketing. Yes, I said you have to stop marketing.

Every day I get email after email of some new product, or a brand new company that is getting ready to explode, and how I need to get into this, while it is still in pre-launch, or I am going to be left behind. Now I do go through all my emails, because you just never know when you might find some diamond in the rough, but I have to admit, I do go through them very fast at times, because I get so many marketing slams. I’m sure we’ve all experienced this.

This is what you have to stop doing if your doing it, and never start if you haven’t started yet. All these emails are having just the opposite effect that I’m sure their senders were intending them to have. Most people will never read them or even open them up.  They just hit delete. Nobody likes spam people. It’s very annoying.

What if you have a list? You’ve worked hard and you’ve done things the right way, and you have produced a following of people. You didn’t get these people by bombarding them with marketing, you won them over to you by building them up with valuable content and resources, that have put you in a place of leadership and knowing something that helped and benefited all of them. This builds a bond of trust and quality that will be the cement to hold your organization together for years to come. People will always buy from people they trust.

Instead of marketing, were just going to communicate with our prospects. We’re going to talk to them and explain who we are, and find out who they are and what they need. We’re going to tell them how our thing will fill the need that they have, and how it will make their life a whole lot better.  Then we’re going to spell out exactly what they should do next.

You know what? I guess that is marketing, but with a little twist. It doesn’t seem like marketing to me or to my prospects and it’s actually kind of fun. You will build relationships and customers at the same time. And if you come across the occasional jerk once in awhile, and you will , just don’t talk to them. If you wouldn’t like them as friend or co-worker, chances are you won’t want them in your business either. Pass them by and go on to the next person. Don’t waste your time.

Want friends - Become a freind and people will be attracted to you.

Once you have a following, don’t turn into one of those marketing maniacs, and send thousands of affiliate emails, trying to lure your list into buying something from you. All your doing is the same thing the others are but in reverse order. You’ve gained their trust and confidence as a leader and someone who knows, so continue to lead your group with that same hard work and energy. As you learn and grow, pass what’s working, and what you’ve learned onto them.

Stop marketing and just be you. Brand who you are. Your business and organization will grow, and those business relationships will turn into some good friends also. It’s a win win situation. Try it and let me know what you think. Leave your comment.

Good Business is Good Relationships

Since the dawn of time sales people have always been looked down on. You know, the used car salesman type. They would chase you around the lot, promising you everything, and coming through with nothing. People always felt that if you purchased your new vehicle from anyone, other then a new car showroom floor sales person, you were getting ripped off.

Direct sales have changed. Or I should say are slowly changing over time. Actually this has been around for a few years, but not to many people use it. It’s called attraction marketing.

People buy from people that they know and trust. They don’t buy from companies. I know we are getting very cold in the way we try to do business today. We talk to computers, send emails, but there is no human face attached to the person on the other end of the phone or computer. That is what still makes direct sales what it has always been. Direct face to face and eye to eye contact.

Now I am not diminishing internet marketing. I am an internet marketer. My marketing system is a lead generation, and residual income producer for me. If you don’t have an internet presence, you will soon be left behind. But we still have to get on the phone and talk to people. That’s where the sale is closed. The human element still has to exist and be there for that closing to take place.

A man moved into the new house that he and his wife had just purchased. They were very excited. All the lawns and landscaping of all the homes in the neighborhood, were beautiful. He got right to work on his.

After months of fertilizing and and watering, his lawn still had weeds and looked terrible. He finally got the nerve up to ask his neighbor for some pointers on how he could get his lawn to look like his. The man was more than happy to help out with all his landscaping needs.

Soon the man’s new yard started to take on a brand new look. Everything was looking fantastic. He finally asked his new neighbor how he knew so much about landscaping. He answered, ” I own my own landscaping business”. He hired the neighbor on the spot for all his landscaping needs.

This story explains what attraction marketing is. You lead by giving out value, not by pitching some company or product. The minute you do that, people will perceive you as a leader and someone who knows what they are doing. You are separating yourself from the thousands of peddlers out their who are selling a company and chasing people around shoving their product down their throats.

The most important thing you are doing, is you are building relationships. Remember, people buy from people, not companies. Once the man in our story found out that his neighbor knew something about landscaping, and he had built a relationship with him, he was ready to buy what ever he was selling. Good business is good relationships.