Hate spam, and most internet marketers that I know hate spam also. When I think of spam, I think of email. Sometimes I get so much spam, I don’t even want to open and read my email, but email has been associated with the internet since it’s inception.

Remember, when the idea of sending a message across cyberspace to a friend, in another state, was just the most incredible thing ever. The first email message was sent some forty years ago, and propelled the internet as a viable means of communication.

What was brand new back then has become so commonplace today, and like everything good, there are those who abuse the system, but as a network marketer, using the vehicle of the internet, I ask you… is email marketing dead today?

Text marketing, QR codes, and video marketing are coming into their own and are very effective forms of marketing, but do people still read their emails?

Yes they do, and maybe even more so today then they did way back when.

Email has taken on different forms, and you can add so much to an email today that you couldn’t before. Videos, pictures, hyperlinks to your website, all so much more to make your email a virtual television commercial online.

It’s also cost effective and practically pays for itself when you want to move someone from conversation to conversion.

But what makes your email such an effective tool, is the value you put into it. What draws people to you is the value you bring to them, in exchange for their valuable time.

Spamming people, with all those relentless promises of wealth and prosperity over night, with the next greatest product…don’t work. Ever hear of the delete tab, because that’s where they end up. A waste of your time and theirs.

Quality email content builds your relationship and trust with your audience through effective subject lines, that entice them to read more, writing as if you were sitting right across the table from them, and handing over the quality goods that your prospects need to hear and will be willing to share with others.

Lots of people think email is old fashioned, and text marketing is the way to go, but the reality is, with a strong push for quality content that targets your  market, email is more powerful today than it ever has. It moves the conversation from business and product to a more personal environment. It provides a more direct line of communication.

The most successful marketers have a good solid relationship with there lists, through the vehicle of email. I bet you could even name a couple of them, that you might even look forward to getting their emails, because you know that they are going to be giving you solid information or training, that you can use, and that you don’t mind sharing with your people also. That’s the  name of the game right there.

Is email marketing dead today? Absolutely not, and if you aren’t using it, you are missing out on a good, (old fashioned),  solid tool that you should be using from your marketing tool belt.